# R701 - Sinclair Broadcast Group NRC

Canonical: https://abierto.us/opportunities/n0018924qz464

- Solicitation number: N0018924QZ464
- Notice type: Combined synopsis and solicitation
- Status: Awarded to Sinclair, Inc.
- Department: Department of the Navy
- Agency: Department of the Navy
- Contracting office: NAVSUP FLT Log CTR Norfolk (N00189)
- NAICS: 541810 Advertising Agencies
- Product or service code: R701 Advertising Services
- County: Fayette County (FIPS 47047). https://abierto.us/counties/fayette-county-tn-47047
- First posted: August 28, 2024
- Last posted: August 28, 2024
- SAM.gov: https://sam.gov/workspace/contract/opp/5998e92caa95416e89957672c2632b81/view

## Description

Fox 17 is providing a unique opportunity to directly target our primary 11S market through football across Middle Tennessee. This sponsorship covers all 30 plus televised major high school varsity games and is also used as a direct source for college scouts for college teams. This sponsorship provides the specifics above but allows us to directly target not only 11S students perfectly suited for the Navy but also their parents in one action.

With on site activation and boundless Naval awareness, this campaign will provide success for years to come. This type of marketing is unheard of and our sources indicate this is the only place we can do something of this nature targeting High schools. This unprecedented opportunity would partnership is aligned with CNRCs goals of seeking and engaging with partnerships who allow participation in collaborating with their clients and engage navy recruiting at the public level. III. DELIVERABLES The Fox Channel 17 Friday Night Rivals Sponsorship will provide the following:

At-Event Impact 4x 30sec commercials in each Friday Night Rivals game Naming rights to the Halftime Show Sponsor logo on screen throughout the halftime show Scoreboard Sponsorship 1 quarter per game, Replay Swoosh Sponsorship 1 quarter per game In-game interview in 3 selected games On-site opportunities at select games including signage and promotional materials at schools, 25x Thank you Promotional Announcements, Customized Digital Campaign. Lead sheets will be used for all visitors at the Navy’s site to capture ROI.

## Award on USAspending

- Recipient: Sinclair, Inc. (UEI GHP9UYLK3B83)
- Contract: N0018924PZ533, purchase order
- Obligated: $60,000.00
- Competition: Not Competed Under SAP, 1 offers received
- Link: solicitation number N0018924QZ464 equals the FPDS solicitation identifier; same awarding office N00189 (high confidence)
- Record: https://www.usaspending.gov/award/CONT_AWD_N0018924PZ533_9700_-NONE-_-NONE-/


## Publications

- August 28, 2024: Combined synopsis and solicitation, due August 28, 2024 at 4:00 PM EDT. Notice 5998e92caa95416e89957672c2632b81. https://sam.gov/workspace/contract/opp/5998e92caa95416e89957672c2632b81/view

## Points of contact

- William Gregory 2156012611, william.t.gregory40.civ@us.navy.mil

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Source: SAM.gov Contract Opportunities bulk extract and USAspending.gov award data. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/n0018924qz464.