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Award notice, total small business set-aside

National Communications, Marketing, and Media Support

693JJ926D000002

National Highway Traffic Safety Administration, 693JJ9 NHTSA Office of Acquistion. Advertising Agencies.

View on SAM.gov Markdown

Awarded

Stratacomm, LLC

$386,402,128.38 on the award notice, July 29, 2026, contract 693JJ926D000002

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Description

As published on SAM.gov.

NHTSA awarded an IDIQ contract, whereby Time & Material (T&M), Cost Reimbursement (CR) and Firm fixed Price (FFP) or hybrid task orders can issued in accordance with Federal Acquisition Regulation (FAR) Subparts 16.202, 16.301, 16.504, 16.505, and 16.601. FFP will be considered and applied to the maximum extent possible; however, based on the agency’s historical knowledge about the requirements under this contract, it is anticipated that some work planned under this award will fall under T&M where negotiated fully loaded labor rates will apply. The Government also cites a need to include CR, when applicable. CR is most applicable to make off-cycle invoices to cover media buy costs.

Attachments

Files listed on SAM.gov. The ones we hold a copy of download from here; the rest open SAM's download, which needs no account.

The contract, on USAspending

Federal procurement data the awarding office reported to FPDS, matched to this solicitation by its number.

Recipient
Stratacomm, LLC
UEI
G817AAQLEAJ3
CAGE
3RBP5
Vendor location
Washington, DC
Contract
693JJ926D000002
Obligated
$0.00, potential $386,402,128
Actions
1 between July 29, 2026 and July 29, 2026
Competition
Full and Open Competition After Exclusion of Sources, 10 offers received
Set-aside reported
Small Business Set Aside - Total
Described as
National Communications, Marketing, and Media Support
Match
award number 693JJ926D000002 equals the contract number; same awarding office 693JJ9 (high confidence)
Record
USAspending award page

Publications

Every notice SAM.gov issued under this solicitation number, oldest first. Each is a separate record on SAM.

  1. August 3, 2026

    Award notice, originally solicitation

    Awarded to Stratacomm, LLC for $386,402,128. SAM.gov, notice 5abcecbd7b87436ebbce0fc7e36b25b4

    2 revisions on SAM
    • August 3, 2026: publish, award notice
    • April 19, 2024: publish, solicitation

Points of contact