Award notice, total small business set-aside, first published as presolicitation

Recruiting Personal Presentation Items BPA Amendment

W912MM25QA012

Department of the Army, W7N0 Uspfo Activity SD Arng. Other Services Related to Advertising.

View on SAM.gov Markdown

Awarded

Fmkgroup LLC

$15,076.15 obligated so far on USAspending

Description

As published on SAM.gov with the solicitation of April 8, 2025.

The South Dakota National Guard has a primary requirement for Personal Presentation Items (PPI) for the Recruiting and Retention Battalion. This will be facilitated through the use of Blanket Purchase Agreements (BPAs) with multiple contractors. The items will have South Dakota National Guard logos. Offerors must be registered in Sam.gov. The list of items and logos are attached. The duration of the BPAs will not exceed five years.

The solicitation and any subsequent agreements will be conducted in accordance with FAR Part 13 procedures. This will be a total small business set aside resulting in multiple Firm Fixed Priced Blanket Purchase agreements. Questions will be in writing and must be submitted prior to April 5th, 2025. Questions and offers must be submitted to andrew.j.kennedy16.civ@army.mil.

Offerors must submit picture representations of the items they wish to offer that correspond to the numbering in the attached file (SDARNG Recruiting PPI BPA Spec Sheet W912MM25QA012) showing the placement and size of SDARNG logos. The price of each item must also be included on the sheet.

Updated 4/8/2024: See attached Question and Answer Sheet included with Amendment W912MM-25-Q-A012-0001

The contract, on USAspending

Federal procurement data the awarding office reported to FPDS, matched to this solicitation by its number.

Recipient: Revell Consulting Group LLC
UEI: RTK8MRB1K7S9
CAGE: 8LH43
Vendor location: Alexandria, VA
Contract: W912MM26FA001 under W912MM25AA004, bpa call
Obligated: $15,076.15
Actions: 1 between March 17, 2026 and March 17, 2026
Competition: Competed Under SAP, 13 offers received
Set-aside reported: Small Business Set Aside - Total
Described as: Personal Presentation Items
Match: solicitation number W912MM25QA012 equals the FPDS solicitation identifier; same awarding office W912MM (high confidence)
Record: USAspending award page

Recipient: ZLC Solutions LLC
UEI: MXM7BV29X8D5
CAGE: 859H8
Vendor location: Leesburg, VA
Contract: W912MM26FA002 under W912MM25AA005, bpa call
Obligated: $6,607.30
Actions: 1 between March 18, 2026 and March 18, 2026
Competition: Competed Under SAP, 13 offers received
Set-aside reported: Small Business Set Aside - Total
Described as: Personal Presentation Items for Recruiting from BPA W912mm-25-A-A005
Match: solicitation number W912MM25QA012 equals the FPDS solicitation identifier; same awarding office W912MM (high confidence)
Record: USAspending award page

Recipient: Lomar Specialty Advertising, Inc.
UEI: EJZNDLTAK6D6
CAGE: 1UVR8
Vendor location: Concord, NC
Contract: W912MM26FA003 under W912MM25AA003, bpa call
Obligated: $3,414.50
Actions: 1 between March 18, 2026 and March 18, 2026
Competition: Competed Under SAP, 13 offers received
Set-aside reported: Small Business Set Aside - Total
Described as: Personal Presentation Items for Recruiting from BPA W912mm-25-A-A003
Match: solicitation number W912MM25QA012 equals the FPDS solicitation identifier; same awarding office W912MM (high confidence)
Record: USAspending award page

Recipient: Fmkgroup LLC
UEI: MGBSXPDGWJJ4
CAGE: 1UU25
Vendor location: Dix Hills, NY
Contract: W912MM25AA001
Obligated: $0.00, potential $900,000
Actions: 1 between May 30, 2025 and May 30, 2025
Described as: Personal Presentation Items
Match: award number W912MM25AA001 equals the contract number; same awarding office W912MM (high confidence)
Record: USAspending award page

Recipient: Patriot Etchworks LLC
UEI: U8V2JVB8DYN6
CAGE: 11XB8
Vendor location: Whitewater, WI
Contract: W912MM25AA002
Obligated: $0.00, potential $900,000
Actions: 2 between May 30, 2025 and July 15, 2025
Described as: Personal Presentation Items
Match: solicitation number W912MM25QA012 equals the FPDS solicitation identifier; same awarding office W912MM (high confidence)
Record: USAspending award page

Recipient: Lomar Specialty Advertising, Inc.
UEI: EJZNDLTAK6D6
CAGE: 1UVR8
Vendor location: Concord, NC
Contract: W912MM25AA003
Obligated: $0.00, potential $900,000
Actions: 1 between May 30, 2025 and May 30, 2025
Described as: Personal Presentation Items
Match: solicitation number W912MM25QA012 equals the FPDS solicitation identifier; same awarding office W912MM (high confidence)
Record: USAspending award page

Recipient: Revell Consulting Group LLC
UEI: RTK8MRB1K7S9
CAGE: 8LH43
Vendor location: Alexandria, VA
Contract: W912MM25AA004
Obligated: $0.00, potential $900,000
Actions: 1 between May 30, 2025 and May 30, 2025
Described as: Personal Presentation Items
Match: solicitation number W912MM25QA012 equals the FPDS solicitation identifier; same awarding office W912MM (high confidence)
Record: USAspending award page

Publications

Every notice SAM.gov issued under this solicitation number, oldest first. Each is a separate record on SAM.

March 5, 2025
Presolicitation
W912MM25QA012
Due March 25, 2025 at 2:00 PM EDT. SAM.gov, notice 29889fd9ceae4dec9d743291a5b21f9b
March 5, 2025
Presolicitation
W912MM25QA012
Due March 25, 2025 at 2:00 PM EDT. SAM.gov, notice a008957cb57a4b4a8e70683cb2a299c1
March 5, 2025
Presolicitation
Recruiting Personal Presentation Items BPA
Due March 25, 2025 at 2:00 PM EDT. SAM.gov, notice da2b29e80347413c9567025856faaced
March 28, 2025
Solicitation, originally presolicitation
W912MM25QA012
Due April 10, 2025 at 2:00 PM EDT. SAM.gov, notice 8b2f510501e54f89ba028d8ce2e26817
April 8, 2025
Solicitation
Due April 10, 2025 at 2:00 PM EDT. SAM.gov, notice 47845ac4d6124209a27bc538fee33283
April 8, 2025
Solicitation
W912MM25QA012
Due April 10, 2025 at 2:00 PM EDT. SAM.gov, notice 610b8cd82cdf4c1a8513652b03e56a85
June 3, 2025
Award notice, originally solicitation
Awarded to FMKGROUP LLC Dix Hills for $900,000. SAM.gov, notice 3954e5eae40d45dfa72c2139f9387efa

Points of contact

Andrew Kennedyandrew.j.kennedy16.civ@army.mil6057376731
Corey Hoopercorey.s.hooper.civ@army.mil6057873027

UPS and Batteries
Combined synopsis and solicitationSmall businessNAICS 335311W912MM26QA024
Closes in 2 daysSep 18