# WIARNG Non-Commercial Sustainment Advertising (NSCA) TV and Radio Advertising

Canonical: https://abierto.us/opportunities/w912j224r0001

- Solicitation number: W912J2-24-C-0002
- Notice type: Award notice (first published as special notice)
- Status: Awarded to Wisconsin Broadcasters Assn Inc. for $929,988.00
- Department: Department of the Army
- Agency: Department of the Army
- Contracting office: W7N8 Uspfo Activity Wi Arng (W912J2)
- NAICS: 541810 Advertising Agencies
- Product or service code: R701 Advertising Services
- Place of performance: Madison, Wisconsin
- County: Dane County (FIPS 55025). https://abierto.us/counties/dane-county-wi-55025
- City: Madison. https://abierto.us/cities/madison-wi-5548000
- First posted: February 14, 2024
- Last posted: February 27, 2024
- SAM.gov: https://sam.gov/workspace/contract/opp/670ada19b6ab4cd8899cddf88b1bd011/view

## Description

The purpose of this contract is to help support the Wisconsin Army National Guard (WIARNG) Strength Management mission. WIARNG will use the Non-Commercial Sustainment Advertising (NCSA) program to broadcast its radio and television announcements in an affordable manner. Broadcasted advertisements increase public awareness of the ARNG, clarify public understanding of the National Guard’s mission, and improve the public’s perception of WIARNG.

More importantly, use of a consistent, high-quality, nationwide message enhances the Guard’s image in the minds of potential recruits and their influencers, resulting in qualified recruitment leads. WIARNG is mandated by National Guard Bureau to advertise NCSA and PEP requirements through the State Broadcasting Agency (SBA) as TV and radio stations that are members of the state SBA donate the air time through public service announcements. This is In Accordance With NGR 601-1 paragraphs 7-7, 7-9, and 7-12.

## Award on USAspending

- Recipient: Wisconsin Broadcasters Assn Inc. (UEI GZ4PDEDUES54)
- Contract: W912J224C0002, definitive contract
- Obligated: $309,996.00
- Competition: Not Competed Under SAP, 1 offers received
- Link: award number W912J224C0002 equals the contract number; same awarding office W912J2 (high confidence)
- Record: https://www.usaspending.gov/award/CONT_AWD_W912J224C0002_9700_-NONE-_-NONE-/


## Publications

- February 14, 2024: Special notice, due February 20, 2024 at 11:00 AM EST. Notice 1aa5bc9e7aa542a4b9b32731dbe4a4e6. https://sam.gov/workspace/contract/opp/1aa5bc9e7aa542a4b9b32731dbe4a4e6/view
- February 14, 2024: Special notice, due February 20, 2024 at 11:00 AM EST. Notice bde3039370ec4d0e96831f1fb0f872b6. https://sam.gov/workspace/contract/opp/bde3039370ec4d0e96831f1fb0f872b6/view
- February 14, 2024: Special notice, due February 20, 2024 at 11:00 AM EST. Notice fa8fd9f72f3048d09df83ae28bbe5e68. https://sam.gov/workspace/contract/opp/fa8fd9f72f3048d09df83ae28bbe5e68/view
- February 27, 2024: Award notice. Notice 670ada19b6ab4cd8899cddf88b1bd011. https://sam.gov/workspace/contract/opp/670ada19b6ab4cd8899cddf88b1bd011/view

## Points of contact

- Curtis Clements, curtis.p.clements.civ@army.mil

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Source: SAM.gov Contract Opportunities bulk extract and USAspending.gov award data. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/w912j224r0001.