# Notice of Intent to Sole Source: Recruiting & Retention Display Space – 2026 CMA Fest

Canonical: https://abierto.us/opportunities/w50s9726pa001

- Solicitation number: W50S9726PA001
- Notice type: Justification
- Status: Awarded to Country Music Association, Inc.
- Department: Department of the Army
- Agency: Department of the Army
- Contracting office: W7N1 Uspfo Activity Tnang 118 (W50S97)
- NAICS: 711310 Promoters of Performing Arts, Sports, and Similar Events with Facilities
- Product or service code: R701 Advertising Services
- Place of performance: Tennessee
- County: Davidson County (FIPS 47037). https://abierto.us/counties/davidson-county-tn-47037
- City: Nashville-Davidson. https://abierto.us/cities/nashville-davidson-tn-4752006
- First posted: May 13, 2026
- Last posted: May 13, 2026
- SAM.gov: https://sam.gov/workspace/contract/opp/73a11e0ef8ff4f4185ccbea2e7bc1933/view

## Description

Description of Requirement The Tennessee Air National Guard (TN ANG) Recruiting and Retention office requires a high-visibility marketing and exhibit presence at the 2026 CMA Fest in Nashville, TN, scheduled for June 3-8, 2026. The requirement includes:

Premium exhibit/booth space within the official festival footprint. Official sponsorship rights to utilize CMA Fest branding for recruiting purposes. Access to festival attendees for lead generation and community engagement. Justification for Sole Source The Government intends to negotiate a sole-source contract with the Country Music Association, Inc. (CMA). The CMA is the sole owner and producer of "CMA Fest."

They hold the exclusive proprietary rights to license booth space, branding, and sponsorship opportunities associated with the event. No other vendor or promoter is authorized to provide official exhibit space within the restricted festival grounds. Consequently, the CMA is the only source reasonably available to satisfy the government’s requirement for a direct presence at this specific event. Response Instructions This is not a request for competitive proposals.

However, in accordance with FAR 5.207(c)(16), all responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the agency. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government.

## Award on USAspending

- Recipient: Country Music Association, Inc. (UEI RN72HE9X7974)
- Contract: W50S9726PA001, purchase order
- Obligated: $65,000.00
- Competition: Not Competed Under SAP, 1 offers received
- Link: solicitation number W50S9726PA001 was reused as the contract number; same awarding office W50S97 (high confidence)
- Record: https://www.usaspending.gov/award/CONT_AWD_W50S9726PA001_9700_-NONE-_-NONE-/

- Recipient: C2RL Engineering, Inc. (UEI NLWCNMW439Z4)
- Contract: W50S9726PA002, purchase order
- Obligated: $6,973.69
- Competition: Not Competed, 1 offers received
- Link: award number W50S9726PA002 equals the contract number; same awarding office W50S97 (high confidence)
- Record: https://www.usaspending.gov/award/CONT_AWD_W50S9726PA002_9700_-NONE-_-NONE-/


## Publications

- May 13, 2026: Justification. Notice 4b1bd73e2cc0473bb1189b0822dc47c3. https://sam.gov/workspace/contract/opp/4b1bd73e2cc0473bb1189b0822dc47c3/view
- May 13, 2026: Justification. Notice 73a11e0ef8ff4f4185ccbea2e7bc1933. https://sam.gov/workspace/contract/opp/73a11e0ef8ff4f4185ccbea2e7bc1933/view

## Points of contact

- Greg Allen, gregory.allen.8@us.af.mil, 6156608890

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Source: SAM.gov Contract Opportunities bulk extract and USAspending.gov award data. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/w50s9726pa001.