# Justification - Recruiting Advertising Canonical: https://abierto.us/opportunities/w50s6v25pa009 - Solicitation number: W50S6V25PA009 - Notice type: Justification - Status: Awarded to Lamar Media Corp. - Department: Department of the Army - Agency: Department of the Army - Contracting office: W7MY Uspfo Activity Coang 140 (W50S6V) - NAICS: 541850 Indoor and Outdoor Display Advertising - Product or service code: 9905 Signs, Advertising Displays, and Identification Plates - Place of performance: Colorado - County: Adams County (FIPS 08001). https://abierto.us/counties/adams-county-co-08001 - City: Aurora. https://abierto.us/cities/aurora-co-0804000 - First posted: June 30, 2025 - Last posted: June 30, 2025 - SAM.gov: https://sam.gov/workspace/contract/opp/907ace8843254cc98659cec5a3005986/view ## Description 140 WG/MSC at Buckley Space Force Base's Justification for other than full and open competition The purpose of this post is to provide justification in accordance with FAR 13.501(a)(iii) for conducting a sole source acquisition. Sole Source Acquisition for contract number W50S6V25PA009, Recruiting Advertising Recruiting Advertising within the Denvo Metro Area Authority permitting this action, 10 U.S. Code ยง 3204 - Use of procedures other than competitive procedures RTD is the exclusive provider of bus transportation for Boulder, Denver, and the Denver metropolitan area. Lamar Advertising is the sole contractor authorized to manage advertising on RTD buses. Direct confirmation from RTD has verified Lamar's exclusive partnership for on-vehicle advertising. Consequently, due to this exclusive agreement with RTD, Lamar is the only contractor capable of fulfilling this advertising acquisition. This notice is posted in accordance with applicable regulations for the government-wide point of entry. Based on previous contracts of a similar nature, the Contracting Officer determined the provided pricing to be fair and reasonable. Market research, as required by FAR Part 10, was conducted to ascertain the market's ability to satisfy this requirement. This process involved inlcuded a comprehensive review of available sources, assessment of vendor capabilities, and analysis of potential alternatives. The outcome of this research demonstrated that only one vendor possesses the necessary capabilities, justifying a sole source acquisition. ## Award on USAspending - Recipient: Lamar Media Corp. (UEI MEJHQJ59GKQ7) - Contract: W50S6V25PA009, purchase order - Obligated: $20,000.00 - Competition: Competed Under SAP, 1 offers received - Link: award number W50S6V25PA009 equals the contract number; same awarding office W50S6V (high confidence) - Record: https://www.usaspending.gov/award/CONT_AWD_W50S6V25PA009_9700_-NONE-_-NONE-/ ## Publications - June 30, 2025: Justification. Notice 907ace8843254cc98659cec5a3005986. https://sam.gov/workspace/contract/opp/907ace8843254cc98659cec5a3005986/view ## Points of contact - 140th Contracting Office, 140.WG.MSC@us.af.mil, 7208479498 --- Source: SAM.gov Contract Opportunities bulk extract and USAspending.gov award data. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/w50s6v25pa009.