{"canonical":"https://abierto.us/opportunities/w9124v24q0002","key":"W9124V24Q0002","url":"https://abierto.us/opportunities/w9124v24q0002","title":"Social Media and Digital Media (Streaming) Advertising","solicitation_number":"W9124V24Q0002","notice_type":"k","open":false,"response_deadline":"2024-04-30T16:00:00Z","first_posted":"2024-01-30","last_posted":"2024-04-25","department":"DEPT OF DEFENSE","subagency":"DEPT OF THE ARMY","office":"W7NK USPFO ACTIVITY MT ARNG","naics":"541810","psc":"R701","set_aside":"HZC","place_state":"MT","place_county":"30049","place_county_name":"Lewis and Clark County","place_city":null,"place_city_name":null,"winner":"CAMPBELL & CO ADVERTISING AGENCY LLC","award_amount":null,"publications":[{"notice_id":"641bc07f2bda4edc9e1e1d2b2064a809","title":"Request for Information: Social Media 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Advertising","solicitation_number":"W9124V24Q0002","notice_type":"k","base_type":"k","posted":"2024-04-25","posted_at":null,"due_at":"2024-04-30T16:00:00Z","due_date":"2024-04-30","cancelled":null,"archived":null,"archive_date":"2024-05-15","award_number":null,"awardee_name":null,"amount":null,"link_sam":"https://sam.gov/workspace/contract/opp/2bad68f61ab4436ea0e2072140dd8489/view","enriched":false,"history":[]}],"latest_notice_id":"2bad68f61ab4436ea0e2072140dd8489","first_type":"r","notices":[{"dates":{"posted":"2024-01-30","response_deadline":{"raw":"2024-02-14T10:00:00-07:00","utc":"2024-02-14T17:00:00Z","date":"2024-02-14","time":"10:00:00","utc_offset_seconds":-25200}},"links":{"sam":"https://sam.gov/workspace/contract/opp/641bc07f2bda4edc9e1e1d2b2064a809/view"},"naics":{"codes":["541810"],"primary":"541810"},"title":"Request for Information: Social Media Advertising","agency":{"office":{"code":"W9124V","name":"W7NK USPFO ACTIVITY MT ARNG"},"subtier":{"code":"2100","name":"DEPT OF THE ARMY"},"department":{"code":"021","name":"DEPT OF DEFENSE"},"office_address":{"zip":"59636-4789","city":"FORT HARRISON","state":"MT","country":"USA"},"organization_type":"OFFICE"},"status":{"active":false,"archive_date":"2024-02-29","archive_type":"auto15"},"contacts":[{"name":"Alice Hinck","role":"primary","email":"alice.a.hinck.civ@army.mil","phone":"4063243411"}],"base_type":{"code":"r","label":"Sources Sought"},"notice_id":"641bc07f2bda4edc9e1e1d2b2064a809","provenance":{"extract":{"url":"https://s3.amazonaws.com/falextracts/Contract%20Opportunities/Archived%20Data/FY2024_archived_opportunities.csv","etag":"\"d582488fe153a9f11bf629913d176ffc-137\"","fetched_at":"2026-09-16T19:07:39.720164Z","row_sha256":"51ba4358c142f443df4991810214468ec6aa16cec5ee4bc5fdb55ec6205795a1","last_modified":"2026-09-13T14:47:40Z"},"updated_at":"2026-09-16T19:07:39.720164Z","first_seen_at":"2026-09-16T19:07:39.720164Z"},"description":{"text":"THIS NOTICE IS NOT A REQUEST FOR QUOTE (RFQ). The purpose of this Request for Information (RFI) is to collect Market Research Information and Industry expertise for the purpose of gathering market research which may or may not be used to develop a Performance Work Statement (PWS). The Government considers information on market capabilities, common industry standards, commercial terms and conditions, pricing, possible suppliers, and sources to be helpful. All feedback and information received may be used to determine the appropriate acquisition strategy for a possible future acquisition. This notice is issued solely for market research and planning purposes and does not constitute a request for proposal, request for quote, or invitation to bid, nor does its issuance in any way restrict the Government to its ultimate acquisition approach. No award will be made from this RFI, and the government will not pay for any effort expended in responding to this notice. RESPONSES: Contractors are encouraged to submit information for the questions that follow. This RFI is prepared for planning purposes only and is not restricted to small business. Source are discouraged from submitting any information deemed competition-sensitive or proprietary. However, if sources elect to submit competition-sensitive or proprietary information, sources bear sole responsibility for marking said information as such to ensure appropriate safeguarding by the Government. The Government shall not be held liable for any damages incurred if proprietary information is not properly identified. All submission become Government property and will not be returned. Interested parties are requested to submit unclassified capability statement as well as a document addressing the questions below in relation to the draft PWS. Please describe your organization’s breadth of expertise/competency to respond to this RFI. RFI responses on company letterhead are requested for submission electronically and in accordance with the instructions. All questions and responses shall be submitted, via e-mail to alice.a.hinck.civ@army.mil NLT 14 February 2024 at 10:00 MT. After review of the responses to this RFI, if the Government plans to proceed with an acquisition, a solicitation may be published on SAM.gov, or orally solicited to qualified vendors (using oral solicitation procedures, FAR Part 13). The information in this RFI is subject to change and is not binding on the Government. REQUEST FOR INFORMATION The Montana Army National Guard is issuing this Request for Information Notice as a means of conducting Market Research to identify parties having an interest in, and the resources for, providing services in accordance with the draft Performance Work Statement (PWS). The Montana Army National Guard is seeking information and vendors for an upcoming requirement using social media platforms for advertising as well as increasing boosts for social media advertising. Please address the questions below and provide input on the draft Performance Work Statement. Are there special licenses or qualifications vendors must have in order to perform this type of work? How does the commercial market provide pricing when asked for a quote for social media advertising and boosts? What is the pricing structure? In the commercial market, how is return on investment captured? The proposed NAICS for this effort is 541810: Advertising Agencies (size standard $25.5 M). Please comment on this NAICS and suggestions for alternative codes with supporting rationale. Are there any other aspects we need to consider before contracting this requirement? Please list any challenges or roadblocks related to fulfilling the draft PWS and suggests to improving the PWS language.","origin":"extract"},"notice_type":{"code":"r","label":"Sources Sought"},"schema_version":1,"solicitation_number":"W9124V24Q0002","place_of_performance":{"zip":"59636","city":{"name":"Fort Harrison"},"state":{"code":"MT"},"country":{"code":"USA"}}},{"dates":{"posted":"2024-04-12","response_deadline":{"raw":"2024-04-23T10:00:00-06:00","utc":"2024-04-23T16:00:00Z","date":"2024-04-23","time":"10:00:00","utc_offset_seconds":-21600}},"links":{"sam":"https://sam.gov/workspace/contract/opp/13d166bb5a9143939788ae552baf5616/view"},"naics":{"codes":["541810"],"primary":"541810"},"title":"Social Media Boosts and Advertising","agency":{"office":{"code":"W9124V","name":"W7NK USPFO ACTIVITY MT ARNG"},"subtier":{"code":"2100","name":"DEPT OF THE ARMY"},"department":{"code":"021","name":"DEPT OF DEFENSE"},"office_address":{"zip":"59636-4789","city":"FORT HARRISON","state":"MT","country":"USA"},"organization_type":"OFFICE"},"status":{"active":false,"archive_date":"2024-05-08","archive_type":"auto15"},"contacts":[{"name":"Alice Hinck","role":"primary","email":"alice.a.hinck.civ@army.mil","phone":"4063243411"}],"base_type":{"code":"r","label":"Sources Sought"},"notice_id":"13d166bb5a9143939788ae552baf5616","set_aside":{"code":"HZC","label":"HUBZone Set-Aside (FAR 19.13)"},"provenance":{"extract":{"url":"https://s3.amazonaws.com/falextracts/Contract%20Opportunities/Archived%20Data/FY2024_archived_opportunities.csv","etag":"\"d582488fe153a9f11bf629913d176ffc-137\"","fetched_at":"2026-09-16T19:07:39.720164Z","row_sha256":"fbecb7e4aad063f4d582d4762a03359d2eb3d3a0b3a7a4933605816b50ad3452","last_modified":"2026-09-13T14:47:40Z"},"updated_at":"2026-09-16T19:07:39.720164Z","first_seen_at":"2026-09-16T19:07:39.720164Z"},"description":{"text":"This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued. This Solicitation, W9124V24Q0002 is issued as a request for quote (RFQ) utilizing FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-04, effective April 01, 2024. This is a 100% Hubzone Small Business set aside. The associated NAICS code is 541810 \"Advertising Agencies”, with a size standard of $25.5 M. NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services. Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS). Vendors shall agree to register for a WAWF account, which is separate than SAM. Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Social Media and Digital Advertising. Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint. Period of Performance: Services will begin 7 days after award for Social Media Advertising and Boosts and run for 12 months. Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance (includes references, CPARS, and SPRS), contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $59,200 over 12 months. Past Performance shall include at least five (5) years of successful work within DoD advertising. Quote shall be all inclusive of any additional administrative costs. Quote for boosts shall include cost per boost. Quote Submission Instructions: Quotes shall include: Point of Contact name with contact phone/email, CAGE/UEI, Socioeconomic status with certificate, Pricing per impression (CPM), Cost per boost Technical description/capabilities, and References. See attached Performance Work Statement (PWS) for further details. Submit all questions and quotes electronically via email to alice.a.hinck.civ@army.mil All questions shall be submitted by 1000 MDT on 18 April 2024. All quotes shall be submitted by 1000 MDT on 23 April 2024. Late submissions may not be considered. Prior to Contract award the business must be registered in System for Award Management (SAM) website http://www.sam.gov. Registration is free and assistance can be provided by the Montana Procurement Technical Assistant Centers (PTAC), http://www.montanaptac.org/ . Registration must be “ACTIVE” and for “All Awards” at the time of award.","origin":"extract"},"notice_type":{"code":"k","label":"Combined Synopsis/Solicitation"},"schema_version":1,"solicitation_number":"W9124V24Q0002","place_of_performance":{"city":{"name":"Fort Harrison"},"state":{"code":"MT"},"country":{"code":"USA"}},"product_service_code":"R701"},{"dates":{"posted":"2024-04-18","response_deadline":{"raw":"2024-04-30T10:00:00-06:00","utc":"2024-04-30T16:00:00Z","date":"2024-04-30","time":"10:00:00","utc_offset_seconds":-21600}},"links":{"sam":"https://sam.gov/workspace/contract/opp/06cf48cf295f4d0f9797903db6906db4/view"},"naics":{"codes":["541810"],"primary":"541810"},"title":"Social Media and Digital Media (Streaming) Advertising","agency":{"office":{"code":"W9124V","name":"W7NK USPFO ACTIVITY MT ARNG"},"subtier":{"code":"2100","name":"DEPT OF THE ARMY"},"department":{"code":"021","name":"DEPT OF DEFENSE"},"office_address":{"zip":"59636-4789","city":"FORT HARRISON","state":"MT","country":"USA"},"organization_type":"OFFICE"},"status":{"active":false,"archive_date":"2024-05-15","archive_type":"auto15"},"contacts":[{"name":"Alice Hinck","role":"primary","email":"alice.a.hinck.civ@army.mil","phone":"4063243411"}],"base_type":{"code":"k","label":"Combined Synopsis/Solicitation"},"notice_id":"06cf48cf295f4d0f9797903db6906db4","set_aside":{"code":"HZC","label":"HUBZone Set-Aside (FAR 19.13)"},"provenance":{"extract":{"url":"https://s3.amazonaws.com/falextracts/Contract%20Opportunities/Archived%20Data/FY2024_archived_opportunities.csv","etag":"\"d582488fe153a9f11bf629913d176ffc-137\"","fetched_at":"2026-09-16T19:07:39.720164Z","row_sha256":"4140748e5b83238f94d089d2628b26a54ab8632d567973d06a2d3c53b1ed3556","last_modified":"2026-09-13T14:47:40Z"},"updated_at":"2026-09-16T19:07:39.720164Z","first_seen_at":"2026-09-16T19:07:39.720164Z"},"description":{"text":"Please Note: This solicitation has been amended on 18 April 2024 at 1600 Mountain Time. This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued. This Solicitation, W9124V24Q0002 is issued as a request for quote (RFQ) utilizing FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-04, effective April 01, 2024. This is a 100% Hubzone Small Business set aside. The associated NAICS code is 541810 \"Advertising Agencies”, with a size standard of $25.5 M. NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services. Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS). Vendors shall agree to register for a WAWF account, which is separate than SAM. Invoicing shall be monthly. Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Social Media and Digital Advertising. Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint. Period of Performance: 1 Base of six months with four 1-year option years. The base period is proposed to begin 1 June 2024 through 31 December 2024. With four 12 month options to follow. See PWS for further information. Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance (includes references, CPARS, and SPRS), contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $42,000 for the first base period of 6 months. Past Performance shall include at least three (3) years of successful work within DoD advertising. Quote shall be all inclusive of any additional administrative costs. Quote shall be presented for base period 1 and for each additional 12-month option year. Quote Submission Instructions: Quotes shall include: Point of Contact name with contact phone/email, CAGE/UEI, Socioeconomic status with certificate, proposed Social Media Advertising Plan with price including setup, ODT, and proposed # of impressions for the budget, proposed Social Media Boosts plan with price including all setup, ODT, etc for the budget, and proposed Digital Advertising plan with price including all setup, ODT, and proposed # of impressions for the budget. Technical description/capabilities, and References from DoD entities. Quotes shall include base period of 6 months with proposed budget of $42,000 and then quote for full year for each of the four option periods of 12-months following the same estimated budget with inflation included. See attached Performance Work Statement (PWS) for further details. Submit all questions and quotes electronically via email to alice.a.hinck.civ@army.mil All questions shall be submitted by 1000 MDT on 24 April 2024. All quotes shall be submitted electronically to alice.a.hinck.civ@army.mil NLT 1000 MDT on 30 April 2024. Late submissions may not be considered. Prior to Contract award the business must be registered in System for Award Management (SAM) website http://www.sam.gov. Registration is free and assistance can be provided by the Montana Procurement Technical Assistant Centers (PTAC), http://www.montanaptac.org/ . Registration must be “ACTIVE” and for “All Awards” at the time of award.","origin":"extract"},"notice_type":{"code":"k","label":"Combined Synopsis/Solicitation"},"schema_version":1,"solicitation_number":"W9124V24Q0002","place_of_performance":{"city":{"name":"Fort Harrison"},"state":{"code":"MT"},"country":{"code":"USA"}},"product_service_code":"R701"},{"dates":{"posted":"2024-04-22","response_deadline":{"raw":"2024-04-30T10:00:00-06:00","utc":"2024-04-30T16:00:00Z","date":"2024-04-30","time":"10:00:00","utc_offset_seconds":-21600}},"links":{"sam":"https://sam.gov/workspace/contract/opp/7b0857b05c6f4e79bd9e5b99b0502716/view"},"naics":{"codes":["541810"],"primary":"541810"},"title":"Social Media and Digital Media (Streaming) Advertising","agency":{"office":{"code":"W9124V","name":"W7NK USPFO ACTIVITY MT ARNG"},"subtier":{"code":"2100","name":"DEPT OF THE ARMY"},"department":{"code":"021","name":"DEPT OF DEFENSE"},"office_address":{"zip":"59636-4789","city":"FORT HARRISON","state":"MT","country":"USA"},"organization_type":"OFFICE"},"status":{"active":false,"archive_date":"2024-05-15","archive_type":"auto15"},"contacts":[{"name":"Alice Hinck","role":"primary","email":"alice.a.hinck.civ@army.mil","phone":"4063243411"},{"name":"Eric Bailey","role":"secondary","email":"eric.s.bailey.civ@army.mil"}],"base_type":{"code":"k","label":"Combined Synopsis/Solicitation"},"notice_id":"7b0857b05c6f4e79bd9e5b99b0502716","set_aside":{"code":"HZC","label":"HUBZone Set-Aside (FAR 19.13)"},"provenance":{"extract":{"url":"https://s3.amazonaws.com/falextracts/Contract%20Opportunities/Archived%20Data/FY2024_archived_opportunities.csv","etag":"\"d582488fe153a9f11bf629913d176ffc-137\"","fetched_at":"2026-09-16T19:07:39.720164Z","row_sha256":"e08882dac043df5aba84d89bfdb2bd506f418045c856c86304ef4f502c43342a","last_modified":"2026-09-13T14:47:40Z"},"updated_at":"2026-09-16T19:07:39.720164Z","first_seen_at":"2026-09-16T19:07:39.720164Z"},"description":{"text":"Please Note: This solicitation has been amended on 18 April 2024 at 1600 Mountain Time. This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued. This Solicitation, W9124V24Q0002 is issued as a request for quote (RFQ) utilizing FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-04, effective April 01, 2024. This is a 100% Hubzone Small Business set aside. The associated NAICS code is 541810 \"Advertising Agencies”, with a size standard of $25.5 M. NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services. Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS). Vendors shall agree to register for a WAWF account, which is separate than SAM. Invoicing shall be monthly. Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Social Media and Digital Advertising. Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint. Period of Performance: 1 Base of six months with four 1-year option years. The base period is proposed to begin 1 June 2024 through 31 December 2024. With four 12 month options to follow. See PWS for further information. Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance (includes references, CPARS, and SPRS), contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $42,000 for the first base period of 6 months. Past Performance shall include at least three (3) years of successful work within DoD advertising. Quote shall be all inclusive of any additional administrative costs. Quote shall be presented for base period 1 and for each additional 12-month option year. Quote Submission Instructions: Quotes shall include: Point of Contact name with contact phone/email, CAGE/UEI, Socioeconomic status with certificate, proposed Social Media Advertising Plan with price including setup, ODT, and proposed # of impressions for the budget, proposed Social Media Boosts plan with price including all setup, ODT, etc for the budget, and proposed Digital Advertising plan with price including all setup, ODT, and proposed # of impressions for the budget. Technical description/capabilities, and References from DoD entities. Quotes shall include base period of 6 months with proposed budget of $42,000 and then quote for full year for each of the four option periods of 12-months following the same estimated budget with inflation included. See attached Performance Work Statement (PWS) for further details. Submit all questions and quotes electronically via email to alice.a.hinck.civ@army.mil All questions shall be submitted by 1000 MDT on 24 April 2024. All quotes shall be submitted electronically to alice.a.hinck.civ@army.mil NLT 1000 MDT on 30 April 2024. Late submissions may not be considered. Prior to Contract award the business must be registered in System for Award Management (SAM) website http://www.sam.gov. Registration is free and assistance can be provided by the Montana Procurement Technical Assistant Centers (PTAC), http://www.montanaptac.org/ . Registration must be “ACTIVE” and for “All Awards” at the time of award.","origin":"extract"},"notice_type":{"code":"k","label":"Combined Synopsis/Solicitation"},"schema_version":1,"solicitation_number":"W9124V24Q0002","place_of_performance":{"city":{"name":"Fort Harrison"},"state":{"code":"MT"},"country":{"code":"USA"}},"product_service_code":"R701"},{"dates":{"posted":"2024-04-22","response_deadline":{"raw":"2024-04-30T10:00:00-06:00","utc":"2024-04-30T16:00:00Z","date":"2024-04-30","time":"10:00:00","utc_offset_seconds":-21600}},"links":{"sam":"https://sam.gov/workspace/contract/opp/ae3d78b5cb744e2d89a541d247456493/view"},"naics":{"codes":["541810"],"primary":"541810"},"title":"Social Media and Digital Media (Streaming) Advertising","agency":{"office":{"code":"W9124V","name":"W7NK USPFO ACTIVITY MT ARNG"},"subtier":{"code":"2100","name":"DEPT OF THE ARMY"},"department":{"code":"021","name":"DEPT OF DEFENSE"},"office_address":{"zip":"59636-4789","city":"FORT HARRISON","state":"MT","country":"USA"},"organization_type":"OFFICE"},"status":{"active":false,"archive_date":"2024-05-15","archive_type":"auto15"},"contacts":[{"name":"Alice Hinck","role":"primary","email":"alice.a.hinck.civ@army.mil","phone":"4063243411"},{"name":"Eric Bailey","role":"secondary","email":"eric.s.bailey.civ@army.mil"}],"base_type":{"code":"k","label":"Combined Synopsis/Solicitation"},"notice_id":"ae3d78b5cb744e2d89a541d247456493","set_aside":{"code":"HZC","label":"HUBZone Set-Aside (FAR 19.13)"},"provenance":{"extract":{"url":"https://s3.amazonaws.com/falextracts/Contract%20Opportunities/Archived%20Data/FY2024_archived_opportunities.csv","etag":"\"d582488fe153a9f11bf629913d176ffc-137\"","fetched_at":"2026-09-16T19:07:39.720164Z","row_sha256":"9de67f19741eade1a0ca552858c3af93a420e6973c3c3c876c1cc3aa236b382e","last_modified":"2026-09-13T14:47:40Z"},"updated_at":"2026-09-16T19:07:39.720164Z","first_seen_at":"2026-09-16T19:07:39.720164Z"},"description":{"text":"Please Note: This solicitation has been amended on 18 April 2024 at 1600 Mountain Time and on 22 April 2024 at 1445 Mountain Time. This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued. This Solicitation, W9124V24Q0002 is issued as a request for quote (RFQ) utilizing FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-04, effective April 01, 2024. This is a 100% Hubzone Small Business set aside. The associated NAICS code is 541810 \"Advertising Agencies”, with a size standard of $25.5 M. NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services. Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS). Vendors shall agree to register for a WAWF account, which is separate than SAM. Invoicing shall be monthly. Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Social Media and Digital Advertising. Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint. Period of Performance: 1 Base of six months with four 1-year option years. The base period is proposed to begin 1 July 2024 through 31 December 2024. With four 12 month options to follow. See PWS for further information. Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance (includes references, CPARS, and SPRS), contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $42,000 for the first base period of 6 months. Past Performance shall include at least three (3) years of successful work within DoD advertising. Quote shall be all inclusive of any additional administrative costs. Quote shall be presented for base period 1 and for each additional 12-month option year. Quote Submission Instructions: Quotes shall include: Point of Contact name with contact phone/email, CAGE/UEI, Socioeconomic status with certificate, proposed Social Media Advertising Plan with price including setup, ODT, and proposed # of impressions for the budget, proposed Social Media Boosts plan with price including all setup, ODT, etc for the budget, and proposed Digital Advertising plan with price including all setup, ODT, and proposed # of impressions for the budget. Technical description/capabilities, and References from DoD entities. Quotes shall include base period of 6 months with proposed budget of $42,000 and then quote for full year for each of the four option periods of 12-months following the same estimated budget with inflation included. See attached Performance Work Statement (PWS) for further details. Submit all questions and quotes electronically via email to alice.a.hinck.civ@army.mil All questions shall be submitted by 1000 MDT on 24 April 2024. All quotes shall be submitted electronically to alice.a.hinck.civ@army.mil NLT 1000 MDT on 30 April 2024. Late submissions may not be considered. Prior to Contract award the business must be registered in System for Award Management (SAM) website http://www.sam.gov. Registration is free and assistance can be provided by the Montana Procurement Technical Assistant Centers (PTAC), http://www.montanaptac.org/ . Registration must be “ACTIVE” and for “All Awards” at the time of award.","origin":"extract"},"notice_type":{"code":"k","label":"Combined Synopsis/Solicitation"},"schema_version":1,"solicitation_number":"W9124V24Q0002","place_of_performance":{"city":{"name":"Fort Harrison"},"state":{"code":"MT"},"country":{"code":"USA"}},"product_service_code":"R701"},{"dates":{"posted":"2024-04-23","response_deadline":{"raw":"2024-04-30T10:00:00-06:00","utc":"2024-04-30T16:00:00Z","date":"2024-04-30","time":"10:00:00","utc_offset_seconds":-21600}},"links":{"sam":"https://sam.gov/workspace/contract/opp/471bc9456b224ff4a8ae72563ebb5ac6/view"},"naics":{"codes":["541810"],"primary":"541810"},"title":"Social Media and Digital Media (Streaming) Advertising","agency":{"office":{"code":"W9124V","name":"W7NK USPFO ACTIVITY MT ARNG"},"subtier":{"code":"2100","name":"DEPT OF THE ARMY"},"department":{"code":"021","name":"DEPT OF DEFENSE"},"office_address":{"zip":"59636-4789","city":"FORT HARRISON","state":"MT","country":"USA"},"organization_type":"OFFICE"},"status":{"active":false,"archive_date":"2024-05-15","archive_type":"auto15"},"contacts":[{"name":"Alice Hinck","role":"primary","email":"alice.a.hinck.civ@army.mil","phone":"4063243411"},{"name":"Eric Bailey","role":"secondary","email":"eric.s.bailey.civ@army.mil"}],"base_type":{"code":"k","label":"Combined Synopsis/Solicitation"},"notice_id":"471bc9456b224ff4a8ae72563ebb5ac6","set_aside":{"code":"HZC","label":"HUBZone Set-Aside (FAR 19.13)"},"provenance":{"extract":{"url":"https://s3.amazonaws.com/falextracts/Contract%20Opportunities/Archived%20Data/FY2024_archived_opportunities.csv","etag":"\"d582488fe153a9f11bf629913d176ffc-137\"","fetched_at":"2026-09-16T19:07:39.720164Z","row_sha256":"eab69fb8a58c39366dd19a86d9078f74419e8f8251b7fcc9991c58f235a76e19","last_modified":"2026-09-13T14:47:40Z"},"updated_at":"2026-09-16T19:07:39.720164Z","first_seen_at":"2026-09-16T19:07:39.720164Z"},"description":{"text":"Please Note: This solicitation has been amended on 18 April 2024 at 1600 Mountain Time and on 22 April 2024 at 1445 Mountain Time. This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued. This Solicitation, W9124V24Q0002 is issued as a request for quote (RFQ) utilizing FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-04, effective April 01, 2024. This is a 100% Hubzone Small Business set aside. The associated NAICS code is 541810 \"Advertising Agencies”, with a size standard of $25.5 M. NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services. Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS). Vendors shall agree to register for a WAWF account, which is separate than SAM. Invoicing shall be monthly. Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Social Media and Digital Advertising. Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint. Period of Performance: 1 Base of six months with four 1-year option years. The base period is proposed to begin 1 July 2024 through 31 December 2024. With four 12 month options to follow. See PWS for further information. Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance (includes references, CPARS, and SPRS), contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $42,000 for the first base period of 6 months. Past Performance : DoD experience is preferred. Quote shall be all inclusive of any additional administrative costs. Quote shall be presented for base period 1 and for each additional 12-month option year. Quote Submission Instructions: Quotes shall include: Point of Contact name with contact phone/email, CAGE/UEI, Socioeconomic status with certificate, proposed Social Media Advertising Plan with price including setup, ODT, and proposed # of impressions for the budget, proposed Social Media Boosts plan with price including all setup, ODT, etc for the budget, and proposed Digital Advertising plan with price including all setup, ODT, and proposed # of impressions for the budget. Technical description/capabilities, and References from DoD entities. Quotes shall include base period of 6 months with proposed budget of $42,000 and then quote for full year for each of the four option periods of 12-months following the same estimated budget with inflation included. See attached Performance Work Statement (PWS) for further details. Submit all questions and quotes electronically via email to alice.a.hinck.civ@army.mil All questions shall be submitted by 1000 MDT on 24 April 2024. All quotes shall be submitted electronically to alice.a.hinck.civ@army.mil NLT 1000 MDT on 30 April 2024. Late submissions may not be considered. Prior to Contract award the business must be registered in System for Award Management (SAM) website http://www.sam.gov. Registration is free and assistance can be provided by the Montana Procurement Technical Assistant Centers (PTAC), http://www.montanaptac.org/ . Registration must be “ACTIVE” and for “All Awards” at the time of award.","origin":"extract"},"notice_type":{"code":"k","label":"Combined Synopsis/Solicitation"},"schema_version":1,"solicitation_number":"W9124V24Q0002","place_of_performance":{"city":{"name":"Fort Harrison"},"state":{"code":"MT"},"country":{"code":"USA"}},"product_service_code":"R701"},{"dates":{"posted":"2024-04-25","response_deadline":{"raw":"2024-04-30T10:00:00-06:00","utc":"2024-04-30T16:00:00Z","date":"2024-04-30","time":"10:00:00","utc_offset_seconds":-21600}},"links":{"sam":"https://sam.gov/workspace/contract/opp/2bad68f61ab4436ea0e2072140dd8489/view"},"naics":{"codes":["541810"],"primary":"541810"},"title":"Social Media and Digital Media (Streaming) Advertising","agency":{"office":{"code":"W9124V","name":"W7NK USPFO ACTIVITY MT ARNG"},"subtier":{"code":"2100","name":"DEPT OF THE ARMY"},"department":{"code":"021","name":"DEPT OF DEFENSE"},"office_address":{"zip":"59636-4789","city":"FORT HARRISON","state":"MT","country":"USA"},"organization_type":"OFFICE"},"status":{"active":false,"archive_date":"2024-05-15","archive_type":"auto15"},"contacts":[{"name":"Alice Hinck","role":"primary","email":"alice.a.hinck.civ@army.mil","phone":"4063243411"},{"name":"Eric Bailey","role":"secondary","email":"eric.s.bailey.civ@army.mil"}],"base_type":{"code":"k","label":"Combined Synopsis/Solicitation"},"notice_id":"2bad68f61ab4436ea0e2072140dd8489","set_aside":{"code":"HZC","label":"HUBZone Set-Aside (FAR 19.13)"},"provenance":{"extract":{"url":"https://s3.amazonaws.com/falextracts/Contract%20Opportunities/Archived%20Data/FY2024_archived_opportunities.csv","etag":"\"d582488fe153a9f11bf629913d176ffc-137\"","fetched_at":"2026-09-16T19:07:39.720164Z","row_sha256":"c0c409bac383c9ea6a99d46226d4d70a51a9629c263ceed3bca439867498bcbe","last_modified":"2026-09-13T14:47:40Z"},"updated_at":"2026-09-16T19:07:39.720164Z","first_seen_at":"2026-09-16T19:07:39.720164Z"},"description":{"text":"Please Note: This solicitation has been amended on 18 April 2024 at 1600, 22 April 2024 at 1445, and 25 April 2024 at 1100 Mountain Time. This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued. This Solicitation, W9124V24Q0002 is issued as a request for quote (RFQ) utilizing FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-04, effective April 01, 2024. This is a 100% Hubzone Small Business set aside. The associated NAICS code is 541810 \"Advertising Agencies”, with a size standard of $25.5 M. NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services. Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS). Vendors shall agree to register for a WAWF account, which is separate than SAM. Invoicing shall be monthly. Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Social Media and Digital Advertising. Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint. Period of Performance: 1 Base of six months with four 1-year option years. The base period is proposed to begin 1 July 2024 through 31 December 2024. With four 12 month options to follow. See PWS for further information. Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance (includes references, CPARS, and SPRS), contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $42,000 for the first base period of 6 months. The budget for the 4 option years can be variably but plan on a budget around $72,000 for the 4 option years (12 months each). Past Performance : DoD experience is preferred. Quote shall be all inclusive of any additional administrative costs. Quote shall be presented for base period 1 of 6 months and for each additional 12-month option year. Quote Submission Instructions: Quotes shall include: Point of Contact name with contact phone/email, CAGE/UEI, Socioeconomic status with certificate, proposed Social Media Advertising Plan with price including setup, ODT, and proposed # of impressions for the budget, proposed Social Media Boosts plan with price including all setup, ODT, etc for the budget, and proposed Digital Advertising plan with price including all setup, ODT, and proposed # of impressions for the budget. Technical description/capabilities, and References from DoD entities. Quotes shall include base period of 6 months with proposed budget of $42,000 and then quote for full year for each of the four option periods of 12-months with a proposed budget around $72,000. See attached Performance Work Statement (PWS) for further details. Submit all questions and quotes electronically via email to alice.a.hinck.civ@army.mil All questions shall be submitted by 1000 MDT on 24 April 2024. All quotes shall be submitted electronically to alice.a.hinck.civ@army.mil NLT 1000 MDT on 30 April 2024. Late submissions may not be considered. Prior to Contract award the business must be registered in System for Award Management (SAM) website http://www.sam.gov. Registration is free and assistance can be provided by the Montana Procurement Technical Assistant Centers (PTAC), http://www.montanaptac.org/ . Registration must be “ACTIVE” and for “All Awards” at the time of award.","origin":"extract"},"notice_type":{"code":"k","label":"Combined Synopsis/Solicitation"},"schema_version":1,"solicitation_number":"W9124V24Q0002","place_of_performance":{"city":{"name":"Fort Harrison"},"state":{"code":"MT"},"country":{"code":"USA"}},"product_service_code":"R701"}],"due_at":"2024-04-30T16:00:00Z","due_date":"2024-04-30","closes_at":"2024-04-30T16:00:00Z","awardable":false,"dept_key":"d-021","dept_name":"DEPT OF DEFENSE","sub_key":"s-2100","sub_name":"DEPT OF THE ARMY","office_key":"o-W9124V","office_name":"W7NK USPFO ACTIVITY MT ARNG","state":"MT","county":"30049","county_name":"Lewis and Clark County","city":null,"city_name":null,"country":"USA","winner_key":"X47BSA5KEN43","amount":null,"linked_awards":14,"cancelled":false,"archived":false,"updated_at":"2026-09-16T21:18:12.857524Z","principal_notice_id":"2bad68f61ab4436ea0e2072140dd8489","description":{"text":"Please Note: This solicitation has been amended on 18 April 2024 at 1600, 22 April 2024 at 1445, and 25 April 2024 at 1100 Mountain Time. This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued. This Solicitation, W9124V24Q0002 is issued as a request for quote (RFQ) utilizing FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-04, effective April 01, 2024. This is a 100% Hubzone Small Business set aside. The associated NAICS code is 541810 \"Advertising Agencies”, with a size standard of $25.5 M. NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services. Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS). Vendors shall agree to register for a WAWF account, which is separate than SAM. Invoicing shall be monthly. Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Social Media and Digital Advertising. Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint. Period of Performance: 1 Base of six months with four 1-year option years. The base period is proposed to begin 1 July 2024 through 31 December 2024. With four 12 month options to follow. See PWS for further information. Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance (includes references, CPARS, and SPRS), contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $42,000 for the first base period of 6 months. The budget for the 4 option years can be variably but plan on a budget around $72,000 for the 4 option years (12 months each). Past Performance : DoD experience is preferred. Quote shall be all inclusive of any additional administrative costs. Quote shall be presented for base period 1 of 6 months and for each additional 12-month option year. Quote Submission Instructions: Quotes shall include: Point of Contact name with contact phone/email, CAGE/UEI, Socioeconomic status with certificate, proposed Social Media Advertising Plan with price including setup, ODT, and proposed # of impressions for the budget, proposed Social Media Boosts plan with price including all setup, ODT, etc for the budget, and proposed Digital Advertising plan with price including all setup, ODT, and proposed # of impressions for the budget. Technical description/capabilities, and References from DoD entities. Quotes shall include base period of 6 months with proposed budget of $42,000 and then quote for full year for each of the four option periods of 12-months with a proposed budget around $72,000. See attached Performance Work Statement (PWS) for further details. Submit all questions and quotes electronically via email to alice.a.hinck.civ@army.mil All questions shall be submitted by 1000 MDT on 24 April 2024. All quotes shall be submitted electronically to alice.a.hinck.civ@army.mil NLT 1000 MDT on 30 April 2024. Late submissions may not be considered. Prior to Contract award the business must be registered in System for Award Management (SAM) website http://www.sam.gov. Registration is free and assistance can be provided by the Montana Procurement Technical Assistant Centers (PTAC), http://www.montanaptac.org/ . Registration must be “ACTIVE” and for “All Awards” at the time of award.","html":null,"origin":"extract"},"contacts":[{"name":"Alice Hinck","role":"primary","email":"alice.a.hinck.civ@army.mil","phone":"4063243411"},{"name":"Eric Bailey","role":"secondary","email":"eric.s.bailey.civ@army.mil"}],"place_of_performance":{"city":{"name":"Fort Harrison"},"state":{"code":"MT"},"country":{"code":"USA"}},"office_address":{"zip":"59636-4789","city":"FORT HARRISON","state":"MT","country":"USA"},"naics_codes":["541810"],"award":null,"attachments":[],"awards":[{"award_key":"CONT_AWD_W9124V24C0002_9700_-NONE-_-NONE-","permalink":"https://www.usaspending.gov/award/CONT_AWD_W9124V24C0002_9700_-NONE-_-NONE-/","piid":"W9124V24C0002","parent_piid":null,"award_type":"DEFINITIVE CONTRACT","vendor_key":"X47BSA5KEN43","recipient_name":"CAMPBELL & CO ADVERTISING AGENCY LLC","recipient_uei":"X47BSA5KEN43","recipient_cage":"7G7N9","recipient_city":"OKLAHOMA CITY","recipient_state":"OK","sub_name":"Department of the Army","office_name":"W7NK USPFO ACTIVITY MT ARNG","office_key":"o-W9124V","first_action_date":"2024-06-28","last_action_date":"2024-06-28","actions":1,"obligated":"42000.00","current_total_value":"42000.00","potential_total_value":"352347.00","naics":"541810","psc":"R701","extent_competed":"COMPETED UNDER SAP","set_aside":"HUBZONE SET-ASIDE","offers_received":18,"description":"ADVERTISING FOR MONTANA ARMY NATIONAL GUARD USING SOCIAL MEDIA AND DIGITAL MEDIA.","method":"solicitation","confidence":"high","evidence":["solicitation number W9124V24Q0002 equals the FPDS solicitation identifier","same awarding office W9124V"],"opportunity_key":null,"opportunity_title":null},{"award_key":"CONT_AWD_W9124V25CA002_9700_-NONE-_-NONE-","permalink":"https://www.usaspending.gov/award/CONT_AWD_W9124V25CA002_9700_-NONE-_-NONE-/","piid":"W9124V25CA002","parent_piid":null,"award_type":"DEFINITIVE CONTRACT","vendor_key":"X47BSA5KEN43","recipient_name":"CAMPBELL & CO ADVERTISING AGENCY LLC","recipient_uei":"X47BSA5KEN43","recipient_cage":"7G7N9","recipient_city":"OKLAHOMA CITY","recipient_state":"OK","sub_name":"Department of the Army","office_name":"W7NK USPFO ACTIVITY MT ARNG","office_key":"o-W9124V","first_action_date":"2024-11-20","last_action_date":"2025-12-04","actions":3,"obligated":"147600.00","current_total_value":"147600.00","potential_total_value":"310347.00","naics":"541810","psc":"T016","extent_competed":"COMPETED UNDER SAP","set_aside":"HUBZONE SET-ASIDE","offers_received":18,"description":"SOCIAL AND DIGITAL MEDIA ADVERTISING TO SUPPORT THE MONTANA ARMY NATIONAL GUARD.","method":"solicitation","confidence":"high","evidence":["solicitation number W9124V24Q0002 equals the FPDS solicitation identifier","same awarding office W9124V"],"opportunity_key":null,"opportunity_title":null}],"related":[]}