# Notice of Intent to Sole Source - UH Athletics Advertising

Canonical: https://abierto.us/opportunities/w50slf25z19r9

- Solicitation number: W50SLF25Z19R9
- Notice type: Special notice
- Status: Closed. Deadline was August 11, 2025 at 4:00 PM EDT
- Department: Department of the Army
- Agency: Department of the Army
- Contracting office: W7M4 Uspfo Activity Hiang 154 (W50SLF)
- NAICS: 541850 Indoor and Outdoor Display Advertising
- First posted: July 25, 2025
- Last posted: July 25, 2025
- SAM.gov: https://sam.gov/workspace/contract/opp/9e2e9334a1164ee680ab540e71ea083f/view

## Description

The USPFO for Hawaii to award a firm-fixed price contract on a sole source basis to AD WALLS LLC. The statutory authority which permits other than full and open competition for this acquisition is 41 U.S.C. § 3304, as implemented by FAR 13.106-3(b)(3)(i).

Therefore, a Request for Quote (RFQ) solicitation from a single source, will be issued to Learfield IMG College LLC to provide Hawaii Air National Guard (HIANG) creatives both physically and digitally at University of Hawaii (UH) sporting events on scoreboards, stadium walls, programs and other marketing events. Hawaii Sports Properties is a locally-based subsidiary of Learfield IMG College LLC and solely represents University of Hawaii Athletics.

Hawaii Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities. The designated North American Industry Classification System (NAICS) Code is 541850, Indoor and Outdoor Display Advertising, with a size standard in millions of dollars $34.5.

Please note that this notice is not a Request for Quotations (RFQ); however, any response to this notice must show clear, compelling, and convincing evidence that competition will be advantageous to the Government.

Responsible parties who believe they can responsibly meet the requirements are invited to submit in writing complete information describing their ability to provide the product/services no later than 10:00 AM Hawaii Standard Time, Monday, August 11, 2025. Interest/capability statements may be sent to Jonathan R Weber at jonathan.weber.14@us.af.mil. No telephone responses will be accepted. A determination not to compete the proposed requirement based upon the responses to this notice is solely within the discretion of the Government.

## Publications

- July 25, 2025: Special notice, due August 11, 2025 at 4:00 PM EDT. Notice 9e2e9334a1164ee680ab540e71ea083f. https://sam.gov/workspace/contract/opp/9e2e9334a1164ee680ab540e71ea083f/view

## Points of contact

- Jonathan Weber, jonathan.weber.14@us.af.mil

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Source: SAM.gov Contract Opportunities bulk extract. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/w50slf25z19r9.