University of Virginia Darden School Foundation Insights into Industry Management Course

This was not awarded competitively, and a Justification and Approval is attached. The Defense Contract Management Agency (DCMA) Procurement Center, located at 3901 Adams Avenue, Fort Gregg-Adams, Virginia, 23801, awarded a sole source firm fixed price contract to the University of Virginia Darden School Foundation, 100 Darden Blvd., Charlottesville, VA 22903 for the Insights into Industry Management Course.

This requirement is classified under North America Industry Classification System (NAICS) 611310 Colleges, Universities and Professional Schools, with a size standard of $34.5 million. The Product Code (PSC) is U005 Education/Training- Tuition/registration/Membership Fees.

This will be a Firm-Fixed Price (FFP) contract with a one-year base period of performance from May 12, 2025, through March 31, 2026, plus four one-year option periods from April 1, 2026 through March 31, 2030. This is an award/justification notice published for informational purposes only and under the authority of 10 U.S.C. 1901, as prescribed in FAR 13.50l(a), Sole Source (including Brand Name).

The purpose of this notice is to provide a Justification for an Exception to Fair Opportunity for the University of Virginia (UVA) Darden Foundation School Insights into Industry Management Course. It is an immersive experience specifically designed to educate personnel, including Program Executive Officers (PEOs), Program Managers (PMs), and Contracting Officers, on the defense industry's mindset, motivations, and behaviors.

By participating in this course, DCMA personnel will gain a deeper understanding of the defense industry and develop essential skills to negotiate favorable outcomes for the government. UVA is uniquely positioned to provide this tailored course that meets specific needs of the DCMA. This tailored approach is particularly relevant for DCMA employees holding leadership positions, including Deputy Commanders, who are equivalent to GS-13/14 (O-4/O-5) ranks.

UVA Darden has a 52-year history of successfully developing and delivering impactful training programs for the DoD. Their Insights into Industry Management course has a proven track record of enhancing the Acquisition Workforce’s (AWF) knowledge base and ability to navigate the complexities of government contracting.

By limiting sources to the Darden School, DCMA can leverage a customized program that addresses the distinct requirements and challenges of its senior personnel, ultimately enhancing their industry management expertise and leadership capabilities. This program goes beyond theoretical concepts, providing DCMA personnel with practical knowledge and skills directly applicable to their daily responsibilities.

This translates to tangible improvements in contract oversight, risk mitigation, and ultimately, ensuring the timely delivery of critical capabilities to the warfighter. This is not a request for competitive proposals or quotes. Original intent to sole source was posted to sam.gov on March 7, 2025 under Notice ID S5121A25QE004.