National Education Campaign & Outreach Contract Pre-Solicitation Notice

The Centers for Medicare and Medicaid Services (CMS) intends to release a solicitation for the award of a multiple award Indefinite Delivery Indefinite Quantity (IDIQ) contract to provide the CMS with a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns.

This IDIQ will primarily focus on conducting a full range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level. This procurement will be a full and open competition. It is anticipated that four (4) to six (6) awards will be made.

The period of performance for this IDIQ is estimated at September 1, 2025 – September 31, 2032. The NAICS code applicable to this procurement is 541810-Advertising Agencies. It is anticipated that a formal solicitation package will be available mid October 2024. Questions related to this synopsis should be referred to the Contract Specialist, Deanna Kuehn at Deanna.Kuehn@cms.hhs.gov and the Contracting Officer, Deborah Lester at Deborah.Lester@cms.hhs.gov with “NEC IDIQ Pre-Solicitation Notice” in the subject line.