# National Communications, Marketing, and Media Support

Canonical: https://abierto.us/opportunities/693jj924r0000013

- Solicitation number: 693JJ924R0000013
- Notice type: Solicitation (first published as presolicitation)
- Status: Closed. Deadline was May 7, 2024 at 2:00 PM EDT
- Department: Department of Transportation
- Agency: National Highway Traffic Safety Administration
- Contracting office: 693JJ9 NHTSA Office of Acquistion (693JJ9)
- NAICS: 541810 Advertising Agencies
- Product or service code: R701 Advertising Services
- Set-aside: Total small business set-aside
- Place of performance: Washington, District of Columbia
- County: District of Columbia (FIPS 11001). https://abierto.us/counties/district-of-columbia-dc-11001
- City: Washington. https://abierto.us/cities/washington-dc-1150000
- First posted: January 24, 2024
- Last posted: April 19, 2024
- SAM.gov: https://sam.gov/workspace/contract/opp/93a8cd5a13734a06afca41cbed44699a/view

## Description

BACKGROUND The National Highway Traffic Safety Administration (NHTSA) is an operating administration within the U.S. Department of Transportation whose mission is to save lives, prevent injuries, and to reduce traffic-related deaths and economic losses resulting from motor vehicle crashes.

NHTSA accomplishes its mission in part by: Researching and demonstrating promising strategies to encourage positive traffic safety behaviors; Planning and executing strategic communications campaigns to conduct high-visibility enforcement programs and educational campaigns.

The objective of this Contract is to provide timely, efficient, effective and expert marketing, and advertising support to NHTSA in the management of its national seat belt and alcohol impaired driving campaigns and other highway traffic safety programs regarding child passenger safety, distracted driving, speed, pedestrian, motorcycle, bicycle, school bus, and older driver safety programs.

In addition, the Contract may be used to develop communication materials for traffic safety efforts that target Hispanic and other ethnic populations. The Contractor shall provide all the necessary personnel, materials, supplies and services which are necessary to perform national communications, marketing, and media support services as described in this contract. The Contractor shall fulfill work requirements in accordance with the Statement of Work (SOW), Section C and other terms and conditions of the contract.

All support services provided to the Government shall be performed by the Contractor employees or personnel otherwise retained by the Contractor. This is an Indefinite Delivery, Indefinite Quantity (IDIQ) Type Contract, whereby Time & Material (T&M), Firm Fixed Price (FFP), Cost Reimbursement (CR), or combination thereof, Task Orders shall be issued in accordance with Federal Acquisition Regulation (FAR) 16.5.

## Publications

- January 24, 2024: Presolicitation. Notice 0cbad17ad10744d9bc49a8690c2a276d. https://sam.gov/workspace/contract/opp/0cbad17ad10744d9bc49a8690c2a276d/view
- February 2, 2024: Presolicitation. Notice 21260a39f1924d38be62216f24a4c6a7. https://sam.gov/workspace/contract/opp/21260a39f1924d38be62216f24a4c6a7/view
- March 6, 2024: Presolicitation. Notice 82d9c3b51b334659ab7e6e05ac2bc76b. https://sam.gov/workspace/contract/opp/82d9c3b51b334659ab7e6e05ac2bc76b/view
- March 22, 2024: Solicitation, due April 23, 2024 at 4:00 PM EDT. Notice 527f32f8c4c74d7493b6da9ad164851b. https://sam.gov/workspace/contract/opp/527f32f8c4c74d7493b6da9ad164851b/view
- April 19, 2024: Solicitation, due May 7, 2024 at 2:00 PM EDT. Notice 93a8cd5a13734a06afca41cbed44699a. https://sam.gov/workspace/contract/opp/93a8cd5a13734a06afca41cbed44699a/view

## Points of contact

- Thomas Vandell, thomas.vandell@dot.gov, 2023660626

---
Source: SAM.gov Contract Opportunities bulk extract. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/693jj924r0000013.