# Intent to Sole Source CineMedia

Canonical: https://abierto.us/opportunities/w50s7y26q0001

- Solicitation number: W50S7Y-26-Q-0001
- Notice type: Presolicitation
- Status: Open. Offers due September 18, 2026 at 4:00 PM EDT
- Department: Department of the Army
- Agency: Department of the Army
- Contracting office: W7M9 Uspfo Activity Ksang 190 (W50S7Y)
- NAICS: 541810 Advertising Agencies
- Product or service code: R701 Advertising Services
- Set-aside: Total small business set-aside
- Place of performance: Wichita, Kansas
- County: Sedgwick County (FIPS 20173). https://abierto.us/counties/sedgwick-county-ks-20173
- City: Wichita. https://abierto.us/cities/wichita-ks-2079000
- First posted: September 3, 2026
- Last posted: September 3, 2026
- SAM.gov: https://sam.gov/workspace/contract/opp/a10a405fed504bbcadaf45328e3eb568/view

## Description

POC: Terry Anderson Contracting Officer

Small Business set-a-side

NAICS Code: 541810 – Advertising Agencies

Size Standard: $25M

PSC: R701 – Support-Management : Advertising

This is a Notice of Intent to award a firm-fixed-price, sole-source contract to National Cinemedia LLC for the provision of ADVERTISING PARTNERSHIP for movie theater advertising in Wichita KS, on or about 21 September 2026.

The advertising campaign is specifically designed to target the localized recruiting demographics by playing 30 second spots to run on screen prior movies at Gold CPT, Regal and Gold Regal theatres in Wichita KS.

Kansas Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate & high school-aged demographics (e.g., ages 18-30) within the state of Kansas. To achieve this, the agency requires direct integration into the high school age applicants.

The agency's requirement is to target the specific, highly localized audience through their skills and activities and makes competing this requirement legally and logistically impossible. National Cinemedia LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all advertising and communications for the three movie theatres in Wichita KS.

## Publications

- September 3, 2026: Presolicitation, due September 18, 2026 at 4:00 PM EDT. Notice 6bde5d596af04b469d750a8317ec5f04. https://sam.gov/workspace/contract/opp/6bde5d596af04b469d750a8317ec5f04/view
- September 3, 2026: Presolicitation, due September 18, 2026 at 4:00 PM EDT. Notice a10a405fed504bbcadaf45328e3eb568. https://sam.gov/workspace/contract/opp/a10a405fed504bbcadaf45328e3eb568/view

## Points of contact

- Joseph Weber, 190arw.contracting.org@us.af.mil, 7858614737

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Source: SAM.gov Contract Opportunities bulk extract. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/w50s7y26q0001.