# Award Notice for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)

Canonical: https://abierto.us/opportunities/75fcmc25r0001

- Solicitation number: 75FCMC25R0001
- Notice type: Award notice (first published as solicitation)
- Status: Awarded to Daniel J Edelman Inc. for $0.00
- Department: Department of Health and Human Services
- Agency: Centers for Medicare and Medicaid Services
- Contracting office: CMS Office of Communications (75FCT0)
- NAICS: 541810 Advertising Agencies
- Product or service code: R426 Communications Services
- Place of performance: Windsor Mill, Maryland
- County: Baltimore County (FIPS 24005). https://abierto.us/counties/baltimore-county-md-24005
- First posted: October 15, 2024
- Last posted: September 23, 2025
- SAM.gov: https://sam.gov/workspace/contract/opp/7096df22936149a991bcda5e13c9d0d1/view

## Description

The Centers for Medicare and Medicaid Services (CMS) awarded a multiple award commercial IDIQ contract to provide a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns.

This IDIQ will primarily focus on conducting a full range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level. The maximum ceiling for all IDIQs combined is $5,000,000,000 over a 7 year ordering period. A list of awardees is attached to this notice.

## Award on USAspending

- Recipient: Daniel J Edelman Inc. (UEI DJEAK18EKF64)
- Contract: 75FCMC25DJ002
- Obligated: $0.00
- Competition: Full and Open Competition, 16 offers received
- Link: solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record: https://www.usaspending.gov/award/CONT_IDV_75FCMC25DJ002_7530/

- Recipient: Fors Marsh Group LLC (UEI CSPNRK2TA2X3)
- Contract: 75FCMC25DJ003
- Obligated: $0.00
- Competition: Full and Open Competition, 16 offers received
- Link: solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record: https://www.usaspending.gov/award/CONT_IDV_75FCMC25DJ003_7530/

- Recipient: Ketchum Inc. (UEI CZJKHV86FSB2)
- Contract: 75FCMC25DJ004
- Obligated: $0.00
- Competition: Full and Open Competition, 16 offers received
- Link: solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record: https://www.usaspending.gov/award/CONT_IDV_75FCMC25DJ004_7530/

- Recipient: Ogilvy Public Relations Worldwide LLC (UEI YCLRN5L7BC19)
- Contract: 75FCMC25DJ005
- Obligated: $0.00
- Competition: Full and Open Competition, 16 offers received
- Link: solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record: https://www.usaspending.gov/award/CONT_IDV_75FCMC25DJ005_7530/

- Recipient: Porter Novelli Public Services Inc. (UEI QJJVNMLVNAA3)
- Contract: 75FCMC25DJ006
- Obligated: $0.00
- Competition: Full and Open Competition, 16 offers received
- Link: solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record: https://www.usaspending.gov/award/CONT_IDV_75FCMC25DJ006_7530/

- Recipient: Ipg Dxtra, Inc. (UEI RXN6RGGRJD71)
- Contract: 75FCMC25DJ007
- Obligated: $0.00
- Competition: Full and Open Competition, 16 offers received
- Link: solicitation number 75FCMC25R0001 equals the FPDS solicitation identifier; same sub-agency 7530 (high confidence)
- Record: https://www.usaspending.gov/award/CONT_IDV_75FCMC25DJ007_7530/


## Publications

- October 15, 2024: Solicitation, due November 13, 2024 at 11:00 AM EST. Notice 7852865058f541848ae339f70da21d4c. https://sam.gov/workspace/contract/opp/7852865058f541848ae339f70da21d4c/view
- October 31, 2024: Solicitation, due November 13, 2024 at 11:00 AM EST. Notice 1cc12d23c81f4bf28f7dc2e3ba548305. https://sam.gov/workspace/contract/opp/1cc12d23c81f4bf28f7dc2e3ba548305/view
- November 7, 2024: Solicitation, due November 21, 2024 at 11:00 AM EST. Notice fb09a977ae674896a2651239f08da979. https://sam.gov/workspace/contract/opp/fb09a977ae674896a2651239f08da979/view
- December 23, 2024: Solicitation, due November 21, 2024 at 11:00 AM EST. Notice 32008db3507d40caafcce9ed1643f4ce. https://sam.gov/workspace/contract/opp/32008db3507d40caafcce9ed1643f4ce/view
- September 23, 2025: Award notice. Notice 7096df22936149a991bcda5e13c9d0d1. https://sam.gov/workspace/contract/opp/7096df22936149a991bcda5e13c9d0d1/view

## Points of contact

- Deanna Kuehn, deanna.kuehn@cms.hhs.gov
- Deborah Lester, deborah.lester@cms.hhs.gov

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Source: SAM.gov Contract Opportunities bulk extract and USAspending.gov award data. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/75fcmc25r0001.