# MBA Media Services

Canonical: https://abierto.us/opportunities/w912lm26pa004

- Solicitation number: W912LM26PA004
- Notice type: Justification (first published as award notice)
- Status: Awarded to Minnesota Broadcasters Association for $1,479,368.00
- Department: Department of the Army
- Agency: Department of the Army
- Contracting office: W7NG Uspfo Activity MN Arng (W912LM)
- NAICS: 541810 Advertising Agencies
- Product or service code: R701 Advertising Services
- Place of performance: Saint Paul, Minnesota
- County: Ramsey County (FIPS 27123). https://abierto.us/counties/ramsey-county-mn-27123
- City: St. Paul. https://abierto.us/cities/st-paul-mn-2758000
- First posted: January 21, 2026
- Last posted: January 21, 2026
- SAM.gov: https://sam.gov/workspace/contract/opp/c882b163702b47dd8bcb1b38a0bb2cfd/view

## Description

The purpose of this requirement is to acquire contractor services to obtain Minnesota Army National Guard (MNARNG) radio and television advertisements via the State Broadcasters Association (SBA), as well as Public Service Advertising (PSA) in other media via the Non-Commercial Sustaining Announcement (NCSA). The NCSA program, also known as the Public Education Partnership (PEP) program, provides an opportunity for non-profits and government agencies to distribute their public service messages.

The NCSA program is a hybrid of PSAs and paid broadcast advertising. The NCSA program is designed to help organizations that operate in the public interest, such as non-profits and government agencies, get their messages heard in an organized manner.

## Award on USAspending

- Recipient: Minnesota Broadcasters Association (UEI VDKCBHDTHCM5)
- Contract: W912LM26PA004, purchase order
- Obligated: $278,645.90
- Competition: Not Competed, 1 offers received
- Link: award number W912LM26PA004 equals the contract number; same awarding office W912LM (high confidence)
- Record: https://www.usaspending.gov/award/CONT_AWD_W912LM26PA004_9700_-NONE-_-NONE-/


## Publications

- January 21, 2026: Award notice. Notice 4c525303914449b1b909480626d4cb87. https://sam.gov/workspace/contract/opp/4c525303914449b1b909480626d4cb87/view
- January 21, 2026: Justification. Notice c882b163702b47dd8bcb1b38a0bb2cfd. https://sam.gov/workspace/contract/opp/c882b163702b47dd8bcb1b38a0bb2cfd/view

## Points of contact

- Jonathan D Larsen, jonathan.d.larsen2.mil@army.mil

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Source: SAM.gov Contract Opportunities bulk extract and USAspending.gov award data. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/w912lm26pa004.