Opinion Polling and Focus Groups Activity in Serbia

A series of three annual national opinion surveys and three annual focus group sets will serve to establish baselines and then serve as monitoring tools to determine how U.S. assistance is being perceived in Serbia. This quantitative and qualitative research will allow us to measure attitudinal movement in the population. The 2024 survey will set a baseline of awareness and attitudes and allow for deeper analysis of different demographic groups, while any annual surveys thereafter will monitor awareness levels and track attitudinal shifts in the population, in response to different factors, including exposure to communications.