# Social Media and Digital Media (Streaming) Advertising Canonical: https://abierto.us/opportunities/w9124v24q0002 - Solicitation number: W9124V24Q0002 - Notice type: Combined synopsis and solicitation (first published as sources sought) - Status: Awarded to Campbell & Co Advertising Agency LLC - Department: Department of the Army - Agency: Department of the Army - Contracting office: W7NK Uspfo Activity MT Arng (W9124V) - NAICS: 541810 Advertising Agencies - Product or service code: R701 Advertising Services - Set-aside: HUBZone set-aside - Place of performance: Fort Harrison, Montana - County: Lewis and Clark County (FIPS 30049). https://abierto.us/counties/lewis-and-clark-county-mt-30049 - First posted: January 30, 2024 - Last posted: April 25, 2024 - SAM.gov: https://sam.gov/workspace/contract/opp/2bad68f61ab4436ea0e2072140dd8489/view ## Description **Please Note:** This solicitation has been amended on 18 April 2024 at 1600, 22 April 2024 at 1445, and 25 April 2024 at 1100 Mountain Time. This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued. This Solicitation, W9124V24Q0002 is issued as a request for quote (RFQ) utilizing FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-04, effective April 01, 2024. This is a 100% Hubzone Small Business set aside. The associated NAICS code is 541810 "Advertising Agencies”, with a size standard of $25.5 M. NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services. Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS). Vendors shall agree to register for a WAWF account, which is separate than SAM. Invoicing shall be monthly. **Award Type:** The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Social Media and Digital Advertising. Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint. **Period of Performance:** 1 Base of six months with four 1-year option years. The base period is proposed to begin 1 July 2024 through 31 December 2024. With four 12 month options to follow. See PWS for further information. **Basis of Award:** The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance (includes references, CPARS, and SPRS), contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $42,000 for the first base period of 6 months. The budget for the 4 option years can be variably but plan on a budget around $72,000 for the 4 option years (12 months each). **Past Performance:** DoD experience is preferred. Quote shall be all inclusive of any additional administrative costs. Quote shall be presented for base period 1 of 6 months and for each additional 12-month option year. **Quote Submission Instructions:** Quotes shall include: Point of Contact name with contact phone/email, CAGE/UEI, Socioeconomic status with certificate, proposed Social Media Advertising Plan with price including setup, ODT, and proposed # of impressions for the budget, proposed Social Media Boosts plan with price including all setup, ODT, etc for the budget, and proposed Digital Advertising plan with price including all setup, ODT, and proposed # of impressions for the budget. Technical description/capabilities, and References from DoD entities. Quotes shall include base period of 6 months with proposed budget of $42,000 and then quote for full year for each of the four option periods of 12-months with a proposed budget around $72,000. See attached Performance Work Statement (PWS) for further details. Submit all questions and quotes electronically via email to alice.a.hinck.civ@army.mil All questions shall be submitted by 1000 MDT on 24 April 2024. All quotes shall be submitted electronically to alice.a.hinck.civ@army.mil NLT 1000 MDT on 30 April 2024. Late submissions may not be considered. Prior to Contract award the business must be registered in System for Award Management (SAM) website http://www.sam.gov. Registration is free and assistance can be provided by the Montana Procurement Technical Assistant Centers (PTAC), http://www.montanaptac.org/ . Registration must be “ACTIVE” and for “All Awards” at the time of award. ## Award on USAspending - Recipient: Campbell & Co Advertising Agency LLC (UEI X47BSA5KEN43) - Contract: W9124V24C0002, definitive contract - Obligated: $42,000.00 - Competition: Competed Under SAP, 18 offers received - Link: solicitation number W9124V24Q0002 equals the FPDS solicitation identifier; same awarding office W9124V (high confidence) - Record: https://www.usaspending.gov/award/CONT_AWD_W9124V24C0002_9700_-NONE-_-NONE-/ - Recipient: Campbell & Co Advertising Agency LLC (UEI X47BSA5KEN43) - Contract: W9124V25CA002, definitive contract - Obligated: $147,600.00 - Competition: Competed Under SAP, 18 offers received - Link: solicitation number W9124V24Q0002 equals the FPDS solicitation identifier; same awarding office W9124V (high confidence) - Record: https://www.usaspending.gov/award/CONT_AWD_W9124V25CA002_9700_-NONE-_-NONE-/ ## Publications - January 30, 2024: Sources sought, due February 14, 2024 at 12:00 PM EST. Notice 641bc07f2bda4edc9e1e1d2b2064a809. https://sam.gov/workspace/contract/opp/641bc07f2bda4edc9e1e1d2b2064a809/view - April 12, 2024: Combined synopsis and solicitation, due April 23, 2024 at 12:00 PM EDT. Notice 13d166bb5a9143939788ae552baf5616. https://sam.gov/workspace/contract/opp/13d166bb5a9143939788ae552baf5616/view - April 18, 2024: Combined synopsis and solicitation, due April 30, 2024 at 12:00 PM EDT. Notice 06cf48cf295f4d0f9797903db6906db4. https://sam.gov/workspace/contract/opp/06cf48cf295f4d0f9797903db6906db4/view - April 22, 2024: Combined synopsis and solicitation, due April 30, 2024 at 12:00 PM EDT. Notice 7b0857b05c6f4e79bd9e5b99b0502716. https://sam.gov/workspace/contract/opp/7b0857b05c6f4e79bd9e5b99b0502716/view - April 22, 2024: Combined synopsis and solicitation, due April 30, 2024 at 12:00 PM EDT. Notice ae3d78b5cb744e2d89a541d247456493. https://sam.gov/workspace/contract/opp/ae3d78b5cb744e2d89a541d247456493/view - April 23, 2024: Combined synopsis and solicitation, due April 30, 2024 at 12:00 PM EDT. Notice 471bc9456b224ff4a8ae72563ebb5ac6. https://sam.gov/workspace/contract/opp/471bc9456b224ff4a8ae72563ebb5ac6/view - April 25, 2024: Combined synopsis and solicitation, due April 30, 2024 at 12:00 PM EDT. Notice 2bad68f61ab4436ea0e2072140dd8489. https://sam.gov/workspace/contract/opp/2bad68f61ab4436ea0e2072140dd8489/view ## Points of contact - Alice Hinck, alice.a.hinck.civ@army.mil, 4063243411 - Eric Bailey, eric.s.bailey.civ@army.mil --- Source: SAM.gov Contract Opportunities bulk extract and USAspending.gov award data. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/w9124v24q0002.