Vendor, Plano, TX
Learfield Communications, LLC
UEI JDMABEJDK8Y6, CAGE 3GTE0
22 awards and $1,361,539 obligated between April 11, 2024 and September 23, 2026, 0% under full and open competition, against 1.0 offers on average where reported. 16 of the awards trace back to a SAM.gov solicitation on this site.
Sells to
Awarding agencies by dollars.
| Department of the Army | $1,337,039 |
| Drug Enforcement Administration | $24,500 |
Industries
NAICS on the awards, by dollars.
| Advertising AgenciesNAICS 541810 | $843,916 |
| Other Services Related to AdvertisingNAICS 541890 | $264,998 |
| Indoor and Outdoor Display AdvertisingNAICS 541850 | $158,000 |
| Sign ManufacturingNAICS 339950 | $50,000 |
| Colleges, Universities, and Professional SchoolsNAICS 611310 | $44,625 |
How it wins
Awards by competition, set-aside and type.
| Not Competed | 14 |
| Not Competed Under SAP | 7 |
| Not Available for Competition | 1 |
| Purchase Order | 19 |
| Definitive Contract | 3 |
Hear when Learfield Communications, LLC wins an award and when a contract it holds is about to end.Follow it
Contracts ending soon
Contracts Learfield Communications, LLC holds whose performance ends in the next 19 months, by published end date. Each one is a recompete to prepare for.
- Ending
- 4
- Obligated so far
- $332,567
- Soonest
- December 31, 2026
The 4 contracts, the office behind each one and the dates are in the workspace. See them
Competes with
Vendors selling advertising agencies to Department of the Army, by dollars.
| DDB Chicago Inc.Chicago, IL | $958,018,524 |
| Davis Management Group Inc.Alexandria, VA | $10,651,873 |
| Campbell & Co Advertising Agency LLCOklahoma City, OK | $1,740,339 |
| Useful Fiction LLCMC Lean, VA | $957,748 |
| California Broadcasters AssociationSacramento, CA | $843,360 |
| Minnesota Broadcasters AssociationSaint Paul, MN | $811,826 |
Solicitations it won
SAM.gov opportunities whose award USAspending attributes to this vendor.
- UConn Athletics Marketing
Department of the Army, W7MZ Uspfo Activity Ctang 103
Award noticeNAICS 541890East Granby, CTW50SC2-26-P-A003Awarded to Learfield Communications, LLC for $50,000
Posted Jul 13 - Award Notice - CSU Athletics Advertising
Department of the Army, W7MY Uspfo Activity Coang 140
Award noticeNAICS 339950Anywhere in the USW50S6V26-AWARD-PA003Awarded to Learfield Communications, LLC for $50,000
Posted Apr 30 - WA ANG Recruiting Advertising Sole Source Notification
Department of the Army, W7N6 Uspfo Activity Waang 194
Special noticeNAICS 541850Anywhere in the USW50S9E25PA020Awarded to Learfield Communications, LLC
Posted Sep 19, 2025 - READINESS CENTER ADDITION COMMISSIONING SERVICES
Department of the Army, W7M4 Uspfo Activity Hi Arng
Combined synopsis and solicitationSmall businessNAICS 541330Kapolei, HIW50SLF25QA011Awarded to Learfield Communications, LLC
Posted Sep 5, 2025 - J&A Sole Source - University of Wyoming Sports Advertising
Department of the Army, W7N9 Uspfo Activity Wyang 153
JustificationNAICS 541810Laramie, WYW50S8W25Q0013Awarded to Learfield Communications, LLC for $100,000
Posted Aug 28, 20253 publications - UCONN Advertising
Department of the Army, W7MZ Uspfo Activity Ctang 103
Award noticeNAICS 541890East Granby, CTW50SC225PA007Awarded to Learfield Communications, LLC for $50,000
Posted Aug 13, 2025 - UCONN Advertising
Department of the Army, W7MZ Uspfo Activity CT Arng
Award noticePlano, TXW91ZRS25PA019Awarded to Learfield Communications, LLC for $90,000
Posted Aug 1, 2025 - 142WG Notice of Intent to Sole Source - OSU Advertising
Department of the Army, National Guard Bureau
Special noticeNAICS 541810Corvallis, ORW50S8Y25Q0025Awarded to Learfield Communications, LLC
Posted Apr 23, 2025 - University of Montana Advertising
Department of the Army, W7NK Uspfo Activity Mtang 120
Award noticeNAICS 541810Missoula, MTW50S7L24PA004Awarded to Learfield Communications, LLC for $72,823
Posted Oct 1, 20242 publications - Montana State University Advertising
Department of the Army, W7NK Uspfo Activity Mtang 120
Award noticeNAICS 541810Bozeman, MTW50S7L24PA005Awarded to Learfield Communications, LLC for $69,000
Posted Oct 1, 20242 publications - Notice of Intent: Sole Source Learfield Communications LLC
Department of the Army, W7NA Uspfo Activity Kyang 123
Special noticeNAICS 541890Anywhere in the USW50S8L-24-Q-A006Awarded to Learfield Communications, LLC
Posted Aug 30, 2024 - UCONN ATHLETICS MARKETING
Department of the Army, W7MZ Uspfo Activity Ctang 103
Award noticeEast Granby, CTW50SC2-24-P-A003Awarded to Learfield Communications, LLC for $50,000
Posted Aug 12, 2024
Awards
Every award in the window, by dollars obligated.
| Contract | Awarding office | Described as | Obligated |
|---|---|---|---|
| W912J722C0006Definitive Contract, August 30, 2024, Not Available for Competition, 1 offers | W7M5 Uspfo Activity Id ArngDepartment of the Army | FY25 Idarng College AdvertisingNAICS 541810, PSC R701 | $214,712 |
| W50S6Z25CA002Definitive Contract, August 6, 2025, Not Competed, 1 offers | W7M3 Uspfo Activity Gaang 116Department of the Army | Uga AdvertisingNAICS 541810, PSC R701 | $150,000 |
| W50S8W25PA014Purchase Order, August 28, 2025, Not Competed, 1 offersSolicitation | W7N9 Uspfo Activity Wyang 153Department of the Army | Digital Imprints Before the Start of the First Home Game. University of Wyoming Will Host Honorary Captains from the Wyang to Do the Coin FlNAICS 541810, PSC R701 | $100,000 |
| W912JM24P0015Purchase Order, May 15, 2024, Not Competed, 1 offers | W7M3 Uspfo Activity Ga ArngDepartment of the Army | Ga Southern Sports FY24-25NAICS 541810, PSC R701 | $90,000 |
| W91ZRS25PA019Purchase Order, August 4, 2025, Not Competed Under SAP, 1 offersSolicitation | W7MZ Uspfo Activity CT ArngDepartment of the Army | Uconn Advertising - This Contract Will Capitalize on This Target Market During the Academic Year. See Statement of Work and Quote.NAICS 541890, PSC R699 | $90,000 |
| W50S9E25PA020Purchase Order, September 19, 2025, Not Competed Under SAP, 1 offersSolicitation | W7N6 Uspfo Activity Waang 194Department of the Army | This Is for the Wa Ang to Advertise at the U of W.NAICS 541850, PSC 9905 | $75,000 |
| W50SLF25PA009Purchase Order, August 19, 2025, Not Competed Under SAP, 1 offersSolicitation | W7M4 Uspfo Activity Hiang 154Department of the Army | Advertising at University of Hawaii (Uh) Athletics in Support of Hawaii Air National Guard'S Recruiting CampaignNAICS 541810, PSC R701 | $57,000 |
| W50S6V26PA003Purchase Order, April 30, 2026, Not Competed, 1 offersSolicitation | W7MY Uspfo Activity Coang 140Department of the Army | Advertising for the 140TH Wing Recruiting and Retention Priorities Through Csu Athletics.NAICS 339950, PSC 9905 | $50,000 |
| W50SC224PA003Purchase Order, August 3, 2024, Not Competed, 1 offersSolicitation | W7MZ Uspfo Activity Ctang 103Department of the Army | Uconn Athletics Marketing for the Ctang.NAICS 541890, PSC R701 | $50,000 |
| W50SC225PA007Purchase Order, August 11, 2025, Not Competed, 1 offersSolicitation | W7MZ Uspfo Activity Ctang 103Department of the Army | Uconn Athletics Marketing for Ctang, in Accordance with Leerfield Communications Proposal, Dated August 07 2025.NAICS 541890, PSC R701 | $50,000 |
| W912L324P0007Purchase Order, August 21, 2024, Not Competed Under SAP, 1 offers | W7N9 Uspfo Activity Wy ArngDepartment of the Army | RRB - Uw Advertising PackageNAICS 541890, PSC V231 | $49,998 |
| W50S7L24PA004Purchase Order, August 30, 2024, Not Competed, 1 offersSolicitation | W7NK Uspfo Activity Mtang 120Department of the Army | Advertising Services with the University of Montana-Missoula.NAICS 541810, PSC R701 | $47,355 |
| W50S7L24PA005Purchase Order, August 30, 2024, Not Competed, 1 offersSolicitation | W7NK Uspfo Activity Mtang 120Department of the Army | Advertising Services with the Montana State University-Bozeman.NAICS 541810, PSC R701 | $46,000 |
| W91ZRS24P0019Purchase Order, July 5, 2024, Not Competed Under SAP, 1 offers | W7MZ Uspfo Activity CT ArngDepartment of the Army | Vamp Uconn Advertising FY24NAICS 541850, PSC R701 | $45,000 |
| W50S7V25PA003Purchase Order, September 3, 2025, Not Competed, 1 offers | W7M7 Uspfo Activity Inang 181Department of the Army | Recruiting Marketing - Indiana University Partnership with Three (3) Option YearsNAICS 611310, PSC 9905 | $44,625 |
| W50S7V24PA003Purchase Order, August 12, 2024, Not Competed, 1 offersSolicitation | W7M7 Uspfo Activity Inang 181Department of the Army | Recruiting Local Advertisement Marketing - Indiana UniversityNAICS 541810, PSC 9905 | $42,500 |
| W50S8Y24PA014Purchase Order, August 14, 2024, Not Competed Under SAP, 1 offers | W7NW Uspfo Activity Orang 142Department of the Army | This Requirement Is for Oregon Air National Guard Recruiting Advertising with Oregon State University Based on the Attached Statement of ReqNAICS 541810, PSC R701 | $36,674 |
| W50S8Y25PA013Purchase Order, June 5, 2025, Not Competed Under SAP, 1 offersSolicitation | W7NW Uspfo Activity Orang 142Department of the Army | Recruiting Marketing/Advertising for the Oregon Air National Guard Recruiting and Retention.NAICS 541810, PSC R701 | $35,175 |
| W50S7Z24CA005Definitive Contract, April 11, 2024, Not Competed, 1 offers | W7NB Uspfo Activity Laang 159Department of the Army | Recruiting at University of Louisiana Lafayette (Ull). 1 Option Year.NAICS 541850, PSC R701 | $25,000 |
| W50S8L24PA006Purchase Order, September 18, 2024, Not Competed, 1 offersSolicitation | W7NA Uspfo Activity Kyang 123Department of the Army | Wku Partnership for Advertising/Marketing.NAICS 541890, PSC R701 | $25,000 |
| 15DDH026P00000100Purchase Order, September 23, 2026, Not Competed, 1 offers | Houston TX Division OfficeDrug Enforcement Administration | Title: University of Houston Requestor: Yulonda M Connor Delivery Date: 11/02/2026NAICS 541810, PSC 7810 | $24,500 |
| W50S9E24PA002Purchase Order, September 18, 2024, Not Competed, 1 offers | W7N6 Uspfo Activity Waang 194Department of the Army | Recruiting Advertising at the University of Washington for Advertising During 5 Sporting Events.NAICS 541850, PSC 9905 | $13,000 |
- Places of performance
- TexasGeorgiaWyomingConnecticutMontanaWashingtonIndianaOregon
- Product and service codes
- R701 Advertising Services9905 Signs, Advertising Displays, and Identification PlatesR699 Other Administrative Support ServicesV231 Lodging - Hotel/Motel7810 Athletic and Sporting Equipment
- Transactions
- 34 across 22 awards