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Abierto

Justification, first published as award notice

MBA Media Services

W912LM26PA004

Department of the Army, W7NG Uspfo Activity MN Arng. Advertising Agencies.

Awarded

Minnesota Broadcasters Association

$278,645.90 obligated so far on USAspending, January 21, 2026, contract W912LM26PA004

Description

As published on SAM.gov.

The purpose of this requirement is to acquire contractor services to obtain Minnesota Army National Guard (MNARNG) radio and television advertisements via the State Broadcasters Association (SBA), as well as Public Service Advertising (PSA) in other media via the Non-Commercial Sustaining Announcement (NCSA). The NCSA program, also known as the Public Education Partnership (PEP) program, provides an opportunity for non-profits and government agencies to distribute their public service messages.

The NCSA program is a hybrid of PSAs and paid broadcast advertising. The NCSA program is designed to help organizations that operate in the public interest, such as non-profits and government agencies, get their messages heard in an organized manner.

The contract, on USAspending

Federal procurement data the awarding office reported to FPDS, matched to this solicitation by its number.

UEI
VDKCBHDTHCM5
CAGE
9C5R6
Vendor location
Saint Paul, MN
Contract
W912LM26PA004, purchase order
Obligated
$278,645.90, potential $1,479,369
Actions
1 between January 21, 2026 and January 21, 2026
Competition
Not Competed, 1 offer received
Set-aside reported
No Set Aside Used.
Described as
The Contractor Shall Provide All Personnel, Equipment, Tools, Materials, Supervision, and Quality Control Necessary to Perform Psa Services and Non-Commercial Sustaining Announcement (Ncsa) Services. the Mba Owns the Ncsa Program in Minnesota.
Match
award number W912LM26PA004 equals the contract number; same awarding office W912LM (high confidence)

Publications

Every notice SAM.gov issued under this solicitation number, oldest first. Each is a separate record on SAM.

  1. January 21, 2026

    Award notice

    Awarded to MINNESOTA BROADCASTERS ASSOCIATION Saint Paul for $1,479,368. SAM.gov, notice 4c525303914449b1b909480626d4cb87

  2. January 21, 2026

    Justification

    SAM.gov, notice c882b163702b47dd8bcb1b38a0bb2cfd

Points of contact