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Combined synopsis and solicitation

Medicare.gov User Experience Research and Transformation - Non Competitive (Notice Of Intent) Combined Synopsis/Solicitation

75FCMC25RJ041

Centers for Medicare and Medicaid Services, Ofc of Acquisition and Grants MGMT. Marketing Consulting Services.

Awarded

Triptk LLC

$3,826,750.00 obligated so far on USAspending

Description

As published on SAM.gov.

Purpose: This is a combined synopsis/solicitation for commercial products or commercial services prepared in accordance with the format in subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. This requirement has no set-aside restrictions.

The North American Industry Classification System (NAICS) code for this procurement is 541613. The solicitation document, the incorporated provisions and clauses are those in effect through Federal Acquisition Circular (FAC) 2023-04, Effective 09/23/2025. This is a Non-Competitive (Notice of Intent) combined Synopsis Solicitation to Award a Contract or Purchase Order without providING for full or open competition (including Brand-Name). This sole source is being conducted pursuant to the authority of 10 U.S.C.

3204(a)(2) or 41 U.S.C. 3304(a)(2), as implemented by FAR 6.302-, "Unusual and Compelling Urgency." The justification/rationale for Other Than Full and Open Competition is Unusual and Compelling Urgency. All responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the agency.

Description of Requirement: The Government anticipates award of a firm-fixed-price delivery order for this requirement. The Centers for Medicare and Medicaid Services (CMS) intends to negotiate with TripTK on a sole source basis. All proposals must submit a Performance Work Statement (PWS). The period of performance of this contract is estimated for one (10) ten week base period, as follows:

Base Period: September 30, 2025 - December 10, 2025. Delivery shall be to:

Delivery shall be made effective September 30, 2025. Additional contract requirement(s) or terms and conditions: See all Sections and Sub-sections of the Terms and Conditions below. Defense Priorities and Allocations System (DPAS) is not applicable. Complete proposals/quotes shall be submitted electronically no later than 3:00 P.M. ET on September 25, 2025 to the Contract Specialist, Kim Engles (Kimberly.Engles@cms.hhs.gov) and Contracting Officer, Aaron Blackshire (Aaron.Blackshire@cms. hhs.gov).

An offeror's initial proposal should contain the offeror's best terms from a price and technical standpoint. The Government reserves the right to conduct exchanges with offerors if the Contracting Officer determines them to be necessary. All questions concerning the solicitation for this requirement shall be submitted via electronic mail (email) to the Government representatives named below as soon as possible. Offerors shall direct all communications to the attention of the following Government representative(s):

Name: Aaron Blackshire, Contracting Officer, Aaron.Blackshire@cms.hhs.gov Kim Engles, Contract Specialist, Kimberly.Engles@cms.hhs.gov Please note CMS is issuing this solicitation contingent upon the availability of appropriated funds from which payment for contract purposes can be made. CMS is not committed to reimburse any costs associated with the preparation or submission of a proposal nor to procure or contract for the services described herein. In addition, the Contracting Officer is the only individual who can legally commit the Government to the expenditures of public funds in connection with the proposed procurement.

The contract, on USAspending

Federal procurement data the awarding office reported to FPDS, matched to this solicitation by its number.

Recipient
Triptk LLC
UEI
QBQ6HEJCAHX1
CAGE
15F27
Vendor location
New York, NY
Contract
75FCMC25CJ023, definitive contract
Obligated
$3,826,750.00
Actions
4 between September 29, 2025 and August 31, 2026
Competition
Not Competed, 1 offer received
Set-aside reported
No Set Aside Used.
Described as
This Requirement Encompasses Mixed-Methods Research to Understand Complex User Journeys, Develop Actionable User Personas, and Create Detailed Experience Maps That Will Inform the Strategic Redesign of Medicare.Gov. This Requirement Encompasses Mix
Match
solicitation number 75FCMC25RJ041 equals the FPDS solicitation identifier; same awarding office 75FCMC (high confidence)

Publications

Every notice SAM.gov issued under this solicitation number, oldest first. Each is a separate record on SAM.

  1. September 24, 2025

    Combined synopsis and solicitation

    Due September 25, 2025 at 3:00 PM EDT. SAM.gov, notice 10434bfe9a004463b83dc76c16865af3

Points of contact