# Local Digital Presence Optimization

Canonical: https://abierto.us/opportunities/fy26rrb01

- Solicitation number: FY26-RRB01
- Notice type: Sources sought
- Status: Closed. Deadline was February 25, 2026 at 12:00 PM EST
- Department: Department of the Army
- Agency: Department of the Army
- Contracting office: W7N6 Uspfo Activity Wa Arng (W912K3)
- NAICS: 541890 Other Services Related to Advertising
- Product or service code: R422 Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys)
- Set-aside: Total small business set-aside
- Place of performance: Washington
- County: Pierce County (FIPS 53053). https://abierto.us/counties/pierce-county-wa-53053
- First posted: February 20, 2026
- Last posted: February 20, 2026
- SAM.gov: https://sam.gov/workspace/contract/opp/30b7e4e0ce0b457aaa3b09363981b72d/view

## Description

The Washington National Guard is seeking sources to enhance the digital footprint of 12 local recruiting offices by implementing a comprehensive local search engine optimization (SEO) program. Currently, potential recruits face difficulty in locating, contacting, and verifying the legitimacy of our local stations through online channels. This results in missed lead-generation opportunities and a weakened local brand presence.

Interested vendors should respond to this sources sought with capabilities statement outlining recent/relevant experience and how they are able to meet the intent of this requirement.

The government is using this market research to determine availability of sources, so please be sure to include name of business, government points of contact, Unique Entity ID (UEI), Cage Code (as applicable), business size type/socio-economic status as represented/registered in the System for Award Management (SAM), and GSA Schedule/Contract number if applicable.

## Publications

- February 20, 2026: Sources sought, due February 25, 2026 at 12:00 PM EST. Notice 30b7e4e0ce0b457aaa3b09363981b72d. https://sam.gov/workspace/contract/opp/30b7e4e0ce0b457aaa3b09363981b72d/view

## Points of contact

- Jeanie Lee, Hyejin.lee11.civ@army.mil

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Source: SAM.gov Contract Opportunities bulk extract. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/fy26rrb01.