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Justification

Freedom250 space at ULTRA music festival

PR16092997

Department of State, U.S. Embassy Zagreb.

Awarded

Miscellaneous Foreign Awardees

$28,061.22 obligated so far on USAspending, June 29, 2026, contract 19HR9026P0520

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Description

As published on SAM.gov.

The U.S. Embassy Zagreb requires rental of a VVIP hospitality lounge at the Ultra Europe Music Festival in Split, Croatia, to support official public diplomacy, representational, and outreach activities during one of the largest international cultural events in the region. The proposed contractor is uniquely qualified to provide this requirement because it is the official organizer and exclusive operator of the Ultra Europe Music Festival venue and all associated VIP and VVIP hospitality spaces.

The VVIP lounge is located within the secured festival grounds and provides controlled access to senior government officials, diplomatic representatives, key stakeholders, sponsors, and other influential attendees. No other vendor possesses the authority, rights, or capability to provide equivalent VVIP access, hospitality space, credentials, security coordination, and event integration within the Ultra Europe Festival venue.

The Embassy's requirement is specifically for a VVIP hospitality space within the Ultra Europe Music Festival itself, rather than a general event venue in Split. Alternative venues or hospitality providers outside the festival grounds would not provide the same access to festival participants, sponsors, media representatives, local officials, and international visitors who are the intended audience for Embassy engagement activities. As a result, no other source can satisfy the Government's minimum requirements.

Award to another source would require the Government either to forgo the required access and engagement opportunities associated with the festival or to secure a separate venue that would not provide equivalent mission benefit. Such an approach would not meet the Government's needs and would significantly diminish the effectiveness of the planned public diplomacy and representational activities.

Accordingly, the proposed contractor is the only responsible source capable of providing the required VVIP lounge space and associated access privileges at the Ultra Europe Music Festival, and no other supplies or services will satisfy the Government's requirements within the required timeframe.

The contract, on USAspending

Federal procurement data the awarding office reported to FPDS, matched to this solicitation by its number.

UEI
LN9PU5M2YZN5
CAGE
35KC0
Vendor location
Washington, DC
Contract
19HR9026P0520, purchase order
Obligated
$28,061.22
Actions
1 between June 29, 2026 and June 29, 2026
Competition
Not Competed, 1 offer received
Set-aside reported
No Set Aside Used.
Described as
F250 Funds - MPG Offer
Match
award number 19HR9026P0520 equals the contract number; same awarding office 19HR90 (high confidence)

Publications

Every notice SAM.gov issued under this solicitation number, oldest first. Each is a separate record on SAM.

  1. June 29, 2026

    Justification

    SAM.gov, notice 1d34ca813f7042998286a2cc250502d3

    1 revisions on SAM
    • June 29, 2026: publish, justification

Points of contact