# AI-Enabled Marketing and Communications Campaign Management System

Canonical: https://abierto.us/opportunities/fa300225rfi006

- Solicitation number: FA300225RFI006
- Notice type: Sources sought
- Status: Closed. Deadline was August 5, 2025 at 11:00 AM EDT
- Department: Department of the Air Force
- Agency: Department of the Air Force
- Contracting office: FA3002 338 Ess CC (FA3002)
- NAICS: 541511 Custom Computer Programming Services
- Place of performance: JBSA Randolph, Texas
- County: Bexar County (FIPS 48029). https://abierto.us/counties/bexar-county-tx-48029
- First posted: July 21, 2025
- Last posted: July 21, 2025
- SAM.gov: https://sam.gov/workspace/contract/opp/1c77e5483e3c4365b86664c36f74947a/view

## Description

The United States Department of the Air Force (DAF) Air Education and Training Command (AETC) is seeking innovative, commercial AI-enabled Marketing and Communications Campaign Management System solutions to modernize its marketing operations and enhance recruitment efforts.

The DAF currently faces significant challenges including untapped internal capabilities with thousands of weekly organic stories, images, and videos that lack systematic aggregation and repurposing for recruitment marketing, inefficient workflow management that hinders coordination across diverse mission areas, fragmented and siloed data sets that limit actionable insights for campaign optimization, and complex organizational needs requiring tailored marketing strategies for multiple mission areas.

Additionally, budget and workforce constraints necessitate a shift toward utilizing internal capabilities and cost-effective commercial solutions, while the target 18-24-year-old demographic demands authentic, organic content that leverages the DAF's internal storytelling capacity and earned media opportunities.

The primary goal is to acquire a platform that enables rapid marketing campaign creation, streamlined workflow management, and comprehensive tracking of end-to-end marketing campaigns linked to DAF accessions, significantly enhancing recruitment effectiveness by harnessing the organization's extensive internal capabilities and data sets.

## Publications

- July 21, 2025: Sources sought, due August 5, 2025 at 11:00 AM EDT. Notice 1c77e5483e3c4365b86664c36f74947a. https://sam.gov/workspace/contract/opp/1c77e5483e3c4365b86664c36f74947a/view

## Points of contact

- Melody Taylor, melody.taylor@us.af.mil
- Casandra Cortinas, casandra.cortinas@us.af.mil

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Source: SAM.gov Contract Opportunities bulk extract. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/fa300225rfi006.