# GSD&M LLC

Canonical: https://abierto.us/vendors/gsd-and-m-llc-xyjxy3cl7k87

- UEI: XYJXY3CL7K87
- CAGE: 1PWR1
- Parent: Omnicom Group Inc.
- Location: Austin, TX
- Awards in window: 52 (121 transactions), $287,239,006 obligated, January 8, 2024 to May 29, 2026

## Awarding agencies

- Department of the Air Force: 52 awards, $287,239,006

## Industries

- 541810 Advertising Agencies: $287,239,006

## Competition

- Full and Open Competition: 52 awards

## Largest awards

- FA300224F0032 (delivery order): $71,669,263, FA3002 338 Ess CC. Air Force Recruiting Service Marketing and Advertising Requirements Contract Task Order for Media Services.. https://www.usaspending.gov/award/CONT_AWD_FA300224F0032_9700_FA300218D0008_9700/
- FA300225F0018 (delivery order): $44,558,810, FA3002 338 Ess CC. Provide All Labor, Equipment, Materials, Supplies, Tools, Travel and All Items Necessary to Maintain a Leads Data Processing System That Electronically Captures, Tracks, Transmits, Fulfills, and Reports All Recruiting Leads for and to Afac Tf.. https://www.usaspending.gov/award/CONT_AWD_FA300225F0018_9700_FA300218D0008_9700/
- FA300223F0007 (delivery order): $39,304,102, FA3002 338 Ess CC. Air Force Recruiting Service Marketing& Advertising Requirements Contract Task Order for Local Digital Engagement/Marketing Services.. https://www.usaspending.gov/award/CONT_AWD_FA300223F0007_9700_FA300218D0008_9700/
- FA300223F0019 (delivery order): $32,663,794, FA3002 338 Ess CC. Afrs National Marketing and Advertising to 72- Mobile Tour Operations Program (Mtop). https://www.usaspending.gov/award/CONT_AWD_FA300223F0019_9700_FA300218D0008_9700/
- FA300223F0080 (delivery order): $27,095,358, FA3002 338 Ess CC. To 0074 Public Engagement Phase 2 Services. https://www.usaspending.gov/award/CONT_AWD_FA300223F0080_9700_FA300218D0008_9700/
- FA300223F0005 (delivery order): $13,616,602, FA3002 338 Ess CC. Afrs Marketing and Advertising Task Order (To) 70 for Public Engagement Phase 1. https://www.usaspending.gov/award/CONT_AWD_FA300223F0005_9700_FA300218D0008_9700/
- FA300225F0019 (delivery order): $13,130,999, FA3002 338 Ess CC. Air Force Recruiting Services (Afrs) National Marketing and Advertising Requirements Contract Task Order 84 for Web Maintenance.. https://www.usaspending.gov/award/CONT_AWD_FA300225F0019_9700_FA300218D0008_9700/
- FA300223F0003 (delivery order): $10,215,507, FA3002 338 Ess CC. Air Force Recruiting Service Marketing& Advertising Requirements Contract Task Order for Lead Management Services.. https://www.usaspending.gov/award/CONT_AWD_FA300223F0003_9700_FA300218D0008_9700/
- FA300225F0006 (delivery order): $9,697,001, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) National Marketing and Advertising Requirements Contract Task Order (To) 80 for Program, Planning, and Analysis (Ppa) Services.. https://www.usaspending.gov/award/CONT_AWD_FA300225F0006_9700_FA300218D0008_9700/
- FA300222F0070 (delivery order): $9,403,179, FA3002 338 Ess CC. TO62 Creative Development and Productions Task Order for Air Force Marketing and Advertising. https://www.usaspending.gov/award/CONT_AWD_FA300222F0070_9700_FA300218D0008_9700/
- FA300225F0041 (delivery order): $5,241,921, FA3002 338 Ess CC. Development and Execution of Social Media Plans, Including the Creation, Reproduction, and Delivery of Materials. Through the Purchase Time/Space, Schedule, and Manage Social Media Content and Platforms to Meet the Afac Total Force Objectives.. https://www.usaspending.gov/award/CONT_AWD_FA300225F0041_9700_FA300218D0008_9700/
- FA300223F0004 (delivery order): $3,922,130, FA3002 338 Ess CC. This Modification Is to Exercise the 2ND Option Period for 8 Months Going from 1 April 24 to 30 November 24.. https://www.usaspending.gov/award/CONT_AWD_FA300223F0004_9700_FA300218D0008_9700/
- FA300223F0002 (delivery order): $3,088,193, FA3002 338 Ess CC. Afrs Marketing and Advertising Task Order (To) 69 for Program, Planning, and Analysis (Ppa) Services.. https://www.usaspending.gov/award/CONT_AWD_FA300223F0002_9700_FA300218D0008_9700/
- FA300224F0148 (delivery order): $3,057,257, FA3002 338 Ess CC. This Task Order Is for the Development, Build and Delivery of One Ussf Mobile Asset.. https://www.usaspending.gov/award/CONT_AWD_FA300224F0148_9700_FA300218D0008_9700/
- FA300222F0099 (delivery order): $2,199,019, FA3002 338 Ess CC. Air Force Recruiting Service Marketing and Advertising Requirements Contract Task Order for Social Media Services.. https://www.usaspending.gov/award/CONT_AWD_FA300222F0099_9700_FA300218D0008_9700/
- FA300224F0017 (delivery order): $836,173, FA3002 338 Ess CC. To 0076 Public Engagement Phase 3. https://www.usaspending.gov/award/CONT_AWD_FA300224F0017_9700_FA300218D0008_9700/
- FA300224F0145 (delivery order): $477,502, FA3002 338 Ess CC. The Contractor Shall Provide All Labor, Equipment, Materials, Supplies, Tools, Travel and All Items Necessary to Build One (1) Trailer to Move the F-16 Associated with the Hanger Mobile Tour to Assist Air Force Recruiting Service (Afrs).. https://www.usaspending.gov/award/CONT_AWD_FA300224F0145_9700_FA300218D0008_9700/
- FA300219F0002 (delivery order): $0, FA3002 338 Ess CC. To 9 Planning, Program, and Analysis Closeout.. https://www.usaspending.gov/award/CONT_AWD_FA300219F0002_9700_FA300218D0008_9700/
- FA300219F0003 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to 10 for Web Maintenance Services.. https://www.usaspending.gov/award/CONT_AWD_FA300219F0003_9700_FA300218D0008_9700/
- FA300219F0004 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to for Leads Management Services.. https://www.usaspending.gov/award/CONT_AWD_FA300219F0004_9700_FA300218D0008_9700/
- FA300219F0012 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to for Special Operations Marketing.. https://www.usaspending.gov/award/CONT_AWD_FA300219F0012_9700_FA300218D0008_9700/
- FA300219F0019 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to 12 for Leads Services.. https://www.usaspending.gov/award/CONT_AWD_FA300219F0019_9700_FA300218D0008_9700/
- FA300219FA011 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to 14 for Air Force Reserve Officer Training Corp Services.. https://www.usaspending.gov/award/CONT_AWD_FA300219FA011_9700_FA300218D0008_9700/
- FA300219FA042 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to for In-Theater Marketing and Advertising.. https://www.usaspending.gov/award/CONT_AWD_FA300219FA042_9700_FA300218D0008_9700/
- FA300219FA043 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to for Direct Marketing Services.. https://www.usaspending.gov/award/CONT_AWD_FA300219FA043_9700_FA300218D0008_9700/
- FA300219FA058 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to 16 for Sight, Sound and Motion.. https://www.usaspending.gov/award/CONT_AWD_FA300219FA058_9700_FA300218D0008_9700/
- FA300219FA071 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to for Social Media Services.. https://www.usaspending.gov/award/CONT_AWD_FA300219FA071_9700_FA300218D0008_9700/
- FA300219FA097 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to for Digital Engagement Services.. https://www.usaspending.gov/award/CONT_AWD_FA300219FA097_9700_FA300218D0008_9700/
- FA300219FA107 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to for United States Air Force Academy (Usafa) Advertising Services.. https://www.usaspending.gov/award/CONT_AWD_FA300219FA107_9700_FA300218D0008_9700/
- FA300219FA112 (delivery order): $0, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to for the Public Service Announcements (Psa).. https://www.usaspending.gov/award/CONT_AWD_FA300219FA112_9700_FA300218D0008_9700/
- FA300220F0001 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Requirements Contract Task Order for Production, Planning, and Analysis Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0001_9700_FA300218D0008_9700/
- FA300220F0002 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Requirements Contract Task Order for Leads Management.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0002_9700_FA300218D0008_9700/
- FA300220F0003 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Requirements Contract Task Order for Web Maintenance.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0003_9700_FA300218D0008_9700/
- FA300220F0009 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Requirements Contract Task Order for Special Warfare Marketing and Advertising Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0009_9700_FA300218D0008_9700/
- FA300220F0010 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Requirements Contract Task Order for Public Engagement Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0010_9700_FA300218D0008_9700/
- FA300220F0025 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Requirements Contract Task Order for Air Force Reserve Officer Training Corp (Afrotc) Marketing and Advertising Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0025_9700_FA300218D0008_9700/
- FA300220F0034 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Marketing and Advertising Requirements Contract Task Order for Mobile Tour Operations Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0034_9700_FA300218D0008_9700/
- FA300220F0072 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Marketing and Advertising Requirements Contract Task Order for Sight, Sound, and Motion Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0072_9700_FA300218D0008_9700/
- FA300220F0083 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Marketing and Advertising Requirements Contract Task Order for Social Media Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0083_9700_FA300218D0008_9700/
- FA300220F0095 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Marketing and Advertising Requirements Contract Task Order for United States Air Force Academy (Usafa) Marketing and Advertising Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0095_9700_FA300218D0008_9700/
- FA300220F0099 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Marketing and Advertising Requirements Contract Task Order for Direct Marketing Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0099_9700_FA300218D0008_9700/
- FA300220F0110 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Marketing and Advertising Requirements Contract Task Order for Air Force Profession of Arms Center of Excellence (Pace) Marketing and Advertising Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0110_9700_FA300218D0008_9700/
- FA300220F0128 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Marketing and Advertising Requirements Contract Task Order for Mobile Tours Optimization Phase II Marketing and Advertising Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0128_9700_FA300218D0008_9700/
- FA300220F0129 (delivery order): $0, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Marketing and Advertising Requirements Contract Task Order for Public Service Announcements (Psa) Marketing and Advertising Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0129_9700_FA300218D0008_9700/
- FA300223F0044 (delivery order): $0, FA3002 338 Ess CC. To 73 - Media Services.. https://www.usaspending.gov/award/CONT_AWD_FA300223F0044_9700_FA300218D0008_9700/
- FA300218D0008: $0, FA3002 338 Ess CC. N/A. https://www.usaspending.gov/award/CONT_IDV_FA300218D0008_9700/
- FA300219FA094 (delivery order): -$33,546, FA3002 338 Ess CC. Afrs Marketing and Advertising Requirements Contract to for Heritage Today Advertising Services.. https://www.usaspending.gov/award/CONT_AWD_FA300219FA094_9700_FA300218D0008_9700/
- FA300221F0127 (delivery order): -$58,698, FA3002 338 Ess CC. FY21 Pace Heritage Today - the Contractor Shall Provide All Labor, Equipment, Materials, Supplies, Tools, Travel, and All Items Necessary to Execute a Heritage Today Program to Assist Air Force Recruiting Service (Afrs) in Achieving Its Advertising a. https://www.usaspending.gov/award/CONT_AWD_FA300221F0127_9700_FA300218D0008_9700/
- FA300222F0084 (delivery order): -$67,132, FA3002 338 Ess CC. The Contractor Shall Develop and Execute a Public Engagement Plan to Assist Air Force Recruiting Service (Afrs) Achieve Its Total Force Advertising and Marketing Objectives in Accordance with This Performance Work Statement (Pws) and the PWS in the B. https://www.usaspending.gov/award/CONT_AWD_FA300222F0084_9700_FA300218D0008_9700/
- FA300220F0108 (delivery order): -$206,905, FA3002 338 Ess CC. Air Force Recruiting Service (Afrs) Marketing and Advertising Requirements Contract Task Order for Total Force Digital Engagement Marketing and Advertising Services.. https://www.usaspending.gov/award/CONT_AWD_FA300220F0108_9700_FA300218D0008_9700/

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Source: USAspending.gov award data, keyed by UEI. Obligations in the window only. Cite https://abierto.us/vendors/gsd-and-m-llc-xyjxy3cl7k87.
