Vendor, Provo, UT
Vitalsmarts, LC
UEI HN5DPXQDW555, CAGE 3GL44
44 awards and $2,394,926 obligated between January 4, 2024 and September 17, 2026, 2% under full and open competition, against 1.1 offers on average where reported. 22 of the awards trace back to a SAM.gov solicitation on this site.
Sells to
Awarding agencies by dollars.
| Department of the Navy | $616,906 |
| Internal Revenue Service | $428,000 |
| Department of Veterans Affairs | $332,119 |
| Department of the Army | $309,361 |
| Indian Health Service | $179,225 |
| Departmental Offices | $138,683 |
| Defense Logistics Agency | $100,992 |
| Executive Office of the President | $70,648 |
| National Aeronautics and Space Administration | $51,745 |
| U.S. Immigration and Customs Enforcement | $50,738 |
Industries
NAICS on the awards, by dollars.
| Professional and Management Development TrainingNAICS 611430 | $1,446,111 |
| Educational Support ServicesNAICS 611710 | $594,126 |
| Book PublishersNAICS 513130 | $160,629 |
| Surgical and Medical Instrument ManufacturingNAICS 339112 | $105,000 |
| Administrative Management and General Management Consulting ServicesNAICS 541611 | $59,925 |
| Books PrintingNAICS 323117 | $25,000 |
| Other Management Consulting ServicesNAICS 541618 | $4,134 |
| InformationNAICS 511130 | $0 |
How it wins
Awards by competition, set-aside and type.
| Not Competed | 22 |
| Not Competed Under SAP | 14 |
| Competed Under SAP | 6 |
| Not Available for Competition | 1 |
| Purchase Order | 40 |
| Definitive Contract | 3 |
| Delivery Order | 1 |
Hear when Vitalsmarts, LC wins an award and when a contract it holds is about to end.Follow it
Contracts ending soon
Contracts Vitalsmarts, LC holds whose performance ends in the next 19 months, by published end date. Each one is a recompete to prepare for.
- Ending
- 4
- Obligated so far
- $469,335
- Soonest
- March 15, 2027
The 4 contracts, the office behind each one and the dates are in the workspace. See them
Competes with
Vendors selling professional and management development training to Department of the Navy, by dollars.
| Carley CorporationOrlando, FL | $13,016,631 |
| Novaces, LLCNew Orleans, LA | $8,765,487 |
| William T Brooks & Associates Inc.Greensboro, NC | $8,518,273 |
| O2X Human Performance, LLCScituate, MA | $8,204,583 |
| Esg Aerosystems, Inc.Starke, FL | $7,765,382 |
| Professional Solutions1 LLCAlexandria, VA | $7,083,274 |
Solicitations it won
SAM.gov opportunities whose award USAspending attributes to this vendor.
- Crucial Learning Exchangeable Learner Licenses
Departmental Offices, Ibc Acq SVCS Directorate
JustificationNAICS 611430Provo, UT140D0426P0300Awarded to Vitalsmarts, LC
Posted Aug 27 - Crucial Learning Certification/Workshops/Licenses Brand Name Only - Authorized Providers Only Puget Sound VAHCS
Department of Veterans Affairs, 260-Network Contract Office 20
Combined synopsis and solicitationNAICS 541611Anywhere in the US36C26026Q0786Awarded to Vitalsmarts, LC
Posted Jul 2 - Crucial Conversations for Asheville VAMC
Department of Veterans Affairs, 246-Network Contracting Office 6
Awarded to Vitalsmarts, LC
Posted Apr 2 - VitalSmart Strengths Deployment Inventory (SDI) Kits
Defense Logistics Agency, Dcso Columbus-Division-1
Combined synopsis and solicitationNAICS 611430Columbus, OHSP4702-26-Q-0003Awarded to Vitalsmarts, LC
Posted Dec 19, 2025 - Crucial Conversations for Accountability Training at Watervliet Arsenal
Department of the Army, W6QK ACC Wva
Awarded to Vitalsmarts, LC
Posted May 22, 20256 publications - U099 - Strengths Deployment Inventory for Senior Enlisted Academy Newport, RI.
Department of the Navy, NAVSUP FLT Log CTR Norfolk
Award noticeNAICS 611710Provo, UTN0018925QG052Awarded to Vitalsmarts, LC for $203,550
Posted Mar 3, 20252 publications - Crucial Conversations in the Workplace Training
National Aeronautics and Space Administration, NASA Shared Services Center
Special noticeNAICS 611430Provo, UT80NSSC25892750QAwarded to Vitalsmarts, LC
Posted Jan 21, 2025 - CRUCIAL CONVERSATIONS FULL CATALOG AND TRAINING
Department of Veterans Affairs, 246-Network Contracting Office 6
Award noticeNAICS 611430Provo, UT36C24624Q0676Awarded to Vitalsmarts, LC for $365,818
Posted May 20, 20244 publications - Crucial Learning Materials
Department of the Navy, NAVSUP FLT Log CTR Norfolk
Combined synopsis and solicitationNAICS 611430Anywhere in the USN0018924QR057Awarded to Vitalsmarts, LC
Posted May 8, 2024 - VIRTUAL COURSE MATERIAL EDUCATION & RESEARCH
Department of Veterans Affairs, 246-Network Contracting Office 6
Sources soughtNAICS 611430Anywhere in the US36C24624Q0747Awarded to Vitalsmarts, LC
Posted Apr 19, 2024 - Crucial Conversation Kits
Department of Veterans Affairs, 262-Network Contract Office 22
PresolicitationNAICS 513130Anywhere in the US36C26224Q0430Awarded to Vitalsmarts, LC
Posted Jan 10, 20242 publications - PURCHASE OF CRUCIAL CONVERSATIONS TRAINING MATERIALS
US Geological Survey, Ofc of Acquisition Grants-Denver
Award noticeNAICS 611430Anywhere in the US140G0224Q0022Awarded to Vitalsmarts, LC for $15,750
Posted Jan 4, 2024
Awards
Every award in the window, by dollars obligated.
| Contract | Awarding office | Described as | Obligated |
|---|---|---|---|
| N0018926PW021Purchase Order, March 5, 2026, Not Competed, 1 offers | NAVSUP FLT Log CTR NorfolkDepartment of the Navy | Crucial Learning Enterprise Plan Assessment.NAICS 611710, PSC U099 | $360,596 |
| 205AE924P00209Purchase Order, September 24, 2024, Not Competed, 1 offers | IT OperationsInternal Revenue Service | The Professional Skills Academy Requests the Purchase and Delivery of Student Training Materials to Provide Training to IRS Employees. 1000 NAICS 611430, PSC 6910 | $214,000 |
| 205AE924P00229Purchase Order, September 25, 2024, Not Competed, 1 offers | IT OperationsInternal Revenue Service | Crucial Conversation Accountability Training MaterialNAICS 611430, PSC 6910 | $214,000 |
| N0018925PG033Purchase Order, March 1, 2025, Not Competed, 1 offersSolicitation | NAVSUP FLT Log CTR NorfolkDepartment of the Navy | Strength Deployment InventoryNAICS 611710, PSC U099 | $203,550 |
| 75H71226P00114Purchase Order, September 8, 2026, Not Competed Under SAP, 1 offers | Phoenix Area Indian Health SVCIndian Health Service | Crucial Learning Core Strengths / Sdi 2.0 Business Plan Subscription/Licensure - Phoenix AreaNAICS 611430, PSC U099 | $179,225 |
| 140D0426P0300Purchase Order, August 24, 2026, Not Competed Under SAP, 1 offersSolicitation | Ibc Acq SVCS DirectorateDepartmental Offices | Crucial Learning Exchangeable Learner Licenses for the Office of Employee Development (Oed).NAICS 611430, PSC U099 | $138,683 |
| W91QF426FA059Delivery Order, March 4, 2026, Not Competed | W6QM Micc-Ft LeavenworthDepartment of the Army | Amsc Strengths Deployment Inventory Learning Assessments Procurement for Fy 26 Under Contract W91qf425da007.NAICS 513130, PSC 7610 | $134,679 |
| 36C24826P1018Purchase Order, July 8, 2026, Not Competed, 1 offers | 248-Network Contract Office 8Department of Veterans Affairs | Crucial LearningNAICS 339112, PSC 6515 | $105,000 |
| SP470226P0002Purchase Order, January 26, 2026, Competed Under SAP, 1 offersSolicitation | Dcso Columbus-Division-1Defense Logistics Agency | Sdi Educational ServicesNAICS 611430, PSC U009 | $100,992 |
| W91CRB24P0005Purchase Order, April 30, 2024, Not Competed, 1 offers | W6QK ACC-APGDepartment of the Army | Purchase of Power of Habits Participant Suites for Army Center of ExcellenceNAICS 611430, PSC 7610 | $80,400 |
| 36C24624P1135Purchase Order, May 6, 2024, Competed Under SAP, 1 offersSolicitation | 246-Network Contracting Office 6Department of Veterans Affairs | Crucial Learning Course Materials and TrainerNAICS 611430, PSC U006 | $74,867 |
| 36C26026P0627Purchase Order, July 21, 2026, Competed Under SAP, 1 offersSolicitation | 260-Network Contract Office 20Department of Veterans Affairs | Crucial Learning Licensing, Workshops, and CertificationNAICS 541611, PSC U006 | $59,925 |
| 70CMSD26C00000011Definitive Contract, September 3, 2026, Not Competed Under SAP, 1 offers | Investigations and Operations Support DallasU.S. Immigration and Customs Enforcement | This Award Is for Supervisor Training Assessments at the Office of Leadership and Career Development.NAICS 611430, PSC U009 | $50,738 |
| 11316024P0002OASPurchase Order, March 6, 2024, Not Competed, 1 offers | Eop - Office of AdministrationExecutive Office of the President | Crucial Conversations for Mastering Dialogue KitsNAICS 611430, PSC 7610 | $45,425 |
| W9127S25P0005Purchase Order, January 17, 2025, Not Competed Under SAP, 1 offers | W076 Endist Little RockDepartment of the Army | Crucial ConversationNAICS 611430, PSC 6910 | $35,685 |
| W911PT25P0135Purchase Order, June 17, 2025, Competed Under SAP, 4 offersSolicitation | W6QK ACC WvaDepartment of the Army | Contractor to Provide Mastering Dialogue Training for Workforce at the Watervliet Arsenal, Ny 12189.NAICS 611430, PSC U009 | $35,022 |
| 47QACA26P0056Purchase Order, September 17, 2026, Not Available for Competition, 1 offers | Office of Centralized Acquisition ServicesFederal Acquisition Service | Crucial Conversations Training MaterialNAICS 611430, PSC U099 | $33,000 |
| 80NSSC25PA504Purchase Order, January 31, 2025, Not Competed Under SAP, 1 offersSolicitation | NASA Shared Services CenterNational Aeronautics and Space Administration | Training MaterialsNAICS 611430, PSC U002 | $27,450 |
| N6600125P6024Purchase Order, November 18, 2024, Not Competed Under SAP, 1 offers | NIWC PacificDepartment of the Navy | Getting Things Done Systems KitNAICS 611430, PSC 6910 | $27,060 |
| 36C26224P0694Purchase Order, February 6, 2024, Not Competed, 1 offersSolicitation | 262-Network Contract Office 22Department of Veterans Affairs | Crucial ConversationsNAICS 513130, PSC 7610 | $25,950 |
| N0018924PR076Purchase Order, May 9, 2024, Not Competed, 1 offersSolicitation | NAVSUP FLT Log CTR NorfolkDepartment of the Navy | Crucial Learning Virtual Course MaterialNAICS 611430, PSC 7610 | $25,700 |
| 11316025P0207OASPurchase Order, May 20, 2025, Not Competed Under SAP, 1 offers | Eop - Office of AdministrationExecutive Office of the President | Training Books and Learning Guides`NAICS 611430, PSC 7610 | $25,223 |
| 36C24626P0571Purchase Order, April 14, 2026, Not Competed Under SAP, 1 offersSolicitation | 246-Network Contracting Office 6Department of Veterans Affairs | Crucial Conversations Supervisor KitsNAICS 323117, PSC 7610 | $25,000 |
| 80NSSC25PB135Purchase Order, May 28, 2025, Not Competed Under SAP, 1 offers | NASA Shared Services CenterNational Aeronautics and Space Administration | Crucial Conversations for Mastering Dialogue, Live/In-Person Instructor-Led TrainingNAICS 611430, PSC R699 | $24,295 |
| 36C24624P1102Purchase Order, April 25, 2024, Not Competed Under SAP, 1 offersSolicitation | 246-Network Contracting Office 6Department of Veterans Affairs | Training MaterialsNAICS 611430, PSC 7610 | $24,000 |
| W911PT24P0060Purchase Order, February 13, 2024, Not Competed Under SAP, 1 offers | W6QK ACC WvaDepartment of the Army | To Cover the Cost for the Contractor to Provide Crucial Conversations Training Class for Watervliet Arsenal Supervisory Staff at Watervliet NAICS 611430, PSC U009 | $23,575 |
| 19ES6024P0717Purchase Order, June 28, 2024, Not Competed, 1 offers | U.S. Embassy San SalvadorDepartment of State | Purchase of Professional Training ServiceNAICS 611710, PSC U099 | $18,850 |
| 49100424P9005Purchase Order, June 13, 2024, Not Competed Under SAP, 1 offers | Div of Acq and Cooperative SupportNational Science Foundation | Training: Course Materials - Crucial Conversations for Mastering DialogueNAICS 611430, PSC 7610 | $16,025 |
| 140G0224P0036Purchase Order, January 4, 2024, Not Competed, 1 offersSolicitation | Ofc of Acquisition Grants-DenverU.S. Geological Survey | Purchase of Crucial Conversations Training MaterialsNAICS 611430, PSC 6910 | $15,750 |
| 49100424P9003Purchase Order, February 23, 2024, Not Competed Under SAP, 1 offers | Div of Acq and Cooperative SupportNational Science Foundation | Training: In-Person Course Materials - Crucial Conversations for Mastering DialogueNAICS 611430, PSC 6910 | $15,125 |
| 72026324P00051Purchase Order, May 23, 2024, Not Competed, 1 offers | Usaid/EgyptAgency for International Development | Training Material.NAICS 611430, PSC 6910 | $13,750 |
| 36C26125P0177Purchase Order, October 30, 2024, Not Competed, 1 offers | 261-Network Contract Office 21Department of Veterans Affairs | Crucial ConversationsNAICS 611430, PSC 7610 | $12,820 |
| 19PCRD25KA574Purchase Order, March 29, 2025, Full and Open Competition, 1 offers | Ariba Domestic PcardsDepartment of State | Professional TrainingNAICS 611710, PSC U001 | $11,130 |
| 36C25724P0198Purchase Order, April 17, 2024, Not Competed Under SAP, 1 offers | 257-Network Contract Office 17Department of Veterans Affairs | Ratification for Crucial ConversationsNAICS 611430, PSC U008 | $9,100 |
| 19ES6023P1196Purchase Order, January 10, 2024, Not Competed, 1 offers | U.S. Embassy San SalvadorDepartment of State | 7203.1 Crucial Conversations TrainingNAICS 611430, PSC U008 | $6,000 |
| 75N96023P00068Purchase Order, January 10, 2024, Not Competed, 1 offers | National Institute of Health NiehsNational Institutes of Health | Inscope Modification for Additional WorkNAICS 611430, PSC R499 | $5,431 |
| 45450125P1667Purchase Order, July 24, 2025, Competed Under SAP, 1 offers | Equal Employment Opportunity CommEqual Employment Opportunity Commission | TrainingNAICS 541618, PSC U099 | $4,134 |
| 19ES6024P0969Purchase Order, August 20, 2024, Not Competed, 1 offers | U.S. Embassy San SalvadorDepartment of State | 7222 Crucial Influence and Getting Things Done CoursesNAICS 611710, PSC U001 | $0 |
| 19ES6024P0970Purchase Order, August 20, 2024, Not Competed, 1 offers | U.S. Embassy San SalvadorDepartment of State | 7222 Crucial Conversations and Power of Habit CoursesNAICS 611710, PSC U001 | $0 |
| SPMYM121P1034Purchase Order, April 21, 2026, Not Competed, 1 offers | DLA Maritime - NorfolkDefense Logistics Agency | Commercial Award ModificationNAICS 511130, PSC 7610 | $0 |
| 93310021P0008Purchase Order, September 16, 2025, Competed Under SAP, 4 offers | FMCSFederal Mediation and Conciliation Service | Conflict Management Certification Courses-DeobNAICS 611430, PSC U008 | -$2 |
| 36C25722P0795Purchase Order, October 4, 2024, Not Competed, 1 offers | 257-Network Contract Office 17Department of Veterans Affairs | Crucial Conversation Kits and Trainer CertificationNAICS 611430, PSC 6910 | -$1,936 |
| 36C25922C0152Definitive Contract, January 16, 2024, Not Competed, 1 offers | Network Contract Office 19Department of Veterans Affairs | Crucial Conversation Training- Decrease Base Period FundingNAICS 611430, PSC U008 | -$2,607 |
| 15BNAS23C00000202Definitive Contract, July 2, 2024, Not Competed, 1 offers | National Acquisitions - CoFederal Prison System / Bureau of Prisons | Crucial Learning Training 1. Crucial Conversations for Accountability 2. Getting Things Done V3 3. Power of HabitNAICS 611430, PSC U008 | -$22,685 |
- Places of performance
- UtahDistrict of ColumbiaVirginiaKansasNew YorkCaliforniaNorth CarolinaRhode Island
- Product and service codes
- U099 Other Education and Training Services6910 Training Aids7610 Books and PamphletsU009 Education ServicesU006 Vocational/Technical6515 Medical and Surgical Instruments, Equipment, and Supplies
- Transactions
- 56 across 44 awards