# Intent to Award a Sole Source Contract - DLA Distribution HQ Organizational Branding Canonical: https://abierto.us/opportunities/sp330025q0273 - Solicitation number: SP3300-25-Q-0273 - Notice type: Special notice - Status: Awarded to Apple Rock Advertising & Promotion, Inc. - Department: Department of Defense - Agency: Defense Logistics Agency - Contracting office: DLA Distribution (SP3300) - NAICS: 339950 Sign Manufacturing - Product or service code: 9905 Signs, Advertising Displays, and Identification Plates - Place of performance: New Cumberland, Pennsylvania - County: York County (FIPS 42133). https://abierto.us/counties/york-county-pa-42133 - First posted: August 21, 2025 - Last posted: August 21, 2025 - SAM.gov: https://sam.gov/workspace/contract/opp/061d2292e04b44e7b8a70ffde35e188f/view ## Description Intent to Award a Sole Source Contract DLA Distribution in New Cumberland, PA intends to award a firm-fixed-price purchase order for various branding graphics and displays (including interactive displays) in building 430 on a sole source basis to Apple Rock Advertising & Promotion, Inc. In accordance with FAR 6.302-1 “Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements and FAR 13.106-1(b) “soliciting from a single source for purchases not exceeding the simplified acquisition threshold, Contracting Officers may solicit from one source if the Contracting Officer determines that the circumstances of the contract action deem only one source reasonably available.” Apple Rock Advertising & Promotion, Inc. has previously supplied branding graphics, displays, hardware, and software for DLA Distribution building 430 and has the historical knowledge required to supply branding graphics and displays that are matching and compatible with the existing content, hardware, and/or software in building 430. Interested contractors may identify their interest and capability to respond to the requirement or submit proposals. A determination by the Government not to compete this acquisition based upon responses to this notice is solely within the discretion of the Government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. The North American Industry Classification System (NAICS) code for this effort is 339950 with a small business size standard of 500 employees and PSC of 9905. This notice of intent is not a request for competitive proposals. This synopsis is for informational purposes only. A solicitation will not be issued for this procurement action or posted to the single Government Point of Entry, the SAM.gov website. All responsible sources may respond by submitting qualifications/capabilities statement of the company by September 5th, at 1:00 p.m. EST to Michael French, via email: michael.s.french@dla.mil for consideration by the agency. If no affirmative responses are received, a purchase order will be awarded to the Apple Rock Advertising & Promotion, Inc. ## Award on USAspending - Recipient: Apple Rock Advertising & Promotion, Inc. (UEI RCQJRPUKH331) - Contract: SP330025P1195, purchase order - Obligated: $151,214.88 - Competition: Not Competed Under SAP, 1 offers received - Link: solicitation number SP330025Q0273 equals the FPDS solicitation identifier; same awarding office SP3300 (high confidence) - Record: https://www.usaspending.gov/award/CONT_AWD_SP330025P1195_9700_-NONE-_-NONE-/ ## Publications - August 21, 2025: Special notice, due September 5, 2025 at 1:00 PM EDT. Notice 061d2292e04b44e7b8a70ffde35e188f. https://sam.gov/workspace/contract/opp/061d2292e04b44e7b8a70ffde35e188f/view ## Points of contact - Michael French, michael.s.french@dla.mil --- Source: SAM.gov Contract Opportunities bulk extract and USAspending.gov award data. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/sp330025q0273.