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Abierto

Combined synopsis and solicitation

R701 - Sinclair Broadcast Group NRC

N0018924QZ464

Department of the Navy, NAVSUP FLT Log CTR Norfolk. Advertising Agencies.

Awarded

Sinclair, Inc.

$60,000.00 obligated so far on USAspending

Description

As published on SAM.gov.

Fox 17 is providing a unique opportunity to directly target our primary 11S market through football across Middle Tennessee. This sponsorship covers all 30 plus televised major high school varsity games and is also used as a direct source for college scouts for college teams. This sponsorship provides the specifics above but allows us to directly target not only 11S students perfectly suited for the Navy but also their parents in one action.

With on site activation and boundless Naval awareness, this campaign will provide success for years to come. This type of marketing is unheard of and our sources indicate this is the only place we can do something of this nature targeting High schools. This unprecedented opportunity would partnership is aligned with CNRCs goals of seeking and engaging with partnerships who allow participation in collaborating with their clients and engage navy recruiting at the public level. III. DELIVERABLES The Fox Channel 17 Friday Night Rivals Sponsorship will provide the following:

At-Event Impact 4x 30sec commercials in each Friday Night Rivals game Naming rights to the Halftime Show Sponsor logo on screen throughout the halftime show Scoreboard Sponsorship 1 quarter per game, Replay Swoosh Sponsorship 1 quarter per game In-game interview in 3 selected games On-site opportunities at select games including signage and promotional materials at schools, 25x Thank you Promotional Announcements, Customized Digital Campaign. Lead sheets will be used for all visitors at the Navy’s site to capture ROI.

The contract, on USAspending

Federal procurement data the awarding office reported to FPDS, matched to this solicitation by its number.

UEI
GHP9UYLK3B83
CAGE
3A4A1
Vendor location
Hunt Valley, MD
Contract
N0018924PZ533, purchase order
Obligated
$60,000.00
Actions
1 between August 29, 2024 and August 29, 2024
Competition
Not Competed Under SAP, 1 offer received
Set-aside reported
No Set Aside Used.
Described as
Friday Night Rivals Advertisments
Match
solicitation number N0018924QZ464 equals the FPDS solicitation identifier; same awarding office N00189 (high confidence)

Publications

Every notice SAM.gov issued under this solicitation number, oldest first. Each is a separate record on SAM.

  1. August 28, 2024

    Combined synopsis and solicitation

    Due August 28, 2024 at 4:00 PM EDT. SAM.gov, notice 5998e92caa95416e89957672c2632b81

Points of contact