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In accordance with Federal Acquisition Regulation (FAR) 6.302-1 the WIARNG intends to award a sole source purchase order to thw Wisconsin Broadcasters Association to provide the WIARNG the ability to advertise at state and local levels using the NCSA program to provide TV and radio announcements IAW the attached Performance Work Statement. This contract is to provide the Army National Guard (ARNG) the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising. The primary objective is to reach the Wisconsin Army National Guard (ARNG) target demographic of 17-24 year-olds, then 25-35 year-olds while also targeting Centers of Influence and Very important People (VIP) who can help with the influence of the mentioned target demographic. The anticipated period of performance is 01 MAR 2024- 28-FEB 2027. The Wisconsin Broadcasters Association (WBA) is the sole organization authroized to execute the NCSA porgram and represents over 450 radio and tv stations throughout the state throughout the state of Wisconsin. This special notice/intent to sole-source is not a request for quote/proposal. Any interested party that believes is capble of meeting requirement and is authorized to advertise through the NCSA and has the same reach as mentioned above may identify themselves and must provide evidence of their capability to fulfill the requirement by 10:00AM CST on 20FEB 2023. Responses must be submitted in writing to Contract Specialist Curtis Clements at curtis.p.clements.civ@army.mil. late submissions will not be evaluated. Telephone inquiries will not be accepted. A determination by the Government not to compete this requirement based on responses or lack thereof to this notice is soley within the discretion of the Government. 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In accordance with Federal Acquisition Regulation (FAR) 6.302-1 the WIARNG intends to award a sole source purchase order to thw Wisconsin Broadcasters Association to provide the WIARNG the ability to advertise at state and local levels using the NCSA program to provide TV and radio announcements IAW the attached Performance Work Statement. This contract is to provide the Army National Guard (ARNG) the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising. The primary objective is to reach the Wisconsin Army National Guard (ARNG) target demographic of 17-24 year-olds, then 25-35 year-olds while also targeting Centers of Influence and Very important People (VIP) who can help with the influence of the mentioned target demographic. The anticipated period of performance is 01 MAR 2024- 28-FEB 2027. The Wisconsin Broadcasters Association (WBA) is the sole organization authroized to execute the NCSA porgram and represents over 450 radio and tv stations throughout the state throughout the state of Wisconsin. This special notice/intent to sole-source is not a request for quote/proposal. Any interested party that believes is capble of meeting requirement and is authorized to advertise through the NCSA and has the same reach as mentioned above may identify themselves and must provide evidence of their capability to fulfill the requirement by 10:00AM CST on 20FEB 2023. Responses must be submitted in writing to Contract Specialist Curtis Clements at curtis.p.clements.civ@army.mil. late submissions will not be evaluated. Telephone inquiries will not be accepted. A determination by the Government not to compete this requirement based on responses or lack thereof to this notice is soley within the discretion of the Government. 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In accordance with Federal Acquisition Regulation (FAR) 6.302-1 the WIARNG intends to award a sole source purchase order to thw Wisconsin Broadcasters Association to provide the WIARNG the ability to advertise at state and local levels using the NCSA program to provide TV and radio announcements IAW the attached Performance Work Statement. This contract is to provide the Army National Guard (ARNG) the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising. The primary objective is to reach the Wisconsin Army National Guard (ARNG) target demographic of 17-24 year-olds, then 25-35 year-olds while also targeting Centers of Influence and Very important People (VIP) who can help with the influence of the mentioned target demographic. The anticipated period of performance is 01 MAR 2024- 28-FEB 2027. The Wisconsin Broadcasters Association (WBA) is the sole organization authroized to execute the NCSA porgram and represents over 450 radio and tv stations throughout the state throughout the state of Wisconsin. This special notice/intent to sole-source is not a request for quote/proposal. Any interested party that believes is capble of meeting requirement and is authorized to advertise through the NCSA and has the same reach as mentioned above may identify themselves and must provide evidence of their capability to fulfill the requirement by 10:00AM CST on 20FEB 2023. Responses must be submitted in writing to Contract Specialist Curtis Clements at curtis.p.clements.civ@army.mil. late submissions will not be evaluated. Telephone inquiries will not be accepted. A determination by the Government not to compete this requirement based on responses or lack thereof to this notice is soley within the discretion of the Government. 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WIARNG will use the Non-Commercial Sustainment Advertising (NCSA) program to broadcast its radio and television announcements in an affordable manner. Broadcasted advertisements increase public awareness of the ARNG, clarify public understanding of the National Guard’s mission, and improve the public’s perception of WIARNG. More importantly, use of a consistent, high-quality, nationwide message enhances the Guard’s image in the minds of potential recruits and their influencers, resulting in qualified recruitment leads. WIARNG is mandated by National Guard Bureau to advertise NCSA and PEP requirements through the State Broadcasting Agency (SBA) as TV and radio stations that are members of the state SBA donate the air time through public service announcements. This is In Accordance With NGR 601-1 paragraphs 7-7, 7-9, and 7-12.","origin":"extract"},"notice_type":{"code":"a","label":"Award Notice"},"schema_version":1,"solicitation_number":"W912J2-24-C-0002","place_of_performance":{"zip":"53703","city":{"name":"Madison"},"state":{"code":"WI"},"country":{"code":"USA"}},"product_service_code":"R701"}],"due_at":null,"due_date":null,"closes_at":null,"awardable":false,"dept_key":"d-021","dept_name":"DEPT OF DEFENSE","sub_key":"s-2100","sub_name":"DEPT OF THE ARMY","office_key":"o-W912J2","office_name":"W7N8 USPFO ACTIVITY WI ARNG","state":"WI","county":"55025","county_name":"Dane County","city":"5548000","city_name":"Madison","country":"USA","winner_key":"GZ4PDEDUES54","amount":"929988.00","linked_awards":4,"cancelled":false,"archived":false,"updated_at":"2026-09-16T21:18:12.857524Z","principal_notice_id":"670ada19b6ab4cd8899cddf88b1bd011","description":{"text":"The purpose of this contract is to help support the Wisconsin Army National Guard (WIARNG) Strength Management mission. 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