# Pre Award Synopsis Recruiting Lead Generation and Management

Canonical: https://abierto.us/opportunities/w912l224q0004

- Solicitation number: W912L2-24-Q-0004
- Notice type: Award notice (first published as solicitation)
- Status: Awarded to Bluf Agency LLC for $375,000.00
- Department: Department of the Army
- Agency: Department of the Army
- Contracting office: W7MV Uspfo Activity Az Arng (W912L2)
- NAICS: 541613 Marketing Consulting Services
- Product or service code: R701 Advertising Services
- Set-aside: Women-owned small business set-aside
- Place of performance: Phoenix, Arizona
- County: Maricopa County (FIPS 04013). https://abierto.us/counties/maricopa-county-az-04013
- City: Phoenix. https://abierto.us/cities/phoenix-az-0455000
- First posted: April 30, 2024
- Last posted: August 15, 2024
- SAM.gov: https://sam.gov/workspace/contract/opp/5b816d1ae9fc4ac5924cb577a302144b/view

## Description

The Contractor shall provide personnel, supervision, and any items and services necessary to perform lead generation and management services in accordance with the Performance Workstatement (PWS) under the direction of Governement guidance. This requirement will manage and create leads, produced by different media platforms, that are organized and quantitative, resulting in qualified recruitment leads.

## Award on USAspending

- Recipient: Bluf Agency LLC (UEI XCHLCZ79MB26)
- Contract: W912L224C0002, definitive contract
- Obligated: $495,000.00
- Competition: Competed Under SAP, 15 offers received
- Link: solicitation number W912L224C0002 was reused as the contract number; same awarding office W912L2 (high confidence)
- Record: https://www.usaspending.gov/award/CONT_AWD_W912L224C0002_9700_-NONE-_-NONE-/


## Publications

- April 30, 2024: Solicitation, due May 30, 2024 at 2:00 PM EDT. Notice bb46dfd40d0641e198de669d5117ed4d. https://sam.gov/workspace/contract/opp/bb46dfd40d0641e198de669d5117ed4d/view
- May 1, 2024: Solicitation, due May 30, 2024 at 2:00 PM EDT. Notice dcf57001e38b4298b9101e07ddf531ec. https://sam.gov/workspace/contract/opp/dcf57001e38b4298b9101e07ddf531ec/view
- May 15, 2024: Solicitation, due May 30, 2024 at 2:00 PM EDT. Notice 89ed62918e4c4d208f5b841aeb8d1942. https://sam.gov/workspace/contract/opp/89ed62918e4c4d208f5b841aeb8d1942/view
- August 15, 2024: Award notice. Notice 5b816d1ae9fc4ac5924cb577a302144b. https://sam.gov/workspace/contract/opp/5b816d1ae9fc4ac5924cb577a302144b/view

## Points of contact

- Sabreana M Williams, sabreana.m.williams.civ@army.mil, 6022672196
- Vasile Insuratelu, vasile.insuratelu.mil@army.mil, 6026294403

---
Source: SAM.gov Contract Opportunities bulk extract and USAspending.gov award data. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/w912l224q0004.