VAMP Multimedia Advertising

JA and Award Noitce Simplified Acquisition Procedures (SAP) DETERMINATION MEMORANDUM FOR SOLE SOURCE ACQUISITIONS OVER THE MICRO-PURCHASE THRESHOLD BUT NOT EXCEEDING THE SIMPLIFIED ACQUISITION THRESHOLDFAR 13.106-3(b)(3)(i)SOLICITATIONS MAY BE LIMITED TO ONE SOURCE ONLY IF THE CONTRACTING OFFICER DETERMINES THAT ONLY ONE SOURCE IS REASONABLY AVAILABLE.

WHEN THE CUSTOMER DESCRIBES AN ITEM OR SERVICE, WHICH LIMITS THE AVAILABILITY TO ONE SOURCE, THE DETERMINATION MUST EXPLAIN WHY THE ITEM OR SERVICE PROVIDER IS THE ONLY ONE THAT WILL MEET THE GOVERNMENT'S REQUIREMENT. STATEMENTS SUCH AS "ONLY KNOWN SOURCE" OR "ONLY SOURCE WHICH CAN MEET THE REQUIRED DELIVERY DATE" ARE INADEQUATE TO SUPPORT A SOLE SOURCE PURCHASE. THIS FORM MAY BE USED IN LIEU OF THE DETERMINATION DESCRIBED IN FAR 13.106.

THE CUSTOMER SHALL PROVIDE THE FOLLOWING INFORMATION:

1.PURCHASE REQUEST NUMBER 2.ESTIMATED AMOUNT: BRAND NAME BUY NO NAME/CAGE CODE OF PROPOSED CONTRACTOR 9HXL6 Fund Type O&M 3.BRIEF DESCRIPTION OF SUPPLIES OR SERVICES REQUIRED AND THE INTENDED USE:This contract is to provide the Connecticut Army National Guard (CTARNG) the ability to advertise at the State and local level using: Non-Commercial Sustaining Announcements (TV and radio broadcasts) at a 4 to 1 ratio and digital advertising campaigns.

The primary objective is to reach the CTARNG target demographic of 17-24 year-olds, then 25-35 year-olds who are willing to serve in Connecticut as CTARNG members.

4.UNIQUE CHARACTERISTICS THAT LIMIT AVAILABILITY TO ONLY ONE SOURCE, WITHTHE REASON NO OTHER SUPPLIES OR SERVICES CAN BE USED: Provide a 4:1 ratio of media to cash expenditure, compel member TV and radio stations to air spots, production of Connecticut Army National Guard spots in English and Spanish and provide monthly reporting summarizing the spots aired by each station and the dollar value associated. Provide digital and social media advertising via Google Display Network, Meta Platforms, Snap Chat and Tik Tok. Provide detailed monthly reports on all digital platforms and be available to have in person content strategy meetings in Middletown Connecticut.

5.MARKET RESEARCH: The CTARNG’s objective is to have radio, television, social, local and display advertising enhance CTARNG’s image in the minds of potential recruits and their influencers, resulting in qualified recruitment leads. This contract will further the CTARNG’s objective by increasing public awareness of ARNG, clarifying public understanding of CTARNG’s mission, and improve the public’s perception of the Guard at the State and local level.

Market research consists of past performance, going thru Government sites, and going on the internet. In SBA Dynamics search this company is a Self-Certified Small Disadvantaged Business, Women-OwnedSmall Business, Woman Owned. Taylored Media advertising unique access to National Guard sites such as CAMPO allows them access to collect data to maximize marketing dollars.

Taylored Media ability to convert creative content for advertising along with bulk content from previous contract increases efficiency and decreases CPM for advertising spots. This is imperative to successfully meet mission goals and timelines. Awarding a sole source contract to Taylored Media Group streamlines the procurement process, saving valuable time and resources. This business is local which allow them to have a unique understanding, have access to, and give feedback that benefits the Government.

This is the best value for the Government. Control No. 24-12 6.PROVIDE A STATEMENT OF ACTIONS, IF ANY, THE GOVERNMENT MAY TAKE TOREMOVE OR OVERCOME ANY BARRIERS TO COMPETITION BEFORE FUTURE ACQUISITIONS ARE REQUIRED: N/A I CERTIFY THAT THIS JUSTIFICATION IS ACCURATE AND COMPLETE TO THE BEST OF MY KNOWLEDGE AND BELIEF, AND THAT COMPLETING THIS PURCHASE AS A SOLE SOURCE IS IN THE BEST INTEREST OF THE GOVERNMENT.

ADDITIONALLY, I APPROVE THIS JUSTIFICATION TO LIMIT COMPETITION SUBJECT TO THE AVAILABILITY OF FUNDS AND PROVIDED THAT THE SERVICES OR SUPPLIES HEREIN DESCRIBED HAVE OTHERWISE BEEN AUTHORIZED FOR ACQUISITION. 7a. CONTRACTING OFFICER NAME 7b. CONTRACTING OFFICER SIGNATURE