# Learfield Communications, LLC

Canonical: https://abierto.us/vendors/learfield-communications-llc-jdmabejdk8y6

- UEI: JDMABEJDK8Y6
- CAGE: 3GTE0
- Location: Plano, TX
- Awards in window: 21 (33 transactions), $1,337,039 obligated, April 11, 2024 to April 30, 2026

## Awarding agencies

- Department of the Army: 21 awards, $1,337,039

## Industries

- 541810 Advertising Agencies: $819,416
- 541890 Other Services Related to Advertising: $264,998
- 541850 Indoor and Outdoor Display Advertising: $158,000
- 339950 Sign Manufacturing: $50,000
- 611310 Colleges, Universities, and Professional Schools: $44,625

## Competition

- Not Competed: 13 awards
- Not Competed Under SAP: 7 awards
- Not Available for Competition: 1 awards

## Solicitations won

- Award Notice - CSU Athletics Advertising (W50S6V26-AWARD-PA003), $50,000. https://abierto.us/opportunities/w50s6v26awardpa003
- WA ANG Recruiting Advertising Sole Source Notification (W50S9E25PA020). https://abierto.us/opportunities/w50s9e25pa020
- READINESS CENTER ADDITION COMMISSIONING SERVICES (W50SLF25QA011). https://abierto.us/opportunities/w50slf25qa011
- J&A Sole Source - University of Wyoming Sports Advertising (W50S8W25Q0013), $100,000. https://abierto.us/opportunities/w50s8w25q0013
- UCONN Advertising (W50SC225PA007), $50,000. https://abierto.us/opportunities/w50sc225pa007
- UCONN Advertising (W91ZRS25PA019), $90,000. https://abierto.us/opportunities/w91zrs25pa019
- 142WG Notice of Intent to Sole Source - OSU Advertising (W50S8Y25Q0025). https://abierto.us/opportunities/w50s8y25q0025
- University of Montana Advertising (W50S7L24PA004), $72,823. https://abierto.us/opportunities/w50s7l24q0006
- Montana State University Advertising (W50S7L24PA005), $69,000. https://abierto.us/opportunities/w50s7l24q0007
- Notice of Intent: Sole Source Learfield Communications LLC (W50S8L-24-Q-A006). https://abierto.us/opportunities/w50s8l24qa006
- UCONN ATHLETICS MARKETING (W50SC2-24-P-A003), $50,000. https://abierto.us/opportunities/w50sc224pa003
- Indiana University Advertising (W50S7V24QA005). https://abierto.us/opportunities/w50s7v24qa005

## Largest awards

- W912J722C0006 (definitive contract): $214,712, W7M5 Uspfo Activity Id Arng. FY25 Idarng College Advertising. https://www.usaspending.gov/award/CONT_AWD_W912J722C0006_9700_-NONE-_-NONE-/
- W50S6Z25CA002 (definitive contract): $150,000, W7M3 Uspfo Activity Gaang 116. Uga Advertising. https://www.usaspending.gov/award/CONT_AWD_W50S6Z25CA002_9700_-NONE-_-NONE-/
- W50S8W25PA014 (purchase order): $100,000, W7N9 Uspfo Activity Wyang 153. Digital Imprints Before the Start of the First Home Game. University of Wyoming Will Host Honorary Captains from the Wyang to Do the Coin Flip Prior to the Start of Every Home Game. Uw Will Announce T-Shirt Cannon at Each Game Brought by the Wyang.. https://www.usaspending.gov/award/CONT_AWD_W50S8W25PA014_9700_-NONE-_-NONE-/
- W912JM24P0015 (purchase order): $90,000, W7M3 Uspfo Activity Ga Arng. Ga Southern Sports FY24-25. https://www.usaspending.gov/award/CONT_AWD_W912JM24P0015_9700_-NONE-_-NONE-/
- W91ZRS25PA019 (purchase order): $90,000, W7MZ Uspfo Activity CT Arng. Uconn Advertising - This Contract Will Capitalize on This Target Market During the Academic Year. See Statement of Work and Quote.. https://www.usaspending.gov/award/CONT_AWD_W91ZRS25PA019_9700_-NONE-_-NONE-/
- W50S9E25PA020 (purchase order): $75,000, W7N6 Uspfo Activity Waang 194. This Is for the Wa Ang to Advertise at the U of W.. https://www.usaspending.gov/award/CONT_AWD_W50S9E25PA020_9700_-NONE-_-NONE-/
- W50SLF25PA009 (purchase order): $57,000, W7M4 Uspfo Activity Hiang 154. Advertising at University of Hawaii (Uh) Athletics in Support of Hawaii Air National Guard'S Recruiting Campaign. https://www.usaspending.gov/award/CONT_AWD_W50SLF25PA009_9700_-NONE-_-NONE-/
- W50S6V26PA003 (purchase order): $50,000, W7MY Uspfo Activity Coang 140. Advertising for the 140TH Wing Recruiting and Retention Priorities Through Csu Athletics.. https://www.usaspending.gov/award/CONT_AWD_W50S6V26PA003_9700_-NONE-_-NONE-/
- W50SC224PA003 (purchase order): $50,000, W7MZ Uspfo Activity Ctang 103. Uconn Athletics Marketing for the Ctang.. https://www.usaspending.gov/award/CONT_AWD_W50SC224PA003_9700_-NONE-_-NONE-/
- W50SC225PA007 (purchase order): $50,000, W7MZ Uspfo Activity Ctang 103. Uconn Athletics Marketing for Ctang, in Accordance with Leerfield Communications Proposal, Dated August 07 2025.. https://www.usaspending.gov/award/CONT_AWD_W50SC225PA007_9700_-NONE-_-NONE-/
- W912L324P0007 (purchase order): $49,998, W7N9 Uspfo Activity Wy Arng. RRB - Uw Advertising Package. https://www.usaspending.gov/award/CONT_AWD_W912L324P0007_9700_-NONE-_-NONE-/
- W50S7L24PA004 (purchase order): $47,355, W7NK Uspfo Activity Mtang 120. Advertising Services with the University of Montana-Missoula.. https://www.usaspending.gov/award/CONT_AWD_W50S7L24PA004_9700_-NONE-_-NONE-/
- W50S7L24PA005 (purchase order): $46,000, W7NK Uspfo Activity Mtang 120. Advertising Services with the Montana State University-Bozeman.. https://www.usaspending.gov/award/CONT_AWD_W50S7L24PA005_9700_-NONE-_-NONE-/
- W91ZRS24P0019 (purchase order): $45,000, W7MZ Uspfo Activity CT Arng. Vamp Uconn Advertising FY24. https://www.usaspending.gov/award/CONT_AWD_W91ZRS24P0019_9700_-NONE-_-NONE-/
- W50S7V25PA003 (purchase order): $44,625, W7M7 Uspfo Activity Inang 181. Recruiting Marketing - Indiana University Partnership with Three (3) Option Years. https://www.usaspending.gov/award/CONT_AWD_W50S7V25PA003_9700_-NONE-_-NONE-/
- W50S7V24PA003 (purchase order): $42,500, W7M7 Uspfo Activity Inang 181. Recruiting Local Advertisement Marketing - Indiana University. https://www.usaspending.gov/award/CONT_AWD_W50S7V24PA003_9700_-NONE-_-NONE-/
- W50S8Y24PA014 (purchase order): $36,674, W7NW Uspfo Activity Orang 142. This Requirement Is for Oregon Air National Guard Recruiting Advertising with Oregon State University Based on the Attached Statement of Requirements.. https://www.usaspending.gov/award/CONT_AWD_W50S8Y24PA014_9700_-NONE-_-NONE-/
- W50S8Y25PA013 (purchase order): $35,175, W7NW Uspfo Activity Orang 142. Recruiting Marketing/Advertising for the Oregon Air National Guard Recruiting and Retention.. https://www.usaspending.gov/award/CONT_AWD_W50S8Y25PA013_9700_-NONE-_-NONE-/
- W50S7Z24CA005 (definitive contract): $25,000, W7NB Uspfo Activity Laang 159. Recruiting at University of Louisiana Lafayette (Ull). 1 Option Year.. https://www.usaspending.gov/award/CONT_AWD_W50S7Z24CA005_9700_-NONE-_-NONE-/
- W50S8L24PA006 (purchase order): $25,000, W7NA Uspfo Activity Kyang 123. Wku Partnership for Advertising/Marketing.. https://www.usaspending.gov/award/CONT_AWD_W50S8L24PA006_9700_-NONE-_-NONE-/
- W50S9E24PA002 (purchase order): $13,000, W7N6 Uspfo Activity Waang 194. Recruiting Advertising at the University of Washington for Advertising During 5 Sporting Events.. https://www.usaspending.gov/award/CONT_AWD_W50S9E24PA002_9700_-NONE-_-NONE-/

---
Source: USAspending.gov award data, keyed by UEI. Obligations in the window only. Cite https://abierto.us/vendors/learfield-communications-llc-jdmabejdk8y6.