# ChooseVA Bridge Contract

Canonical: https://abierto.us/opportunities/36c10x25q0069

- Solicitation number: 36C10X25Q0069
- Notice type: Presolicitation
- Status: Awarded to Argent Arc LLC
- Department: Department of Veterans Affairs
- Contracting office: Sac Frederick (36C10X)
- NAICS: 541810 Advertising Agencies
- Product or service code: R701 Advertising Services
- Set-aside: Service-disabled veteran-owned small business sole source
- Place of performance: Frederick, Maryland
- County: Frederick County (FIPS 24021). https://abierto.us/counties/frederick-county-md-24021
- City: Frederick. https://abierto.us/cities/frederick-md-2430325
- First posted: April 22, 2025
- Last posted: April 22, 2025
- SAM.gov: https://sam.gov/workspace/contract/opp/d9798d2c8d5842308b679e92245e309c/view

## Description

The Department of Veterans Affairs (VA) intends to award a sole source purchase order to Arrow ARC LLC (SAM UEI: K6BVRM8LQ8) 110 North Royal Street, Floor 400, Alexandria, VA 22214 for the procurement of services for the ChooseVA Bridge. ChooseVA Bridge (Estimated Period of Performance is 4 months) The contractor shall provide strategic and tactical communications support to produce materials and deliverables that shall inform the public and employees of the VA on the Secretary’s initiative of ChooseVA.

Materials shall include videos, logos, digital media products, and other internal and external communications materials (including, but not limited to, roadside billboards, pamphlets, posters, placards, or as needed within the individual task order.) for the ChooseVA campaign. Pamphlet, poster, and placards are design only and shall not be printed within this contract. The contractor shall provide support services to develop, produce, advertise, and direct the campaign.

These advertisements shall include, but are not limited to, out-of-home displays (roadside billboards & placards), traditional broadcast television and radio segments. Future optional advertisement placement shall include digital engagement, digital product advertisement placement, and visual and audio production. The contractor shall provide support in the following areas listed below.

**Leadership and Management:** • Support the development of strategic direction for ChooseVA campaign and OPIA internal communications and stakeholder engagement. • Proactively identify communication needs and recommend support to address those needs. • Gather inputs from VA and OPIA leaders and key stakeholders to inform products. • Track, manage execution of ChooseVA strategic and tactical communication projects, and report results of projects.

**Product Development:** • Develop, maintain, and manage VA communication products that articulate VA’s purpose, initiatives, status, and achievements in a clear and engaging way (e.g., posters, billboards, digital media, brochures, videos, etc.). This shall include leadership management material, blog posts, strategic communications, etc. Focus on Internal and External Communications: Support OPIA in communicating to internal and external publics. Efforts should be fully integrated with all internal and external communications efforts.

**Develop Standardized Products:** Create, maintain, and distribute approved materials that can be customized and used for various audiences.

## Award on USAspending

- Recipient: Argent Arc LLC (UEI ZEFWDMQNPZU3)
- Contract: 36C10X25P0036, purchase order
- Obligated: $4,000,000.00
- Competition: Not Available for Competition, 1 offers received
- Link: solicitation number 36C10X25Q0069 equals the FPDS solicitation identifier; same awarding office 36C10X (high confidence)
- Record: https://www.usaspending.gov/award/CONT_AWD_36C10X25P0036_3600_-NONE-_-NONE-/


## Publications

- April 22, 2025: Presolicitation, due May 6, 2025 at 10:00 AM EDT. Notice 7cc7661e2eb34f2585451134c40ff897. https://sam.gov/workspace/contract/opp/7cc7661e2eb34f2585451134c40ff897/view
- April 22, 2025: Presolicitation, due May 6, 2025 at 10:00 AM EDT. Notice d9798d2c8d5842308b679e92245e309c. https://sam.gov/workspace/contract/opp/d9798d2c8d5842308b679e92245e309c/view

## Points of contact

- Justin Cole, Justin.Cole4@va.gov, 2027053088
- Christina Brown, christina.brown13@va.gov

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Source: SAM.gov Contract Opportunities bulk extract and USAspending.gov award data. Confirm deadlines on SAM.gov before responding. Cite https://abierto.us/opportunities/36c10x25q0069.