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Solicitation

Cereal,Fortified for use in Domestic Food Assistance Programs.

12-3J14-25-B-0267

Agricultural Marketing Service, USDA Ams 3J14. Breakfast Cereal Manufacturing.

Awarded

Post Consumer Brands, LLC

$6,955,568.70 obligated so far on USAspending

Description

As published on SAM.gov.

USDA’s Agricultural Marketing Service (AMS)-Commodity Procurement Program (CPP) intends to issue a solicitation for procurement of the products listed in the attached solicitation for domestic food assistance programs. Deliveries are to various locations in the United States on an FOB origin basis (see solicitation). The solicitation may include various small business set-asides pursuant to the Small Business Act (15 U.S.C. 631, et seq.).

This may include partial or total small business set-asides, service-disabled veteran-owned (SDVO) set-asides, quantities reserved for 8(a) and AbilityOne firms, and price evaluation preferences for qualified HUBZone small businesses.

The solicitation is expected to be available on or after today and will be available electronically through USDA Web Based Supply Chain Management (WBSCM) located at https://portal.wbscm.usda.gov/publicprocurement and through a link to the aforementioned website in the documents attached to the solicitation notice on Contract Opportunities website. A hard copy of the solicitation will not be available for the acquisition.

All future information regarding this acquisition, including solicitation amendments and award notices, will be published through WBSCM and Contract Opportunities website (https://sam.gov). Interested parties shall be responsible for ensuring that they have the most up-to-date information about this acquisition. The anticipated date of receipt for offers is listed above under “General Information.” The contract type will be firm-fixed-price.

Pursuant to Agricultural Acquisition Regulation (AGAR), 470-103(b), commodities and the products of agricultural commodities acquired under this contract must be a product of the United States and shall be considered to be such a product if it is grown, processed, and otherwise prepared for sale or distribution exclusively in the United States.

Packaging and container components under this acquisition will be the only portion subject to the World Trade Organization Government Procurement Agreement (WTO) (GPA), and Free Trade Agreements (FTA), as addressed by Federal Acquisition Regulation (FAR), clause 52.225-5. Complete details of the commodity and packaging requirements are available through the attached documents. AMS’s solicitation (when published) will specify the pack, sizes, quantities, and required delivery schedules.

To be eligible to submit offers, potential contractors must meet the AMS vendor qualification requirements established in accordance with FAR Subpart 9.2. The AMS main contacts for vendor qualification requirements are Andrea Lang, who can be reached at (202) 720-4237 and Diana Dau David who can be reached at (202)-378-1075, or by email at newvendor@usda.gov . Details of these requirements and contact information are available online at: http://www.ams.usda.gov/selling-food.

Once qualification requirements have been met, access to WBSCM will be provided. Bids, modifications, withdrawals of bids, and price adjustments shall be submitted using this system. Submission of the above by any means other than WBSCM will be determined nonresponsive.

The attached solicitation should be read in conjunction with contract terms and conditions contained in the Master Solicitation for Commodity Procurements – Domestic Programs (MSCP-D) available on the AMS website at https://www.ams.usda.gov/selling-food/solicitations. Commodity specifications documents are referenced in the solicitation and can be accessed online at https://www.ams.usda.gov/selling-food/product-specs.

The contract, on USAspending

Federal procurement data the awarding office reported to FPDS, matched to this solicitation by its number.

UEI
K5JVALD3MH36
CAGE
6H3J0
Vendor location
Holyoke, MA
Contract
123J1425F1251 under 123J1425D0021, delivery order
Obligated
$6,955,568.70
Actions
5 between May 15, 2025 and November 6, 2025
Competition
Full and Open Competition, 2 offers received
Described as
Commodities for Usg Food Donations: 2000010818/4400002364/4100032258/Cereal WT Bran FLKS 1344 PKG - 14/20 Oz,cereal WT Shredded 2016 Pkg-12/16.4oz,cereal Corn FLKS 1248 PKG-12/18 Oz,cereal Oat Circles 1248 PKG-12/14 Oz
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
EVDYKG5KSWD1
CAGE
8M336
Vendor location
Lakeville, MN
Contract
123J1425F1262 under 123J1425D0020, delivery order
Obligated
$67,854.68
Actions
1 between May 16, 2025 and May 16, 2025
Competition
Full and Open Competition, 2 offers received
Described as
Commodities for Usg Food Donations: 2000010819/4400002354/4100032269/Cereal Toast Wheat 2160 PKG-10/16.4 Oz
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
EVDYKG5KSWD1
CAGE
8M336
Vendor location
Lakeville, MN
Contract
123J1425F1263 under 123J1425D0020, delivery order
Obligated
$2,997,410.87
Actions
4 between May 16, 2025 and December 15, 2025
Competition
Full and Open Competition, 2 offers received
Described as
Commodities for Usg Food Donations: 2000010819/4400002354/4100032270/Cereal Toast Wheat 2160 PKG-10/16.4 Oz,cereal Corn FLKS 1440 PKG#14/12 Oz,cereal Toasty O'S 1440 PKG-12/14 Oz,cereal Rice Crisp 1440 PKG-14/12 Oz
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
K5JVALD3MH36
CAGE
6H3J0
Vendor location
Holyoke, MA
Contract
123J1425F1451 under 123J1425D0021, delivery order
Obligated
$4,636,224.01
Actions
4 between June 24, 2025 and October 23, 2025
Competition
Full and Open Competition, 2 offers received
Described as
Commodities for Usg Food Donations: 2000010866/4400002364/4100032458/Cereal WT Bran FLKS 1344 PKG - 14/20 Oz,cereal WT Shredded 2016 Pkg-12/16.4oz,cereal Corn FLKS 1248 PKG-12/18 Oz,cereal Oat Circles 1248 PKG-12/14 Oz
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
EVDYKG5KSWD1
CAGE
8M336
Vendor location
Lakeville, MN
Contract
123J1425F1465 under 123J1425D0020, delivery order
Obligated
$33,927.34
Actions
1 between June 25, 2025 and June 25, 2025
Competition
Full and Open Competition, 2 offers received
Described as
Commodities for Usg Food Donations: 2000010868/4400002354/4100032472/Cereal Toast Wheat 2160 PKG-10/16.4 Oz
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
EVDYKG5KSWD1
CAGE
8M336
Vendor location
Lakeville, MN
Contract
123J1425F1466 under 123J1425D0020, delivery order
Obligated
$1,171,442.87
Actions
5 between June 25, 2025 and February 24, 2026
Competition
Full and Open Competition, 2 offers received
Described as
Commodities for Usg Food Donations: 2000010868/4400002354/4100032473/Cereal Toast Wheat 2160 PKG-10/16.4 Oz,cereal Corn FLKS 1440 PKG#14/12 Oz,cereal Toasty O'S 1440 PKG-12/14 Oz,cereal Rice Crisp 1440 PKG-14/12 Oz
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
K5JVALD3MH36
CAGE
6H3J0
Vendor location
Holyoke, MA
Contract
123J1426F0101 under 123J1425D0021, delivery order
Obligated
$5,216,055.37
Actions
4 between November 20, 2025 and March 3, 2026
Competition
Full and Open Competition, 2 offers received
Described as
Commodities for Usg Food Donations: 2000011072/4400002364/4100033186/Cereal WT Bran FLKS 1344 PKG - 14/20 Oz,cereal WT Shredded 2016 Pkg-12/16.4oz,cereal Corn FLKS 1248 PKG-12/18 Oz,cereal Oat Circles 1248 PKG-12/14 Oz
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
EVDYKG5KSWD1
CAGE
8M336
Vendor location
Lakeville, MN
Contract
123J1426F0102 under 123J1425D0020, delivery order
Obligated
$2,764,089.00
Actions
5 between November 20, 2025 and March 26, 2026
Competition
Full and Open Competition, 2 offers received
Described as
Commodities for Usg Food Donations: 2000011073/4400002354/4100033187/Cereal Toast Wheat 2160 PKG-10/16.4 Oz,cereal Corn FLKS 1440 PKG#14/12 Oz,cereal Toasty O'S 1440 PKG-12/14 Oz,cereal Rice Crisp 1440 PKG-14/12 Oz
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
K5JVALD3MH36
CAGE
6H3J0
Vendor location
Holyoke, MA
Contract
123J1426F0485 under 123J1425D0021, delivery order
Obligated
$7,355,772.01
Actions
7 between January 9, 2026 and June 9, 2026
Competition
Full and Open Competition, 2 offers received
Described as
Commodities for Usg Food Donations: 2000011140/4400002364/4100033561/Cereal WT Bran FLKS 1344 PKG - 14/20 Oz,cereal WT Shredded 2016 Pkg-12/16.4oz,cereal Corn FLKS 1248 PKG-12/18 Oz,cereal Oat Circles 1248 PKG-12/14 Oz
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
EVDYKG5KSWD1
CAGE
8M336
Vendor location
Lakeville, MN
Contract
123J1426F0486 under 123J1425D0020, delivery order
Obligated
$199,029.09
Actions
2 between January 9, 2026 and February 6, 2026
Competition
Full and Open Competition, 2 offers received
Described as
Commodities for Usg Food Donations: 2000011142/4400002354/4100033562/Cereal Corn FLKS 1440 PKG#14/12 Oz
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
EVDYKG5KSWD1
CAGE
8M336
Vendor location
Lakeville, MN
Contract
123J1426F0487 under 123J1425D0020, delivery order
Obligated
$3,703,787.97
Actions
2 between January 9, 2026 and January 14, 2026
Competition
Full and Open Competition, 2 offers received
Described as
Food Commodities.
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
EVDYKG5KSWD1
CAGE
8M336
Vendor location
Lakeville, MN
Contract
123J1426F0880 under 123J1425D0020, delivery order
Obligated
$1,101,053.56
Actions
2 between April 6, 2026 and July 22, 2026
Competition
Full and Open Competition, 2 offers received
Described as
Commodities for Usg Food Donations: 2000011255/4400002354/4100033948/Cereal Corn FLKS 1440 PKG-14/12 Oz,cereal Toasty O'S 1440 PKG-12/14 Oz,cereal Rice Crisp 1440 PKG-14/12 Oz
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
EVDYKG5KSWD1
CAGE
8M336
Vendor location
Lakeville, MN
Contract
123J1425D0020
Obligated
$0.00, potential $23,503,373
Actions
3 between April 14, 2025 and November 20, 2025
Competition
Full and Open Competition, 2 offers received
Set-aside reported
No Set Aside Used.
Described as
Commodities for Usg Food Donations: 2000010700/4400002354/Cereal Ready to Eat-Generic-2
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)
UEI
K5JVALD3MH36
CAGE
6H3J0
Vendor location
Holyoke, MA
Contract
123J1425D0021
Obligated
$0.00, potential $408,995,394
Actions
2 between April 14, 2025 and May 15, 2025
Competition
Full and Open Competition, 2 offers received
Set-aside reported
No Set Aside Used.
Described as
Commodities for Usg Food Donations: 2000010700/4400002364/Cereal Ready to Eat-Generic-2
Match
solicitation number 123J1425B0267 equals the FPDS solicitation identifier; same awarding office 123J14 (high confidence)

Publications

Every notice SAM.gov issued under this solicitation number, oldest first. Each is a separate record on SAM.

  1. March 31, 2025

    Solicitation

    Due April 4, 2025 at 2:00 PM EDT. SAM.gov, notice 963db765c8d34513b4be44e834057117

Points of contact