Vendor, Austin, TX
Betterup, Inc.
UEI DCU2NFMLNL14, CAGE 85TA8
22 awards and $15,410,222 obligated between January 19, 2024 and April 22, 2026, 23% under full and open competition, against 1.8 offers on average where reported.
Sells to
Awarding agencies by dollars.
| Department of the Air Force | $12,380,202 |
| Department of the Navy | $1,968,000 |
| Office of the Assistant Secretary for Administration | $458,750 |
| Department of Housing and Urban Development | $310,500 |
| Departmental Offices | $292,770 |
Industries
NAICS on the awards, by dollars.
| Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)NAICS 541715 | $12,380,202 |
| Professional and Management Development TrainingNAICS 611430 | $3,030,020 |
How it wins
Awards by competition, set-aside and type.
| Competed Under SAP | 10 |
| Full and Open Competition | 5 |
| Not Competed | 3 |
| Not Competed Under SAP | 2 |
| Small Business Set Aside - Total | 2 |
| Delivery Order | 13 |
| Purchase Order | 6 |
Awards
Every award in the window, by dollars obligated.
| Contract | Awarding office | Described as | Obligated |
|---|---|---|---|
| FA701424F0329Delivery Order, August 29, 2024, Competed Under SAP | FA7014 Afdw PKDepartment of the Air Force | Betterup Leadership Coaching Licenses- SBIR Phase IIINAICS 541715, PSC DA10 | $6,010,238 |
| FA701425F0344Delivery Order, September 25, 2025, Competed Under SAP | FA7014 Afdw PKDepartment of the Air Force | The Purpose of This Task Order Is To: 1. Unilaterally Issue a Task Order Iaw the Current Price List for 678 Licenses $5,306.00 Per License.NAICS 541715, PSC R499 | $3,597,468 |
| N0018926PL065Purchase Order, April 6, 2026, Not Competed, 1 offers | NAVSUP FLT Log CTR NorfolkDepartment of the Navy | Betterup Htp- 410 License SubscriptionsNAICS 611430, PSC 6910 | $1,968,000 |
| FA701424F0065Delivery Order, January 26, 2024, Competed Under SAP | FA7014 Afdw PKDepartment of the Air Force | Pkh/Snyder/Isler Leadership Coach Licenses Navy toNAICS 541715, PSC R499 | $846,300 |
| FA701425F0184Delivery Order, May 21, 2025, Competed Under SAP | FA7014 Afdw PKDepartment of the Air Force | Betterup Lead Coaching License (G-Lead).NAICS 541715, PSC R499 | $734,400 |
| 86614324P00024Purchase Order, August 28, 2024, Not Competed Under SAP, 1 offers | Cpo : Philadelphia Operations BrancDepartment of Housing and Urban Development | Betterup Leadership LicensesNAICS 611430, PSC U008 | $310,500 |
| 75P00125F37001Delivery Order, January 2, 2025, Not Competed | Program Support Center Acq MGMT SVCOffice of the Assistant Secretary for Administration | Executive Development Through Behavior Change Small Business Innovation Research (Sbir) IIINAICS 611430, PSC DA10 | $308,750 |
| FA701424F0313Delivery Order, August 15, 2024, Competed Under SAP | FA7014 Afdw PKDepartment of the Air Force | Betterup Leadership Coaching Licenses- SBIR Phase IIINAICS 541715, PSC R499 | $261,560 |
| FA701424F0474Delivery Order, September 28, 2024, Competed Under SAP | FA7014 Afdw PKDepartment of the Air Force | PKF - Moss - Brown - Betterup Leadership Coaching Licenses- SBIR Phase IIINAICS 541715, PSC 7A21 | $248,456 |
| FA701425P0034Purchase Order, September 18, 2025, Competed Under SAP, 1 offers | FA7014 Afdw PKDepartment of the Air Force | Betterup Leadership Coaching Licenses - SBIR Phase IIINAICS 541715, PSC R499 | $244,800 |
| FA701425F0128Delivery Order, March 24, 2025, Competed Under SAP | FA7014 Afdw PKDepartment of the Air Force | Betterup Leadership Coaching Licenses Which Will Provide Executive Leadership Coaching for a Total of 38 Surface Warfare Command Leadership NAICS 541715, PSC R499 | $241,680 |
| FA701424F0070Delivery Order, January 19, 2024, Competed Under SAP | FA7014 Afdw PKDepartment of the Air Force | Pkh/Snyder/Isler Leadership Coach Licenses AMC toNAICS 541715, PSC R499 | $195,300 |
| 75P00123P00091Purchase Order, June 25, 2024, Not Competed Under SAP, 1 offers | Program Support Center Acq MGMT SVCOffice of the Assistant Secretary for Administration | Executive CoachingNAICS 611430, PSC R408 | $150,000 |
| 2032H326F00033Delivery Order, April 9, 2026, Full and Open Competition | Treasury OperationsDepartmental Offices | Order # 5 Against 2032H323D00008 for Coach Licenses & Assessments with Access to Online Resources for Executive Clients.NAICS 611430, PSC U001 | $90,705 |
| 2032H325F00065Delivery Order, June 24, 2025, Full and Open Competition | Treasury OperationsDepartmental Offices | Task Order Against Indefinite Delivery/Indefinite Quantity Contract 2032H323D00008 for Executive Coaching with Assessments & Leadership DeveNAICS 611430, PSC U001 | $88,065 |
| 2032H324F00064Delivery Order, May 28, 2024, Full and Open Competition | Treasury OperationsDepartmental Offices | Coach Licenses and AssessmentsNAICS 611430, PSC U001 | $85,500 |
| 2032H324F00030Delivery Order, February 29, 2024, Full and Open Competition | Treasury OperationsDepartmental Offices | Call Order #2 to Provide On-Demand Consulting ServicesNAICS 611430, PSC U001 | $28,500 |
| 86614323P00005Purchase Order, August 26, 2024, Not Available for Competition, 1 offers | Cpo : Philadelphia Operations BrancDepartment of Housing and Urban Development | Otdwp Coaching Services for Senior Executive Service (Ses) Readiness Program.NAICS 611430, PSC DA10 | $0 |
| 86614323P00027Purchase Order, June 17, 2024, Not Available for Competition, 1 offers | Cpo : Philadelphia Operations BrancDepartment of Housing and Urban Development | Ochco TDWP Coaching ServicesNAICS 611430, PSC DA10 | $0 |
| 2032H323D00008August 20, 2024, Full and Open Competition, 8 offers | Treasury OperationsDepartmental Offices | On-Demand Executive Coaching with Assessments & Leadership Development ResourcesNAICS 611430, PSC U001 | $0 |
| 75P00125D00002December 18, 2024, Not Competed, 1 offers | Program Support Center Acq MGMT SVCOffice of the Assistant Secretary for Administration | Executive Coaching Services-Idiq Base Plus 4-Option YearsNAICS 611430, PSC DA10 | $0 |
| FA701423D0017May 12, 2025, Competed Under SAP, 1 offers | FA7014 Afdw PKDepartment of the Air Force | Betterup Leadership Coaching Licenses- SBIR Phase IIINAICS 541715, PSC R499 | $0 |
- Places of performance
- CaliforniaDistrict of ColumbiaVirginiaMarylandIllinois
- Product and service codes
- DA10 Support services, delivered as a service contract (SaaS or Subscription) involved with the analysis, design, development, code, test and release packaging services associated with application development projects, as well as off-the-shelf Business software.R499 Other Professional Services6910 Training AidsU008 Training/Curriculum DevelopmentU001 Lectures For Training7A21 Business Application off-the-shelf software delivered by perpetual license, which also encompasses enterprise level software enabling mission capability and business operational support.
- Transactions
- 38 across 22 awards