Combined synopsis and solicitation, economically disadvantaged women-owned small business set-aside
RRB Marketing Program Services
W911YN25RA009
Department of the Army, W7M2 Uspfo Activity FL Arng. Other Services Related to Advertising.
Response deadline
August 13, 2025 at 5:00 PM EDT
Closed 445 days ago. Posted August 5, 2025, first published July 14, 2025. Scheduled to archive August 28, 2025.
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Description
As published on SAM.gov.
Contractor to provide a comprehensive marketing package to the Florida Army National Guard (FLARNG) for recruitment and retention goals in accordance with the PWS. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. FLARNG’s RRB mission is to promote the FLARNG to gain interest and attention of prospective recruits.
The FLARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age.
The FLARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help FLARNG achieve recruitment and retention goals.
Publications
Every notice SAM.gov issued under this solicitation number, oldest first. Each is a separate record on SAM.
Points of contact
- Robert Glanowskirobert.j.glanowski.civ@army.mil
- Darrin Weaverdarrin.j.weaver.mil@army.mil