# Marine Corps Recruiting Command (MCRC) Advertising Services Canonical: https://abierto.us/opportunities/m9549424r0001 - Solicitation number: M9549424R0001 - Notice type: Solicitation (first published as special notice) - Status: Awarded to Wunderman Thompson LLC - Department: Department of the Navy - Agency: Department of the Navy - Contracting office: Commanding Officer (M95494) - NAICS: 541810 Advertising Agencies - Product or service code: R706 Logistics Support Services - First posted: February 2, 2024 - Last posted: May 31, 2024 - SAM.gov: https://sam.gov/workspace/contract/opp/a7accb34d63d48c8a6579e59acfa9176/view ## Description The primary purpose of this requirement is to provide advertising support services to the United States Marine Crops (USMC) in order to fulfill its Title 10 mission. These services help generate the requisite leads and aid USMC recruiters? efforts in educating prospects and their influencers (e.g., parents and teachers). Recent studies have shown that the declining unemployment rate and perpetual military disqualifiers (e.g., medical and drug related issues, obesity) narrow the eligible recruiting population. These factors pose a challenge for each military service?s ability to recruit and likely contributed to all other military services missing recruiting goals in fiscal 2023. Thus, effective advertising is critical to attract capable 17?24-year-old candidates for the USMC. The Marine Corps Recruiting Command (MCRC) Advertising Services Program is directed to support the recruitment of approximately 40,000 personnel per year to fill vacancies in both enlisted and officer programs. It supports 48 recruiting stations within six Marine Corps Districts that are organized into two regions: the Eastern Recruiting Region and the Western Recruiting Region. The purpose of this requirement is to provide full-service advertising agency and marketing support to furnish the supplies and services necessary to enhance the USMC?s recruiting efforts. Contractor services are required to develop and execute an advertising strategy that includes a full range of services from the development of a strategic and tactical advertising strategy to the production of a wide range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing). The Marine Corps Installations Command (MCICOM) Headquarters serves as the buying office and administrator for this procurement. This competitive acquisition will result in the award of a single award Indefinite-Delivery, Indefinite-Quantity (IDIQ) contract with Firm-Fixed-Price (FFP) and Cost Reimbursement pricing elements in accordance with Federal Acquisition Regulation (FAR) Part 12 ?Acquisition of Commercial Items? and FAR Part 15 ?Contracting by Negotiation.? This acquisition is being processed via full and open competition. The resultant contract will have a ten (10) year ordering period.?The North American Industry Classification System (NAICS) code for this acquisition is 541810 ? Advertising Agencies, with the corresponding size standard of $25.5 million.? ## Award on USAspending - Recipient: Wunderman Thompson LLC (UEI SF2NA13BJQU4) - Contract: M9549425F7000 under M9549425D0001, delivery order - Obligated: $0.00 - Competition: Full and Open Competition - Link: solicitation number M9549424R0001 equals the FPDS solicitation identifier; same awarding office M95494 (high confidence) - Record: https://www.usaspending.gov/award/CONT_AWD_M9549425F7000_9700_M9549425D0001_9700/ - Recipient: Wunderman Thompson LLC (UEI SF2NA13BJQU4) - Contract: M9549425F7001 under M9549425D0001, delivery order - Obligated: $109,302,335.60, current value $166,734,127 - Competition: Full and Open Competition - Link: solicitation number M9549424R0001 equals the FPDS solicitation identifier; same awarding office M95494 (high confidence) - Record: https://www.usaspending.gov/award/CONT_AWD_M9549425F7001_9700_M9549425D0001_9700/ - Recipient: Wunderman Thompson LLC (UEI SF2NA13BJQU4) - Contract: M9549426F7001 under M9549425D0001, delivery order - Obligated: $15,017,078.18, current value $25,312,078 - Competition: Full and Open Competition - Link: solicitation number M9549424R0001 equals the FPDS solicitation identifier; same awarding office M95494 (high confidence) - Record: https://www.usaspending.gov/award/CONT_AWD_M9549426F7001_9700_M9549425D0001_9700/ - Recipient: Wunderman Thompson LLC (UEI SF2NA13BJQU4) - Contract: M9549425D0001 - Obligated: $0.00 - Competition: Full and Open Competition, 7 offers received - Link: solicitation number M9549424R0001 equals the FPDS solicitation identifier; same awarding office M95494 (high confidence) - Record: https://www.usaspending.gov/award/CONT_IDV_M9549425D0001_9700/ ## Publications - February 2, 2024: Special notice, due February 16, 2024 at 6:00 PM EST. Notice c7d3ad3311db4018b0e310d160ffb8c3. https://sam.gov/workspace/contract/opp/c7d3ad3311db4018b0e310d160ffb8c3/view - February 8, 2024: Special notice, due February 16, 2024 at 6:00 PM EST. Notice e6d2ddc31db74d19b50f5cc58fad5b77. https://sam.gov/workspace/contract/opp/e6d2ddc31db74d19b50f5cc58fad5b77/view - March 19, 2024: Presolicitation, due April 3, 2024 at 10:00 AM EDT. Notice 68480c3d33ff4e1ebcf64bcaabeaf5a8. https://sam.gov/workspace/contract/opp/68480c3d33ff4e1ebcf64bcaabeaf5a8/view - April 5, 2024: Solicitation, due May 17, 2024 at 3:00 PM EDT. Notice 116ca755720c4b94b19e6314b08cea42. https://sam.gov/workspace/contract/opp/116ca755720c4b94b19e6314b08cea42/view - May 3, 2024: Solicitation, due June 3, 2024 at 3:00 PM EDT. Notice 511efa1b8595429db43a927d55ac0b0a. https://sam.gov/workspace/contract/opp/511efa1b8595429db43a927d55ac0b0a/view - May 24, 2024: Solicitation, due June 3, 2024 at 3:00 PM EDT. Notice 46e3990f9a1a4d1bb087a324cd7cd631. https://sam.gov/workspace/contract/opp/46e3990f9a1a4d1bb087a324cd7cd631/view - May 31, 2024: Solicitation, due June 3, 2024 at 3:00 PM EDT. Notice a7accb34d63d48c8a6579e59acfa9176. https://sam.gov/workspace/contract/opp/a7accb34d63d48c8a6579e59acfa9176/view ## Points of contact - Carrie YEARIAN, carrie.e.yearian.civ@usmc.mil, 5209045909 - Christina Neto, christina.e.neto.civ@usmc.mil, 7036043758 --- Source: SAM.gov Contract Opportunities bulk extract and USAspending.gov award data. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/m9549424r0001.