Vendor, Provo, UT
Vitalsmarts, LC
UEI HN5DPXQDW555, CAGE 3GL44
26 awards and $1,307,794 obligated between January 17, 2025 and September 8, 2026, 4% under full and open competition, against 1.1 offers on average where reported. 13 of the awards trace back to a SAM.gov solicitation on this site.
Sells to
Awarding agencies by dollars.
| Department of the Navy | $564,146 |
| Department of the Army | $205,386 |
| Indian Health Service | $179,225 |
| Departmental Offices | $138,683 |
| Defense Logistics Agency | $100,992 |
| Department of Veterans Affairs | $85,539 |
| National Aeronautics and Space Administration | $51,745 |
| U.S. Immigration and Customs Enforcement | $50,738 |
| Executive Office of the President | $25,223 |
| Equal Employment Opportunity Commission | $4,134 |
Industries
NAICS on the awards, by dollars.
| Professional and Management Development TrainingNAICS 611430 | $490,240 |
| Educational Support ServicesNAICS 611710 | $488,816 |
| Book PublishersNAICS 513130 | $134,679 |
| Surgical and Medical Instrument ManufacturingNAICS 339112 | $105,000 |
| Administrative Management and General Management Consulting ServicesNAICS 541611 | $59,925 |
| Books PrintingNAICS 323117 | $25,000 |
| Other Management Consulting ServicesNAICS 541618 | $4,134 |
| InformationNAICS 511130 | $0 |
How it wins
Awards by competition, set-aside and type.
| Not Competed | 11 |
| Not Competed Under SAP | 8 |
| Competed Under SAP | 6 |
| Full and Open Competition | 1 |
| Purchase Order | 22 |
| Definitive Contract | 3 |
| Delivery Order | 1 |
Solicitations it won
SAM.gov opportunities whose award USAspending attributes to this vendor.
- Crucial Learning Exchangeable Learner Licenses
Departmental Offices, Ibc Acq SVCS Directorate
JustificationNAICS 611430140D0426P0300Awarded to Vitalsmarts, LC
Posted Aug 27 - Crucial Learning Certification/Workshops/Licenses Brand Name Only - Authorized Providers Only Puget Sound VAHCS
Department of Veterans Affairs, 260-Network Contract Office 20
Combined synopsis and solicitationNAICS 54161136C26026Q0786Awarded to Vitalsmarts, LC
Posted Jul 2 - Crucial Conversations for Asheville VAMC
Department of Veterans Affairs, 246-Network Contracting Office 6
Special noticeNAICS 32311736C24626P0571Awarded to Vitalsmarts, LC
Posted Apr 2 - VitalSmart Strengths Deployment Inventory (SDI) Kits
Defense Logistics Agency, Dcso Columbus-Division-1
Combined synopsis and solicitationNAICS 611430OhioSP4702-26-Q-0003Awarded to Vitalsmarts, LC
Posted Dec 19, 2025 - Crucial Conversations for Accountability Training at Watervliet Arsenal
Department of the Army, W6QK ACC Wva
SolicitationNAICS 611430New YorkW911PT25Q0048Awarded to Vitalsmarts, LC
Posted May 22, 20256 publications - U099 - Strengths Deployment Inventory for Senior Enlisted Academy Newport, RI.
Department of the Navy, NAVSUP FLT Log CTR Norfolk
Award noticeNAICS 611710N0018925QG052Awarded to Vitalsmarts, LC for $203,550
Posted Mar 3, 20252 publications - Crucial Conversations in the Workplace Training
National Aeronautics and Space Administration, NASA Shared Services Center
Special noticeNAICS 61143080NSSC25892750QAwarded to Vitalsmarts, LC
Posted Jan 21, 2025
Awards
Every award in the window, by dollars obligated.
| Contract | Awarding office | Described as | Obligated |
|---|---|---|---|
| N0018926PW021Purchase Order, March 5, 2026, Not Competed, 1 offers | NAVSUP FLT Log CTR NorfolkDepartment of the Navy | Crucial Learning Enterprise Plan Assessment.NAICS 611710, PSC U099 | $360,596 |
| 205AE924P00209Purchase Order, September 24, 2024, Not Competed, 1 offers | IT OperationsInternal Revenue Service | The Professional Skills Academy Requests the Purchase and Delivery of Student Training Materials to Provide Training to IRS Employees. 1000 NAICS 611430, PSC 6910 | $214,000 |
| 205AE924P00229Purchase Order, September 25, 2024, Not Competed, 1 offers | IT OperationsInternal Revenue Service | Crucial Conversation Accountability Training MaterialNAICS 611430, PSC 6910 | $214,000 |
| N0018925PG033Purchase Order, March 1, 2025, Not Competed, 1 offersSolicitation | NAVSUP FLT Log CTR NorfolkDepartment of the Navy | Strength Deployment InventoryNAICS 611710, PSC U099 | $203,550 |
| 75H71226P00114Purchase Order, September 8, 2026, Not Competed Under SAP, 1 offers | Phoenix Area Indian Health SVCIndian Health Service | Crucial Learning Core Strengths / Sdi 2.0 Business Plan Subscription/Licensure - Phoenix AreaNAICS 611430, PSC U099 | $179,225 |
| 140D0426P0300Purchase Order, August 24, 2026, Not Competed Under SAP, 1 offersSolicitation | Ibc Acq SVCS DirectorateDepartmental Offices | Crucial Learning Exchangeable Learner Licenses for the Office of Employee Development (Oed).NAICS 611430, PSC U099 | $138,683 |
| W91QF426FA059Delivery Order, March 4, 2026, Not Competed | W6QM Micc-Ft LeavenworthDepartment of the Army | Amsc Strengths Deployment Inventory Learning Assessments Procurement for Fy 26 Under Contract W91qf425da007.NAICS 513130, PSC 7610 | $134,679 |
| 36C24826P1018Purchase Order, July 8, 2026, Not Competed, 1 offers | 248-Network Contract Office 8Department of Veterans Affairs | Crucial LearningNAICS 339112, PSC 6515 | $105,000 |
| SP470226P0002Purchase Order, January 26, 2026, Competed Under SAP, 1 offersSolicitation | Dcso Columbus-Division-1Defense Logistics Agency | Sdi Educational ServicesNAICS 611430, PSC U009 | $100,992 |
| W91CRB24P0005Purchase Order, April 30, 2024, Not Competed, 1 offers | W6QK ACC-APGDepartment of the Army | Purchase of Power of Habits Participant Suites for Army Center of ExcellenceNAICS 611430, PSC 7610 | $80,400 |
| 36C24624P1135Purchase Order, May 6, 2024, Competed Under SAP, 1 offers | 246-Network Contracting Office 6Department of Veterans Affairs | Crucial Learning Course Materials and TrainerNAICS 611430, PSC U006 | $74,867 |
| 36C26026P0627Purchase Order, July 21, 2026, Competed Under SAP, 1 offersSolicitation | 260-Network Contract Office 20Department of Veterans Affairs | Crucial Learning Licensing, Workshops, and CertificationNAICS 541611, PSC U006 | $59,925 |
| 70CMSD26C00000011Definitive Contract, September 3, 2026, Not Competed Under SAP, 1 offers | Investigations and Operations Support DallasU.S. Immigration and Customs Enforcement | This Award Is for Supervisor Training Assessments at the Office of Leadership and Career Development.NAICS 611430, PSC U009 | $50,738 |
| 11316024P0002OASPurchase Order, March 6, 2024, Not Competed, 1 offers | Eop - Office of AdministrationExecutive Office of the President | Crucial Conversations for Mastering Dialogue KitsNAICS 611430, PSC 7610 | $45,425 |
| W9127S25P0005Purchase Order, January 17, 2025, Not Competed Under SAP, 1 offers | W076 Endist Little RockDepartment of the Army | Crucial ConversationNAICS 611430, PSC 6910 | $35,685 |
| W911PT25P0135Purchase Order, June 17, 2025, Competed Under SAP, 4 offersSolicitation | W6QK ACC WvaDepartment of the Army | Contractor to Provide Mastering Dialogue Training for Workforce at the Watervliet Arsenal, Ny 12189.NAICS 611430, PSC U009 | $35,022 |
| 80NSSC25PA504Purchase Order, January 31, 2025, Not Competed Under SAP, 1 offersSolicitation | NASA Shared Services CenterNational Aeronautics and Space Administration | Training MaterialsNAICS 611430, PSC U002 | $27,450 |
| N6600125P6024Purchase Order, November 18, 2024, Not Competed Under SAP, 1 offers | NIWC PacificDepartment of the Navy | Getting Things Done Systems KitNAICS 611430, PSC 6910 | $27,060 |
| 36C26224P0694Purchase Order, February 6, 2024, Not Competed, 1 offers | 262-Network Contract Office 22Department of Veterans Affairs | Crucial ConversationsNAICS 513130, PSC 7610 | $25,950 |
| N0018924PR076Purchase Order, May 9, 2024, Not Competed, 1 offers | NAVSUP FLT Log CTR NorfolkDepartment of the Navy | Crucial Learning Virtual Course MaterialNAICS 611430, PSC 7610 | $25,700 |
| 11316025P0207OASPurchase Order, May 20, 2025, Not Competed Under SAP, 1 offers | Eop - Office of AdministrationExecutive Office of the President | Training Books and Learning Guides`NAICS 611430, PSC 7610 | $25,223 |
| 36C24626P0571Purchase Order, April 14, 2026, Not Competed Under SAP, 1 offersSolicitation | 246-Network Contracting Office 6Department of Veterans Affairs | Crucial Conversations Supervisor KitsNAICS 323117, PSC 7610 | $25,000 |
| 80NSSC25PB135Purchase Order, May 28, 2025, Not Competed Under SAP, 1 offers | NASA Shared Services CenterNational Aeronautics and Space Administration | Crucial Conversations for Mastering Dialogue, Live/In-Person Instructor-Led TrainingNAICS 611430, PSC R699 | $24,295 |
| 36C24624P1102Purchase Order, April 25, 2024, Not Competed Under SAP, 1 offers | 246-Network Contracting Office 6Department of Veterans Affairs | Training MaterialsNAICS 611430, PSC 7610 | $24,000 |
| W911PT24P0060Purchase Order, February 13, 2024, Not Competed Under SAP, 1 offers | W6QK ACC WvaDepartment of the Army | To Cover the Cost for the Contractor to Provide Crucial Conversations Training Class for Watervliet Arsenal Supervisory Staff at Watervliet NAICS 611430, PSC U009 | $23,575 |
| 19ES6024P0717Purchase Order, June 28, 2024, Not Competed, 1 offers | U.S. Embassy San SalvadorDepartment of State | Purchase of Professional Training ServiceNAICS 611710, PSC U099 | $18,850 |
| 49100424P9005Purchase Order, June 13, 2024, Not Competed Under SAP, 1 offers | Div of Acq and Cooperative SupportNational Science Foundation | Training: Course Materials - Crucial Conversations for Mastering DialogueNAICS 611430, PSC 7610 | $16,025 |
| 140G0224P0036Purchase Order, January 4, 2024, Not Competed, 1 offers | Ofc of Acquisition Grants-DenverU.S. Geological Survey | Purchase of Crucial Conversations Training MaterialsNAICS 611430, PSC 6910 | $15,750 |
| 49100424P9003Purchase Order, February 23, 2024, Not Competed Under SAP, 1 offers | Div of Acq and Cooperative SupportNational Science Foundation | Training: In-Person Course Materials - Crucial Conversations for Mastering DialogueNAICS 611430, PSC 6910 | $15,125 |
| 72026324P00051Purchase Order, May 23, 2024, Not Competed, 1 offers | Usaid/EgyptAgency for International Development | Training Material.NAICS 611430, PSC 6910 | $13,750 |
| 36C26125P0177Purchase Order, October 30, 2024, Not Competed, 1 offers | 261-Network Contract Office 21Department of Veterans Affairs | Crucial ConversationsNAICS 611430, PSC 7610 | $12,820 |
| 19PCRD25KA574Purchase Order, March 29, 2025, Full and Open Competition, 1 offers | Ariba Domestic PcardsDepartment of State | Professional TrainingNAICS 611710, PSC U001 | $11,130 |
| 36C25724P0198Purchase Order, April 17, 2024, Not Competed Under SAP, 1 offers | 257-Network Contract Office 17Department of Veterans Affairs | Ratification for Crucial ConversationsNAICS 611430, PSC U008 | $9,100 |
| 19ES6023P1196Purchase Order, January 10, 2024, Not Competed, 1 offers | U.S. Embassy San SalvadorDepartment of State | 7203.1 Crucial Conversations TrainingNAICS 611430, PSC U008 | $6,000 |
| 75N96023P00068Purchase Order, January 10, 2024, Not Competed, 1 offers | National Institute of Health NiehsNational Institutes of Health | Inscope Modification for Additional WorkNAICS 611430, PSC R499 | $5,431 |
| 45450125P1667Purchase Order, July 24, 2025, Competed Under SAP, 1 offers | Equal Employment Opportunity CommEqual Employment Opportunity Commission | TrainingNAICS 541618, PSC U099 | $4,134 |
| 19ES6024P0969Purchase Order, August 20, 2024, Not Competed, 1 offers | U.S. Embassy San SalvadorDepartment of State | 7222 Crucial Influence and Getting Things Done CoursesNAICS 611710, PSC U001 | $0 |
| 19ES6024P0970Purchase Order, August 20, 2024, Not Competed, 1 offers | U.S. Embassy San SalvadorDepartment of State | 7222 Crucial Conversations and Power of Habit CoursesNAICS 611710, PSC U001 | $0 |
| SPMYM121P1034Purchase Order, April 21, 2026, Not Competed, 1 offers | DLA Maritime - NorfolkDefense Logistics Agency | Commercial Award ModificationNAICS 511130, PSC 7610 | $0 |
| 93310021P0008Purchase Order, September 16, 2025, Competed Under SAP, 4 offers | FMCSFederal Mediation and Conciliation Service | Conflict Management Certification Courses-DeobNAICS 611430, PSC U008 | -$2 |
| 36C25722P0795Purchase Order, October 4, 2024, Not Competed, 1 offers | 257-Network Contract Office 17Department of Veterans Affairs | Crucial Conversation Kits and Trainer CertificationNAICS 611430, PSC 6910 | -$1,936 |
| 36C25922C0152Definitive Contract, January 16, 2024, Not Competed, 1 offers | Network Contract Office 19Department of Veterans Affairs | Crucial Conversation Training- Decrease Base Period FundingNAICS 611430, PSC U008 | -$2,607 |
| 15BNAS23C00000202Definitive Contract, July 2, 2024, Not Competed, 1 offers | National Acquisitions - CoFederal Prison System / Bureau of Prisons | Crucial Learning Training 1. Crucial Conversations for Accountability 2. Getting Things Done V3 3. Power of HabitNAICS 611430, PSC U008 | -$22,685 |
- Places of performance
- UtahKansasDistrict of ColumbiaRhode IslandArizonaOhioWashingtonArkansas
- Product and service codes
- U099 Other Education and Training ServicesU009 Education Services7610 Books and Pamphlets6515 Medical and Surgical Instruments, Equipment, and SuppliesU006 Vocational/Technical6910 Training Aids
- Transactions
- 29 across 26 awards