# RRB Marketing Program Services

Canonical: https://abierto.us/opportunities/w911yn25ra009

- Solicitation number: W911YN25RA009
- Notice type: Combined synopsis and solicitation
- Status: Closed. Deadline was August 13, 2025 at 5:00 PM EDT
- Department: Department of the Army
- Agency: Department of the Army
- Contracting office: W7M2 Uspfo Activity FL Arng (W911YN)
- NAICS: 541890 Other Services Related to Advertising
- Product or service code: R701 Advertising Services
- Set-aside: Economically disadvantaged women-owned small business set-aside
- Place of performance: Florida
- County: St. Johns County (FIPS 12109). https://abierto.us/counties/st-johns-county-fl-12109
- First posted: July 14, 2025
- Last posted: August 5, 2025
- SAM.gov: https://sam.gov/workspace/contract/opp/77adc68934264c78baf628900bd5b09c/view

## Description

Contractor to provide a comprehensive marketing package to the Florida Army National Guard (FLARNG) for recruitment and retention goals in accordance with the PWS. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. FLARNG’s RRB mission is to promote the FLARNG to gain interest and attention of prospective recruits.

The FLARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age.

The FLARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help FLARNG achieve recruitment and retention goals.

## Publications

- July 14, 2025: Combined synopsis and solicitation, due August 13, 2025 at 5:00 PM EDT. Notice a594e83b1e1a4e9aa2ea203189bb1e71. https://sam.gov/workspace/contract/opp/a594e83b1e1a4e9aa2ea203189bb1e71/view
- August 5, 2025: Combined synopsis and solicitation, due August 13, 2025 at 5:00 PM EDT. Notice 77adc68934264c78baf628900bd5b09c. https://sam.gov/workspace/contract/opp/77adc68934264c78baf628900bd5b09c/view

## Points of contact

- Robert Glanowski, robert.j.glanowski.civ@army.mil
- Darrin Weaver, darrin.j.weaver.mil@army.mil

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Source: SAM.gov Contract Opportunities bulk extract. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/w911yn25ra009.