# The Advertising Council Inc.

Canonical: https://abierto.us/vendors/the-advertising-council-inc-jv39fyrgtsf3

- UEI: JV39FYRGTSF3
- CAGE: 5M604
- Location: New York, NY
- Awards in window: 14 (45 transactions), $30,645,050 obligated, January 8, 2024 to September 10, 2026

## Awarding agencies

- National Highway Traffic Safety Administration: 6 awards, $24,229,604
- Department of Veterans Affairs: 2 awards, $4,312,794
- Federal Emergency Management Agency: 3 awards, $1,502,653
- Executive Office of the President: 3 awards, $599,999

## Industries

- 541810 Advertising Agencies: $30,645,050

## Competition

- Not Competed: 8 awards
- Not Competed Under SAP: 4 awards

## Largest awards

- 693JJ922F00105N (delivery order): $7,317,360, 693JJ9 NHTSA Office of Acquistion. Title: Heatstroke Prevention Public Service Advertising Campaigns Action: Issue Task Order Under an Indefinite Delivery Indefinite Quantity Contract Award to the Advertising Council INC.. https://www.usaspending.gov/award/CONT_AWD_693JJ922F00105N_6940_693JJ922D000020_6940/
- 693JJ922F00102N (delivery order): $6,222,396, 693JJ9 NHTSA Office of Acquistion. Title: Increase Level-Of-Effort - Child Car Safety Public Service Advertising Campaign. https://www.usaspending.gov/award/CONT_AWD_693JJ922F00102N_6940_693JJ922D000020_6940/
- 36C10X23P0088 (purchase order): $4,433,698, Sac Frederick. The Objective of This Requirement Is to Continue Development, Implementation, and Assessment of New Assets for a Large-Scale, Fully Integrated, Donated Media Public Service Campaign That Supports Spp.. https://www.usaspending.gov/award/CONT_AWD_36C10X23P0088_3600_-NONE-_-NONE-/
- 693JJ922F00101N (delivery order): $4,200,000, 693JJ9 NHTSA Office of Acquistion. Title: Increase Level-Of-Effort - Alcohol-Impaired Driving Social Norming Campaign. https://www.usaspending.gov/award/CONT_AWD_693JJ922F00101N_6940_693JJ922D000020_6940/
- 693JJ922F00103N (delivery order): $3,439,848, 693JJ9 NHTSA Office of Acquistion. Title: Texting and Distracted Driving Social Norming Campaign Action: Issue Task Order Under an Indefinite Delivery Indefinite Quantity Contract Awarded to the Advertising Council INC.. https://www.usaspending.gov/award/CONT_AWD_693JJ922F00103N_6940_693JJ922D000020_6940/
- 693JJ922F00104N (delivery order): $3,050,000, 693JJ9 NHTSA Office of Acquistion. Title: Drug-Impaired Driving Social Norming Campaign. https://www.usaspending.gov/award/CONT_AWD_693JJ922F00104N_6940_693JJ922D000020_6940/
- 70FA4024C00000001 (definitive contract): $1,502,654, Support Services Section. 2024 Ready Campaign. https://www.usaspending.gov/award/CONT_AWD_70FA4024C00000001_7022_-NONE-_-NONE-/
- 11316024F0010OND (bpa call): $600,000, Eop - Office of Administration. National Media Campaign. https://www.usaspending.gov/award/CONT_AWD_11316024F0010OND_1100_11316022A0009EOP_1100/
- 11316022A0009EOP: $0, Eop - Office of Administration. Media Campaign. https://www.usaspending.gov/award/CONT_IDV_11316022A0009EOP_1100/
- 693JJ922D000020: $0, 693JJ9 NHTSA Office of Acquistion. Title: Obtain Media Services for Traffic Safety Public Service Campaigns Description: Procure Media Services to Support Alcohol- Impaired Driving, Drug-Impaired Driving, Distracted Driving, Child Passenger Safety, and Tween Driving Safety S. https://www.usaspending.gov/award/CONT_IDV_693JJ922D000020_6940/
- 70FA4020A00000002: $0, Support Services Section. The Purpose of This Modification Is to Terminate in Full for Convenience the Remaining Part of the Period of Performance for This Bpa. This Was for Advertising Support.. https://www.usaspending.gov/award/CONT_IDV_70FA4020A00000002_7022/
- 70FA4020F00000026 (delivery order): -$1, Support Services Section. To De-Obligate Excess Funds.. https://www.usaspending.gov/award/CONT_AWD_70FA4020F00000026_7022_70FA4020D00000003_7022/
- 11316022F0012OND (bpa call): -$1, Eop - Office of Administration. Media Campaign. https://www.usaspending.gov/award/CONT_AWD_11316022F0012OND_1100_11316022A0009EOP_1100/
- 36C10X20P0155 (purchase order): -$120,904, Sac Frederick. Clin Realignment - DE-OB and Closeout. https://www.usaspending.gov/award/CONT_AWD_36C10X20P0155_3600_-NONE-_-NONE-/

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Source: USAspending.gov award data, keyed by UEI. Obligations in the window only. Cite https://abierto.us/vendors/the-advertising-council-inc-jv39fyrgtsf3.