Vendor, Atlanta, GA
Bluf Agency LLC
UEI XCHLCZ79MB26, CAGE 99TM4
9 awards and $1,963,750 obligated between August 7, 2024 and May 27, 2026, 13% under full and open competition, against 6.3 offers on average where reported. 7 of the awards trace back to a SAM.gov solicitation on this site.
Industries
NAICS on the awards, by dollars.
| Marketing Consulting ServicesNAICS 541613 | $744,500 |
| Other Services Related to AdvertisingNAICS 541890 | $599,250 |
| Advertising AgenciesNAICS 541810 | $460,000 |
| Media Buying AgenciesNAICS 541830 | $160,000 |
How it wins
Awards by competition, set-aside and type.
| Competed Under SAP | 3 |
| Not Competed Under SAP | 3 |
| Not Available for Competition | 1 |
| Full and Open Competition After Exclusion of Sources | 1 |
| Women Owned Small Business | 2 |
| Small Business Set Aside - Total | 2 |
| Women Owned Small Business Sole Source | 1 |
| Purchase Order | 5 |
| Definitive Contract | 2 |
| BPA Call | 1 |
Hear when Bluf Agency LLC wins an award and when a contract it holds is about to end.Follow it
Contracts ending soon
Contracts Bluf Agency LLC holds whose performance ends in the next 19 months, by published end date. Each one is a recompete to prepare for.
- Ending
- 2
- Obligated so far
- $805,000
- Soonest
- August 14, 2027
The 2 contracts, the office behind each one and the dates are in the workspace. See them
Competes with
Vendors selling marketing consulting services to Department of the Army, by dollars.
| MB Solutions Inc.Huntsville, AL | $30,019,666 |
| TMGL LLCElkwood, VA | $14,356,516 |
| Linkitall LLCFredericksburg, VA | $10,476,570 |
| Teall Properties Group LLCWinston Salem, NC | $365,484 |
| Graff Solutions, LLCLongview, TX | $213,979 |
| Canopy Education Inc.Melrose, MA | $175,000 |
Solicitations it won
SAM.gov opportunities whose award USAspending attributes to this vendor.
- Oregon Army National Guard Recruitment Marketing Program
Department of the Army, W7NW Uspfo Activity or Arng
Award noticeSmall businessNAICS 541830Location not publishedW912JV26PA015Awarded to Bluf Agency LLC for $460,500
Posted Sep 232 publications - Digital Marketing (EDWOSB)
Department of the Army, W7MX Uspfo Activity Ca Arng
Award noticeWOSBNAICS 541810Roseville, CAW912LA26QA010Awarded to Bluf Agency LLC for $396,000
Posted Jun 303 publications - RRB Marketing Program Services
Department of the Army, W7M2 Uspfo Activity FL Arng
Award noticeEDWOSBNAICS 541890FloridaW911YN25CA010Awarded to Bluf Agency LLC for $549,000
Posted Sep 29, 2025 - Indiana (INARNG) Marketing Program Support
Department of the Army, W7M7 Uspfo Activity in Arng
Combined synopsis and solicitationSmall businessNAICS 541613Indianapolis, INW912L9-25-Q-9011Awarded to Bluf Agency LLC
Posted Aug 25, 2025 - Pre Award Synopsis Recruiting Lead Generation and Management
Department of the Army, W7MV Uspfo Activity Az Arng
Award noticeWOSBNAICS 541613Phoenix, AZW912L2-24-Q-0004Awarded to Bluf Agency LLC for $375,000
Posted Aug 15, 20244 publications - AL R&R Bottom Line Up Front (BLUF)
Department of the Army, W7MT Uspfo Activity Al Arng
Sources soughtNAICS 541890Montgomery, ALW912JA24Q0025Awarded to Bluf Agency LLC
Posted Aug 2, 2024
Awards
Every award in the window, by dollars obligated.
| Contract | Awarding office | Described as | Obligated |
|---|---|---|---|
| W912L224C0002Definitive Contract, August 7, 2024, Competed Under SAP, 15 offersSolicitation | W7MV Uspfo Activity Az ArngDepartment of the Army | Lead Generation and ManagementNAICS 541613, PSC R701 | $495,000 |
| W912J324P0026Purchase Order, September 27, 2024, Not Available for Competition, 1 offers | W7NQ Uspfo Activity NM ArngDepartment of the Army | Bluf Marketing PackageNAICS 541890, PSC R799 | $333,750 |
| W912JA24P0036Purchase Order, September 24, 2024, Not Competed Under SAP, 1 offersSolicitation | W7MT Uspfo Activity Al ArngDepartment of the Army | 22 RRB Marketing Program ServicesNAICS 541810, PSC R701 | $310,000 |
| W912L925PA040Purchase Order, September 17, 2025, Competed Under SAP, 14 offersSolicitation | W7M7 Uspfo Activity in ArngDepartment of the Army | Contractor Shall Develop and Execute a Comprehensive Marketing Program That Includes Branding, Engagements, Leads, and Recruiter Support to NAICS 541613, PSC R699 | $249,500 |
| W911YN25CA010Definitive Contract, September 25, 2025, Full and Open Competition After Exclusion of Sources, 16 offersSolicitation | W7M2 Uspfo Activity FL ArngDepartment of the Army | Flarng Marketing Services Program for Recruiting and RetentionNAICS 541890, PSC R699 | $183,000 |
| W912JF25PA040Purchase Order, July 2, 2025, Not Competed Under SAP, 1 offers | W7MW Uspfo Activity Ar ArngDepartment of the Army | Ararng Recruiting and Retention MarketingNAICS 541830, PSC R701 | $160,000 |
| W912R125PA025Purchase Order, September 9, 2025, Not Competed Under SAP, 1 offers | W7M1 Uspfo Activity DC ArngDepartment of the Army | The Contractor Shall Provide All Personnel, Equipment, Tools, Materials, Supervision, and Quality Control Necessary, Except as Specified in NAICS 541810, PSC R499 | $150,000 |
| W911YU25FA029BPA Call, August 27, 2025, Competed Under SAP, 1 offers | W7QP Uspfo Activity Gu ArngDepartment of the Army | The Guam Army National Guard (Guarng) Recruiting and Retention Battalion (Rrb) Seeks to Enter Into a Sole-Source Marketing Program Services NAICS 541890, PSC R701 | $82,500 |
| W911YU25AA018August 13, 2025 | W7QP Uspfo Activity Gu ArngDepartment of the Army | The Guam Army National Guard (Guarng) Recruiting and Retention Battalion (Rrb) Seeks to Enter Into a Sole-Source Marketing Program Services NAICS 541890, PSC R701 | $0 |
- Places of performance
- ArizonaNew MexicoGeorgiaIndianaFloridaArkansasDistrict of ColumbiaGuam
- Product and service codes
- R701 Advertising ServicesR699 Other Administrative Support ServicesR799 Other Management Support ServicesR499 Other Professional Services
- Transactions
- 15 across 9 awards