AR Notice of Intent to Sole Source - Marketing

The United States Property and Fiscal Office for Arkansas (USPFO-AR), Purchasing and Contracting Division, intends to award a sole-source contract under the authority 41 U.S.C. 1901 and FAR 6.302-5(b)(7) – Sole source awards under the WOSB Program to BLUF Agency, LLC., 1175 Peachtree ST NE STE 1000, Atlanta, GA 30361. ARARNG’s RRB mission is to promote the FLARNG to gain interest and attention of prospective recruits.

The ARARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age.

The ARARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help ARARNG achieve recruitment and retention goals. The objective of this requirement is to provide a comprehensive marketing package to the Arkansas Army National Guard (ARARNG) for recruitment and retention goals.

The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. This Notice of Intent to award a Sole Source Contract is not a request for competitive proposals. Any responses or inquiries to this notice must demonstrate clear and convincing evidence that competition will be advantageous to the Government.

All information received from this notice shall be used for planning and market research purposes only. The determination to refrain from competing proposed contracts based on responses to this notice is solely within the discretion of the Government. The Government will not pay for the preparation of any information submitted or use of such information. Acknowledgement of receipt of responses will not be made, nor will respondents be notified of the evaluation of the information received. Interested parties may express interest and provide a capability statement no later than 13 June 2025, 3:00 PM EDT to leonard.d.roberson.civ@army.mil