# RFI#1:Marketing Support Functions

Canonical: https://abierto.us/opportunities/aetcma25rfi001

- Solicitation number: AETCMA25RFI001
- Notice type: Sources sought
- Status: Closed. Deadline was July 18, 2025 at 12:00 PM EDT
- Department: Department of the Air Force
- Agency: Department of the Air Force
- Contracting office: FA3002 338 Ess CC (FA3002)
- NAICS: 541810 Advertising Agencies
- First posted: June 20, 2025
- Last posted: July 11, 2025
- SAM.gov: https://sam.gov/workspace/contract/opp/8bdae68153df45c4bffe7e5a39c7f6c5/view

## Description

AETCMA25RFI001 Posting - 20 June 25 The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards.

Amendment 1 to RFI AETCMA25RFI001, concerning Marketing Support Functions for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.

## Publications

- June 20, 2025: Sources sought, due July 11, 2025 at 7:00 PM EDT. Notice 5cc112753c8b439ebb5c4848d7d35a09. https://sam.gov/workspace/contract/opp/5cc112753c8b439ebb5c4848d7d35a09/view
- July 11, 2025: Sources sought, due July 18, 2025 at 12:00 PM EDT. Notice 8bdae68153df45c4bffe7e5a39c7f6c5. https://sam.gov/workspace/contract/opp/8bdae68153df45c4bffe7e5a39c7f6c5/view

## Points of contact

- Joseph Sitterly, joseph.sitterly.2@us.af.mil, 385-679-0820
- Sasha Stewart, sasha.stewart@us.af.mil, 2106527875

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Source: SAM.gov Contract Opportunities bulk extract. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/aetcma25rfi001.