Award notice, first published as solicitation
Award Notice for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)
75FCMC25R0001
Centers for Medicare and Medicaid Services, CMS Office of Communications. Advertising Agencies.
Awarded
$0.00 on the award notice, September 22, 2025, contract Multiple
Description
As published on SAM.gov.
The Centers for Medicare and Medicaid Services (CMS) awarded a multiple award commercial IDIQ contract to provide a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns.
This IDIQ will primarily focus on conducting a full range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level. The maximum ceiling for all IDIQs combined is $5,000,000,000 over a 7 year ordering period. A list of awardees is attached to this notice.
The contract, on USAspending
Federal procurement data the awarding office reported to FPDS, matched to this solicitation by its number.
- Recipient
- Daniel J Edelman Inc.
- UEI
- DJEAK18EKF64
- CAGE
- 8F338
- Vendor location
- Chicago, IL
- Contract
- 75FCMC25DJ002
- Obligated
- $0.00, potential $5,000,000,000
- Actions
- 1 between September 22, 2025 and September 22, 2025
- Competition
- Full and Open Competition, 16 offers received
- Set-aside reported
- No Set Aside Used.
- Described as
- National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq)
- Match
- solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record
- USAspending award page
- Recipient
- Fors Marsh Group LLC
- UEI
- CSPNRK2TA2X3
- CAGE
- 360C2
- Vendor location
- Arlington, VA
- Contract
- 75FCMC25DJ003
- Obligated
- $0.00, potential $5,000,000,000
- Actions
- 1 between September 22, 2025 and September 22, 2025
- Competition
- Full and Open Competition, 16 offers received
- Set-aside reported
- No Set Aside Used.
- Described as
- National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq)
- Match
- solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record
- USAspending award page
- Recipient
- Ketchum Inc.
- UEI
- CZJKHV86FSB2
- CAGE
- 1TXH6
- Vendor location
- Arlington, VA
- Contract
- 75FCMC25DJ004
- Obligated
- $0.00, potential $5,000,000,000
- Actions
- 1 between September 22, 2025 and September 22, 2025
- Competition
- Full and Open Competition, 16 offers received
- Set-aside reported
- No Set Aside Used.
- Described as
- New Award: National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq) Program Purpose: the Purpose of This Indefinite Delivery, Indefinite Quantity Contract (Idiq) Is to Provide the Centers for Medicare &
- Match
- solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record
- USAspending award page
- UEI
- YCLRN5L7BC19
- CAGE
- 1YEC7
- Vendor location
- Washington, DC
- Contract
- 75FCMC25DJ005
- Obligated
- $0.00, potential $5,000,000,000
- Actions
- 1 between September 22, 2025 and September 22, 2025
- Competition
- Full and Open Competition, 16 offers received
- Set-aside reported
- No Set Aside Used.
- Described as
- New Award: National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq) Program Purpose: the Purpose of This Indefinite Delivery, Indefinite Quantity Contract (Idiq) Is to Provide the Centers for Medicare &
- Match
- solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record
- USAspending award page
- Recipient
- Porter Novelli Public Services Inc.
- UEI
- QJJVNMLVNAA3
- CAGE
- 58BY1
- Vendor location
- Washington, DC
- Contract
- 75FCMC25DJ006
- Obligated
- $0.00, potential $5,000,000,000
- Actions
- 1 between September 22, 2025 and September 22, 2025
- Competition
- Full and Open Competition, 16 offers received
- Set-aside reported
- No Set Aside Used.
- Described as
- New Award: National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq) Program Purpose: the Purpose of This Indefinite Delivery, Indefinite Quantity Contract (Idiq) Is to Provide the Centers for Medicare &
- Match
- solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record
- USAspending award page
- Recipient
- Ipg Dxtra, Inc.
- UEI
- RXN6RGGRJD71
- CAGE
- 37FD1
- Vendor location
- New York, NY
- Contract
- 75FCMC25DJ007
- Obligated
- $0.00, potential $5,000,000,000
- Actions
- 1 between September 22, 2025 and September 22, 2025
- Competition
- Full and Open Competition, 16 offers received
- Set-aside reported
- No Set Aside Used.
- Described as
- New Award: National Education Campaign & Outreach Contract (Nec) Indefinite Delivery, Indefinite Quantity (Idiq) Program Purpose: the Purpose of This Indefinite Delivery, Indefinite Quantity Contract (Idiq) Is to Provide the Centers for Medicare &
- Match
- solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record
- USAspending award page
Publications
Every notice SAM.gov issued under this solicitation number, oldest first. Each is a separate record on SAM.
October 15, 2024
Solicitation, originally presolicitation
Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)
Due November 13, 2024 at 11:00 AM EST. SAM.gov, notice 7852865058f541848ae339f70da21d4c
October 31, 2024
Solicitation
Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)
Due November 13, 2024 at 11:00 AM EST. SAM.gov, notice 1cc12d23c81f4bf28f7dc2e3ba548305
November 7, 2024
Solicitation
Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)
Due November 21, 2024 at 11:00 AM EST. SAM.gov, notice fb09a977ae674896a2651239f08da979
December 23, 2024
Solicitation
Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)
Due November 21, 2024 at 11:00 AM EST. SAM.gov, notice 32008db3507d40caafcce9ed1643f4ce
September 23, 2025
Award notice, originally solicitation
Awarded to KETCHUM Inc. Arlington for $0. SAM.gov, notice 7096df22936149a991bcda5e13c9d0d1
Points of contact
- Deanna Kuehndeanna.kuehn@cms.hhs.gov
- Deborah Lesterdeborah.lester@cms.hhs.gov