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Justification, first published as special notice

Justification - VHA OSP Donated Media Assets

36C10X26P0035

Department of Veterans Affairs, Sac Frederick. Advertising Agencies.

View on SAM.gov Markdown

Awarded

The Advertising Council Inc.

$2,263,372.00 obligated so far on USAspending, September 16, 2026, contract 36C10X26P0035

Get the next one like this from Department of Veterans Affairs by email, the day it is posted.Find my opportunities

Description

As published on SAM.gov.

See attachment for details.

Attachments

Files listed on SAM.gov. The ones we hold a copy of download from here; the rest open SAM's download, which needs no account.

The contract, on USAspending

Federal procurement data the awarding office reported to FPDS, matched to this solicitation by its number.

Recipient
The Advertising Council Inc.
UEI
JV39FYRGTSF3
CAGE
5M604
Vendor location
New York, NY
Contract
36C10X26P0035, purchase order
Obligated
$2,263,372.00, potential $6,778,642
Actions
1 between September 16, 2026 and September 16, 2026
Competition
Not Competed Under SAP, 1 offer received
Set-aside reported
No Set Aside Used.
Described as
VHA Osps Donated Media Assets
Match
solicitation number 36C10X26Q0234 equals the FPDS solicitation identifier; same awarding office 36C10X (high confidence)
Record
USAspending award page

Publications

Every notice SAM.gov issued under this solicitation number, oldest first. Each is a separate record on SAM.

  1. July 30, 2026

    Special notice

    Notice of Intent to Sole Source - The Advertising Council Inc

    Due August 11, 2026 at 11:00 AM EDT. SAM.gov, notice 26992a7016154383a9dc9903ccfb008d

    1 revisions on SAM
    • July 30, 2026: publish, special notice

  2. September 16, 2026

    Justification

    SAM.gov, notice b897248f27664058aef1aefddfc6deac

    1 revisions on SAM
    • September 16, 2026: publish, justification

Points of contact