# RRB Marketing Program Services Canonical: https://abierto.us/opportunities/6c0a42ce1d1840efbd98fe40ed70e4d3 - Notice type: Special notice - Status: Closed. Deadline was May 23, 2025 at 3:00 PM EDT - Department: Department of the Army - Agency: Department of the Army - Contracting office: W7M2 Uspfo Activity FL Arng (W911YN) - NAICS: 541890 Other Services Related to Advertising - Product or service code: R701 Advertising Services - Set-aside: Economically disadvantaged women-owned small business sole source - Place of performance: Florida - County: St. Johns County (FIPS 12109). https://abierto.us/counties/st-johns-county-fl-12109 - First posted: May 14, 2025 - Last posted: May 14, 2025 - SAM.gov: https://sam.gov/workspace/contract/opp/6c0a42ce1d1840efbd98fe40ed70e4d3/view ## Description The United States Property and Fiscal Office for Florida (USPFO-FL), Purchasing and Contracting Division, intends to award a sole-source contract under the authority 41 U.S.C. 1901 and FAR 6.302-5(b)(7) – Sole source awards under the WOSB Program to BLUF Agency, LLC., 1175 Peachtree ST NE STE 1000, Atlanta, GA 30361. FLARNG’s RRB mission is to promote the FLARNG to gain interest and attention of prospective recruits. The FLARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The FLARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help FLARNG achieve recruitment and retention goals. The objective of this requirement is to provide a comprehensive marketing package to the Florida Army National Guard (FLARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. This Notice of Intent to award a Sole Source Contract is not a request for competitive proposals. Any responses or inquiries to this notice must demonstrate clear and convincing evidence that competition will be advantageous to the Government. All information received from this notice shall be used for planning and market research purposes only. The determination to refrain from competing proposed contracts based on responses to this notice is solely within the discretion of the Government. The Government will not pay for the preparation of any information submitted or use of such information. Acknowledgement of receipt of responses will not be made, nor will respondents be notified of the evaluation of the information received. Interested parties may express interest and provide a capability statement no later than 23 May 2025, 3:00 PM EDT. ## Publications - May 14, 2025: Special notice, due May 23, 2025 at 3:00 PM EDT. Notice 6c0a42ce1d1840efbd98fe40ed70e4d3. https://sam.gov/workspace/contract/opp/6c0a42ce1d1840efbd98fe40ed70e4d3/view ## Points of contact - Robert Glanowski, robert.j.glanowski.civ@army.mil - Darrin Weaver, darrin.j.weaver.mil@mail.mil --- Source: SAM.gov Contract Opportunities bulk extract. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/6c0a42ce1d1840efbd98fe40ed70e4d3.