BYU Sports Marketing Intent to Sole Source

Synobsis / Description: This is a combined synopsis/solicitation for commercial products or commercial services prepared in accordance with the format in subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. The solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2023-006.

This acquisition currently has no Defense Priorities and Allocations System (DPAS) ratings. This acquisition is being solicited as a sole source unrestricted procurement under NAICS code 541613, Marketing Consulting Services, which has a size standard of $19 million. (www.sba.gov). For vendor’s quotes to be considered, you must be registered in System for Award Management (SAM) at HTTPS://WWW.SAM.GOV under this NAICS code or very similar NAICS code. Wholesaler NAICS codes will not be accepted.

Performance shall occur as stated in the service description. This acquisition currently has no Defense Priorities and Allocations System (DPAS) ratings. This requirement is subject to availability of funding per FAR 52.232-18.

The Utah Army National Guard, in accordance with Federal Acquisition Regulation (FAR) part 13 – Simplified Acquisition Procedures, and FAR part 6 – Competition Requirements, intends to award a firm-fixed price contract on a sole source basis to Brigham Young University (BYU) for out of home marketing/advertising. FAR 6.302-1(a) is being used to solicit this requirement as a sole source requirement.

Technical Specifications: This sports marketing is specifically approved through the National Guard Bureau and this sole source specifically covers sports marketing media with BYU as follows:

Sport: All sports.

Product: Rights.

Inventory Item: Use for Marks and Logos. Quantity:

1. Events: Season.

Sport: All sports.

Product: Sponsorship.

Inventory Item: Cougar Kickoff Activation. Quantity:

1. Events:

1 Sport: Football.

Product: Gameday.

Inventory Item: Cougar Canyon 10 x 10 Activation – Premium Single Game. Quantity:

1. Events:

3. Sport: Football.

Product: Video Board.

Inventory Item: In-Game feature – Big 12 Scoreboard Update. Quantity:

1. Events: Season.

Sport: Football.

Product: Vido Board.

Inventory Item: Pre-Game Feature. Quantity:

1 Events: Season.

Sport: HSTI.

Product: Sponsorship.

Inventory Item: 10 x 10 Activation. Quantity:

1. Events:

1. Sport: Men’s Basketball.

Product: Gameday.

Inventory Item: Concourse Table - Single Game Quantity:

1. Events:

1. Sport:

Men’s Basketball Product:

Video Inventory Item: In-Game Feature – Big 12 Scoreboard Update. Quantity:

1. Events: Season.

Sport: Men’s Basketball.

Product: Video Board.

Inventory Item: Pre-Game Feature. Quantity:

1. Events: Season.

CONTRACT TYPE / EVALUATION CRITERIA: This RFP is subject to availability of funds per FAR 52.232-18. The contract type for this procurement will be Firm-Fixed Price (FFP) and award evaluation criteria will be based on an all or none basis using lowest price technically acceptable (LPTA) evaluation criteria for all items conforming to the minimum requirements and specifications of items listed. Offers that exceed funds availability or do not meet minimum technical requirements will not be considered for award.

The offer must be registered in System for Award Management (SAM) to be eligible for award. ELIGIBILITY FOR AWARD (SAM Registration & Cyber Security Basic NIST Assessment): All firms or individuals responding must meet all standards required to conduct business with the Government, including having an active SAM registration and be in good standing. All qualified responses will be considered by the government.

In addition to providing pricing each quote must include vendor's CAGE/ Unique Entity ID number, Federal Tax Number, and must include point of contact information. Prospective offerors may obtain information on registration at WWW.SAM.GOV. IAW FAR 52.204-7 and DFARS 252.204-7007 Alt A, prospective vendors must be registered in the SAM database prior to award. Lack of SAM registration shall be a determining factor for award and your bid may be disqualified for not being registered and active in SAM.gov.

Vendors MUST have completed the Cyber Security Basic NIST Assessment NIST SP 800-171 in the past 3 years in compliance with DFARS Clause 252.204.7012 Safeguarding Covered Defense Information and Cyber Incident Reporting. If you have not completed your Basic NIST Assessment, please follow the links below with training and the entry point for completing the basic assessment.

The SBA Procurement Technical Assistance Centers (PTACs) may be able to assist small businesses in completing this basic assessment if they run into issues.” https://usg01.safelinks.protection.office365.us/?url=https%3A%2F%2Fwww.safcn.af.mil%2FCISO%2FSmall-Business-Cybersecurity-Information%2F&data=05%7C01%7Cwilliam.t.brown68.civ%40army.mil%7C988def7ed675434a1c9508db892fde85%7Cfae6d70f954b481192b60530d6f84c43%7C0%7C0%7C638254610899442679%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=81iGYZOpxDDxu6%2FAQn3MVWXYoJ4RX0p6SZUqE5dgyss%3D&reserved=0 https://usg01.safelinks.protection.office365.us/?url=https%3A%2F%2Fwww.sprs.csd.disa.mil%2F&data=05%7C01%7Cwilliam.t.brown68.civ%40army.mil%7C988def7ed675434a1c9508db892fde85%7Cfae6d70f954b481192b60530d6f84c43%7C0%7C0%7C638254610899442679%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=s3zmdEiWRZ0Xo795Et0u91Obig5NzfeLetSRd4kXfEU%3D&reserved=0 QUOTES: Please provide your quote submission to the United States Property and Fiscal Office (USPFO) Purchasing and Contracting (P&C) Division no later than 0700 AM (mountain) 16 June 2025. All submissions should be sent via email to:

otha.b.henderson.civ@army.mil . Facsimiles will not be accepted. Questions regarding this requirement may also be directed to this email, with sufficient time to do any research to answer questions prior to the closing of this posting. Responses received after the stated deadline will be considered non-responsive and will not be considered.