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Award notice, first published as solicitation

Award Notice for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)

75FCMC25R0001

Centers for Medicare and Medicaid Services, CMS Office of Communications. Advertising Agencies.

View on SAM.gov Markdown

Awarded

Daniel J Edelman Inc.

$0.00 on the award notice, September 22, 2025, contract Multiple

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Description

As published on SAM.gov.

The Centers for Medicare and Medicaid Services (CMS) awarded a multiple award commercial IDIQ contract to provide a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns. This IDIQ will primarily focus on conducting a full range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level.

The maximum ceiling for all IDIQs combined is $5,000,000,000 over a 7 year ordering period. A list of  awardees is attached to this notice. 

Attachments

Files listed on SAM.gov. The ones we hold a copy of download from here; the rest open SAM's download, which needs no account.

The contract, on USAspending

Federal procurement data the awarding office reported to FPDS, matched to this solicitation by its number.

Recipient
Daniel J Edelman Inc.
UEI
DJEAK18EKF64
CAGE
8F338
Vendor location
Chicago, IL
Contract
75FCMC25DJ002
Obligated
$0.00, potential $5,000,000,000
Actions
1 between September 22, 2025 and September 22, 2025
Competition
Full and Open Competition, 16 offers received
Set-aside reported
No Set Aside Used.
Described as
National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq)
Match
solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
Record
USAspending award page
Recipient
Fors Marsh Group LLC
UEI
CSPNRK2TA2X3
CAGE
360C2
Vendor location
Arlington, VA
Contract
75FCMC25DJ003
Obligated
$0.00, potential $5,000,000,000
Actions
1 between September 22, 2025 and September 22, 2025
Competition
Full and Open Competition, 16 offers received
Set-aside reported
No Set Aside Used.
Described as
National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq)
Match
solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
Record
USAspending award page
Recipient
Ketchum Inc.
UEI
CZJKHV86FSB2
CAGE
1TXH6
Vendor location
Arlington, VA
Contract
75FCMC25DJ004
Obligated
$0.00, potential $5,000,000,000
Actions
1 between September 22, 2025 and September 22, 2025
Competition
Full and Open Competition, 16 offers received
Set-aside reported
No Set Aside Used.
Described as
New Award: National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq) Program Purpose: the Purpose of This Indefinite Delivery, Indefinite Quantity Contract (Idiq) Is to Provide the Centers for Medicare &
Match
solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
Record
USAspending award page
Recipient
Ogilvy Public Relations Worldwide LLC
UEI
YCLRN5L7BC19
CAGE
1YEC7
Vendor location
Washington, DC
Contract
75FCMC25DJ005
Obligated
$0.00, potential $5,000,000,000
Actions
1 between September 22, 2025 and September 22, 2025
Competition
Full and Open Competition, 16 offers received
Set-aside reported
No Set Aside Used.
Described as
New Award: National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq) Program Purpose: the Purpose of This Indefinite Delivery, Indefinite Quantity Contract (Idiq) Is to Provide the Centers for Medicare &
Match
solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
Record
USAspending award page
Recipient
Porter Novelli Public Services Inc.
UEI
QJJVNMLVNAA3
CAGE
58BY1
Vendor location
Washington, DC
Contract
75FCMC25DJ006
Obligated
$0.00, potential $5,000,000,000
Actions
1 between September 22, 2025 and September 22, 2025
Competition
Full and Open Competition, 16 offers received
Set-aside reported
No Set Aside Used.
Described as
New Award: National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq) Program Purpose: the Purpose of This Indefinite Delivery, Indefinite Quantity Contract (Idiq) Is to Provide the Centers for Medicare &
Match
solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
Record
USAspending award page
Recipient
Ipg Dxtra, Inc.
UEI
RXN6RGGRJD71
CAGE
37FD1
Vendor location
New York, NY
Contract
75FCMC25DJ007
Obligated
$0.00, potential $5,000,000,000
Actions
1 between September 22, 2025 and September 22, 2025
Competition
Full and Open Competition, 16 offers received
Set-aside reported
No Set Aside Used.
Described as
New Award: National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq) Program Purpose: the Purpose of This Indefinite Delivery, Indefinite Quantity Contract (Idiq) Is to Provide the Centers for Medicare &
Match
solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
Record
USAspending award page

Publications

Every notice SAM.gov issued under this solicitation number, oldest first. Each is a separate record on SAM.

  1. October 15, 2024

    Solicitation, originally presolicitation

    Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)

    Due November 13, 2024 at 11:00 AM EST. SAM.gov, notice 7852865058f541848ae339f70da21d4c

  2. October 31, 2024

    Solicitation

    Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)

    Due November 13, 2024 at 11:00 AM EST. SAM.gov, notice 1cc12d23c81f4bf28f7dc2e3ba548305

  3. November 7, 2024

    Solicitation

    Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)

    Due November 21, 2024 at 11:00 AM EST. SAM.gov, notice fb09a977ae674896a2651239f08da979

  4. December 23, 2024

    Solicitation

    Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)

    Due November 21, 2024 at 11:00 AM EST. SAM.gov, notice 32008db3507d40caafcce9ed1643f4ce

  5. September 23, 2025

    Award notice, originally solicitation

    Awarded to Ketchum Inc. for $0. SAM.gov, notice 7096df22936149a991bcda5e13c9d0d1

    2 revisions on SAM
    • September 23, 2025: publish, award notice
    • December 23, 2024: publish, solicitation

Points of contact